Looks like this is very telling for the newspapers. 

Hubby brought up an interesting question  ..... why haven't the "greens" been after newspapers tooth and nail for deforestation to manufacture paper, also toxicity of some of the print ink??????  Makes one wonder ....   

You may need bugmenot.com if you want to read the rest of this article which does require registration to do so.

By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market. "

https://registration.ft.com/registration/barrier?referer=http://www.drudgereport.com/&location=http%3A//news.ft.com/cms/s/fa2642b6-ef33-11da-b435-0000779e2340.html