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Internet lottery game not popular with Kansas players

Kansas LotteryKansas Lottery: Internet lottery game not popular with Kansas players

Despite a redesign and humorous new commercials, the Kansas eScratch lottery game is still underwhelming players.

The lack of success by the Kansas eScratch lottery game illustrates that lottery players do not want a game to be played on the Internet just for the sake of being an online game.

Since May, when the game was relaunched and promoted heavily, sales have been 89 percent higher than last year. But the games have still generated only $260,000 in the last month and a half, a mere drop compared to the $224 million the lottery took in last year and well below original sales goals of $20,000 a day.

With eScratch, billed the "first-of-its-kind interactive Internet lottery game," players buy a ticket from a retailer and then go to a Web site where they can play video games to see if they've won any money. The game has no bearing on how much the person wins, Kansas Lottery spokeswoman Sally Lunsford said, but is purely for entertainment.

In fact, players don't have to go online and can ask the retailer where they buy the ticket to scan it to see if they won.

That fact is lost on many players who think you have to have a computer to play, retailer Chris Patel told The Hutchinson News.

"(Customers) asked about it and, at first, I tried to push it a lot, but nobody has time for it," said Patel, owners of the Zip Trip gas station in Hutchinson. "Who wants to go home and sit in front of a computer?"

State officials have promoted the redesigned game heavily on radio and television in commercials, including one in which a group of Japanese businessmen marvel at Kansas' ingenuity.

The biggest change has been the cost, as officials raised the minimum cost to 50 cents, eliminating 10-cent games that had infuriated retailers having to pay out prizes of less than a dollar.

AP

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7 comments. Last comment 11 years ago by LOTTOMIKE.
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United States
Member #1826
July 11, 2003
2645 Posts
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Posted: July 8, 2005, 12:27 pm - IP Logged

What they need to do is bring the balls back.

(insert signature here)


    United States
    Member #379
    June 5, 2002
    11296 Posts
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    Posted: July 8, 2005, 4:35 pm - IP Logged

    And join MUSL Hot Lotto, which uses balls.


      United States
      Member #3676
      February 10, 2004
      425 Posts
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      Posted: July 8, 2005, 4:36 pm - IP Logged

      no one wants the bells and whistles , they want fair games and good payback percentages.  Who the hell wants to buy a game and then have the retailer check it, where is the enjoyment with that.

        Avatar
        New Mexico
        United States
        Member #12305
        March 10, 2005
        2984 Posts
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        Posted: July 9, 2005, 7:28 am - IP Logged

        State officials have promoted the redesigned game heavily on radio and television in commercials, including one in which a group of Japanese businessmen marvel at Kansas' ingenuity.

        I'm sorry I missed that one.  Makes me regret not having a television, but I can sort of visualize it: 

        A bus pulls up to a convenience store, group of Japanese businessmen with twenty cameras per capita hanging off their necks empties into the store looking for a pick-me-up of fortune cookies and saki, but keeping a sharp lookout for US Marine Corps machine gun nests behind the candy bars. 

        Then the inevitable happens, their envy leading to a surprise attack on Pearl Harbor, a long series of sea battles, the bombing of Shanghai and Nanking, ultimately two atomic bombs detonated over Japanese cities.

        Whew.  Great commercial.  Kansas ought to get an award for that one.

        Jack

         

         

          dvdiva's avatar - 8ball

          United States
          Member #2338
          September 17, 2003
          2063 Posts
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          Posted: July 9, 2005, 9:28 am - IP Logged

          no one wants the bells and whistles , they want fair games and good payback percentages.  Who the hell wants to buy a game and then have the retailer check it, where is the enjoyment with that.

          That way you can find out you lost quicker. Think of it as a time saver.


            United States
            Member #379
            June 5, 2002
            11296 Posts
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            Posted: July 9, 2005, 10:32 am - IP Logged

            Sometimes hi-tech is not the way to go.

              LOTTOMIKE's avatar - cash money.jpg
              Tennessee
              United States
              Member #7853
              October 15, 2004
              11338 Posts
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              Posted: July 16, 2005, 5:13 am - IP Logged

              you got that right......