The word "google" has officially been added to Webster's dictionary, with the definition: "to use the Google search engine to obtain information on the World Wide Web." As in, "Let me google that." The problem is, if the word becomes too embedded in everyday speech then Google can lose its trademark protection and other companies can start using the term "google" when referring to their search. It doesn't sound like a big deal, but "cellophane", "aspirin", and even "escalator" used to be trademarks.