"I can't give you a sure-fire formula for success, but I can give you a formula for failure: Try to please everybody all the time."
~ Herbert Bayard Swope ~
Herbert Bayard Swope, the colorful, hard-driving American journalist who became famous as a war correspondent and editor of The New York World, was the first writer to win a Pulitzer Prize for reporting. He was born in St. Louis in 1882. He coined the phrase "cold war" as a speechwriter for statesman Bernard Baruch. In his leisure time, he was a brilliant gambler at the track, at cards, and at stocks, and threw lavish parties. He died in 1958.