1. Money to Dominate Legislators at the State and Federal Level.

• NRA’s annual budget = $250 million
• Brady’s annual budget = $7 million
  • NRA has 600 employees
  • Brady has 23 employees

2. Money Spent to Influence Federal Elections
(Total 2004,2006, 2008 )*

• NRA + Pro Gun Groups = $53 million
• Brady + Gun Control Groups = $3 million

*(Source of data: Open Secrets.org)

3. Create Fear, Maximize Sales to Criminals
Fact: The Criminal market = 25% of the gun industry’s annual sales.*

• The NRA fights to protect this market share,
• They must defeat any law that would make it harder for criminals to get guns e.g. laws to stop gun trafficking, close the gun show loophole, etc THEN SAY
• “You need a gun with you at all times to protect you from armed criminals.”

4. Powerful State by State strategy.
Intense focus on State legislators to get insane gun laws passed e.g.,

• Guns in bars,
• Concealed and open carry of guns

5. Disinformation

• “More guns equal less crime”
• “Guns save lives, more guns save more lives.”

6. Suppress Data that shows the catastrophic assault to public health and safety caused by the unregulated gun industry.

• Just like the tobacco industry suppressed data for decades that showed smoking caused cancer.

7. Simplistic Sound Bite Logic
Law abiding citizens are always going to be law abiding.

• Fact: Every criminal was once law abiding citizen.

The government secretly wants to take your guns away:

• Any sane gun law will lead to the government being able to take your guns away.