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PETA plans Tiger Woods billboard
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PETA plans Tiger Woods billboard in Windermere
Ad promotes spay-and-neuter for pets
PETA announces billboard featuring Tiger Woods (PETA)
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Eloísa Ruano González
Orlando Sentinel
6:15 p.m. EST, February 24, 2010
Animal-rights group PETA plans to unveil within the next few weeks a "cheeky spay-and-neuter" billboard featuring Tiger Woods — without the golfer's blessing.
The People for Ethical Treatment of Animals is searching for a local advertiser to put up a billboard in Windermere, which will include an image of Woods and text: "Too Much Sex Can Be a Bad Thing....For Little Tigers Too. Help Keep Your Cats (and Dogs) Out of Trouble: Always Spay or Neuter!"
It will be a challenge to find an advertiser to put up the sign, acknowledged Virginia Fort, a campaigner with PETA who is working on the project.
"It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand," Fort said.
She said the billboard isn't meant to offend the golfer, his family or fans, but to prevent millions of cats and dogs from being euthanized at shelters each year.
"The world has been transfixed on Tiger's life after Thanksgiving. We're putting the focus where it needs to be," Fort said.
It's uncertain when the billboard would go up in Windermere but "the soonest would be in two weeks," she said.
Woods is not affiliated with PETA and has not endorsed the ad, Fort said.
"We're sure Tiger will appreciate our attempt — from a story that's distracted the world and followed Tiger — to turn it into something positive for little tigers," she said.
Woods' attorney, Mark NeJame, declined to comment. The golfer's agent, Mark Steinberg, and spokesman, Glenn Greenspan, did not return phone calls seeking comment.
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