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N.C. Lottery accepts bids for $8 million ad contract

North Carolina LotteryNorth Carolina Lottery: N.C. Lottery accepts bids for $8 million ad contract

Four North Carolina agencies submitted proposals for the advertising contract on the state's new $8 million lottery account, the lottery said.

Mullen in Winston-Salem and Howard Merrell & Partners in Raleigh, both Interpublic Group shops, and independents Wray Ward Laseter and Douglas Displays, both of Charlotte, submitted bids for the account. The bids were opened late Friday at the lottery's offices in Cary, N.C.

A three-person panel of lottery executives will cut the field to three finalists that will make oral presentations on Feb. 9. Tom Shaheen, executive director of the lottery, has said he will recommend a shop to the lottery commission by Feb. 13.

The winning agency will get a three-year contract for creative and media duties. The lottery estimates the account will be worth $8 million during the first full fiscal year of the contract, which begins July 1.

The shop will begin immediately to produce ads to introduce the North Carolina Lottery and the first offering of instant games by April 5. The next assignment will be to launch the Powerball game that will be added to the lottery in June. Billings for the first two projects are projected at $1.9 million.

The North Carolina state legislature approved the lottery last year and predicted it would raise $1.2 billion annually for educational programs in the state. Law prohibits the lottery from paying more than 1 percent of the lottery's revenue for advertising.

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8 comments. Last comment 11 years ago by cps10.
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United States
Member #1826
July 11, 2003
2645 Posts
Offline
Posted: January 31, 2006, 2:27 pm - IP Logged

Too bad I didn't bid. How's this for a slogan "The North Carolina Education Lottery : Because You've Waited Long Enough".

(insert signature here)

    Avatar

    United States
    Member #26469
    November 18, 2005
    160 Posts
    Offline
    Posted: January 31, 2006, 2:49 pm - IP Logged

    "The North Carolina Education Lottery,now you get an AARP discount."

      cps10's avatar - Lottery-004.jpg
      The Carolinas - Charlotte
      United States
      Member #21627
      September 12, 2005
      4138 Posts
      Offline
      Posted: January 31, 2006, 3:21 pm - IP Logged

      "The North Carolina Education Lottery - now YOU can contribute to America's worst schools"

        cps10's avatar - Lottery-004.jpg
        The Carolinas - Charlotte
        United States
        Member #21627
        September 12, 2005
        4138 Posts
        Offline
        Posted: January 31, 2006, 3:23 pm - IP Logged

        Better yet: "The North Carolina Education Lottery - now you can line the pockets of your favorite Raleigh politician"

          cps10's avatar - Lottery-004.jpg
          The Carolinas - Charlotte
          United States
          Member #21627
          September 12, 2005
          4138 Posts
          Offline
          Posted: January 31, 2006, 3:30 pm - IP Logged

          Or to take from our good friend CASH Only:

          "The North Carolina Education Lottery is the biggest ripoff among US lotteries (no Pick 3 or Pick 4)"

            cps10's avatar - Lottery-004.jpg
            The Carolinas - Charlotte
            United States
            Member #21627
            September 12, 2005
            4138 Posts
            Offline
            Posted: January 31, 2006, 3:31 pm - IP Logged

            "I would rather have a lump of coal in my stocking than a subscription to The North Carolina Education Lottery"

              Tenaj's avatar - michellea
              Charlotte NC
              United States
              Member #17406
              June 18, 2005
              4053 Posts
              Offline
              Posted: February 1, 2006, 9:41 pm - IP Logged

              Or to take from our good friend CASH Only:

              "The North Carolina Education Lottery is the biggest ripoff among US lotteries (no Pick 3 or Pick 4)"

              Yes NodThey will see the mistake they have made because I'm not spending a dime unless it is pick 3.  In fact, the day NC launches the lottery, I will make a special trip to SC.

               

              takeemtothebank

                cps10's avatar - Lottery-004.jpg
                The Carolinas - Charlotte
                United States
                Member #21627
                September 12, 2005
                4138 Posts
                Offline
                Posted: February 2, 2006, 10:03 am - IP Logged

                Tenaj - I'll be driving right next to ya.