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That was fast: No more 'Kwikies' for Maine Lottery

Maine LotteryMaine Lottery: That was fast: No more 'Kwikies' for Maine Lottery
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AUGUSTA, Maine — The odds have dropped to zero for scratch tickets becoming "Kwikies."

The Maine Bureau of Alcoholic Beverages and Lottery Operations announced in a Monday press release that it no longer plans to brand the state's scratch tickets as Kwikies.

"The Maine State Lottery is sensitive to the concerns of retailers and consumers alike," said Gerry Reid, director of Bureau of Alcoholic Beverages and Lottery Operations. "We recently tested a new brand name for our instant ticket games, and the initial response was encouraging. But after a larger sampling of retailers and consumers, the negative concerns were clear. As a result, the Lottery has decided to abandon further pursuit of the Kwikies name.

"Kwikies was never officially implemented by the Maine State Lottery, and its assessment could have been handled better and faster," Reid said. "On behalf of the Lottery, I regret any inconvenience or confusion this may have created."

The Kwikies name came under fire from retail store owners and cashiers because of its similarity to "quickie." In slang terms, a quickie is a short sexual encounter.

Store owners and cashiers on Monday were happy to hear about the Lottery's decision.

"I think it's a good move for them," said David Welch, owner of Village Market in Fairfield. "If they read into the laws of sexual discrimination, they were borderline on that. They were pushing the limit. I think they saw that."

Kay Sinclair, a cashier at Village Market, said she refused to ask whether customers wanted a Kwikie.

"It's inappropriate. I have a 21-year-old daughter, and I don't want her at the register and asking people if they want a Kwikie," Sinclair said. "I will not use that term in any way shape or form. Some of the clientele would take it in a very inappropriate manner."

Kelley Sullivan, a cashier at Tom T. locations in Bangor, said she was also happy with the Lottery's decision.

"It was kind of gross to me to ask people if they wanted a Kwikie," she said.

A few weeks ago, the Maine State Lottery sent a pamphlet out to its 1,300 retailers, saying it planned to name the tickets "Kwikies."

Reid previously defended the Kwikies name by saying it was not the state's intent to be provocative.

"I fully understand that when someone saw this word in isolation, they thought, 'Oh, these guys are getting a bit racy,'" Reid said on Friday. "We're actually doing everything we can possibly do to not lead you to that place in your mind."

Maine State Lottery's scratch tickets do not presently have an all-encompassing name. Reid said the bureau was interested in finding one.

"Our instant game business is roughly two-thirds of the lottery business," Reid said on Friday. "It has no name. It's just instant tickets. It's not like the draw games like Powerball. That's a brand. It has an identity. It's an image. People know what to ask for. What we're struggling to do is come up with an identity [for the scratch tickets]. We do almost no marketing for it. Our job is to make money for the state."

Welch said he didn't mind the Maine State Lottery looking for ways to boost sales, but said the scratch tickets basically sell themselves.

"To me, I don't think they need to promote [scratch tickets] that much. The people who buy scratch tickets will buy scratch tickets. Period," he said. "It's the only game in town because there's no competition.

"I'm happy they took a stance and listened to the majority," said Welch.

Reid said radio and television advertisements had already been produced, but had not yet been released. The naming process took three to four months and the bureau went through 50-60 names before landing on Kwikies.

Bangor Daily News

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35 comments. Last comment 4 years ago by DC81.
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redhot7's avatar - SetforLifeLogo
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Posted: March 19, 2013, 4:32 pm - IP Logged

They should have gone ahead with a new motto "There's nothing like a good scratch after getting a kwikie!"

    maringoman's avatar - images q=tbn:ANd9GcTbRxpKQmOfcCoUqF2FyqIOAwDo7rg9G-lfJLAALPGWJWwiz19eRw
    Massachusetts
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    Posted: March 19, 2013, 4:43 pm - IP Logged

    Good move. Wisdom is realizing that a mistake is about to be made and then acting to save the sitiwation. If only congress & senate would follow your fine example...I am not holding my breath lol

    That money's gone fo ever

      Artist77's avatar - batman14

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      Posted: March 19, 2013, 5:32 pm - IP Logged

      They must have been flooded with complaints.  They are still big dummies.

      J'aime La France.

        maringoman's avatar - images q=tbn:ANd9GcTbRxpKQmOfcCoUqF2FyqIOAwDo7rg9G-lfJLAALPGWJWwiz19eRw
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        Posted: March 19, 2013, 5:33 pm - IP Logged

        They must have been flooded with complaints.  They are still big dummies.

        Some of them could be members of LP lol

        That money's gone fo ever

          Artist77's avatar - batman14

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          Posted: March 19, 2013, 5:37 pm - IP Logged

          Some of them could be members of LP lol

          I hope they read our posts.

          J'aime La France.

            maringoman's avatar - images q=tbn:ANd9GcTbRxpKQmOfcCoUqF2FyqIOAwDo7rg9G-lfJLAALPGWJWwiz19eRw
            Massachusetts
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            Posted: March 19, 2013, 5:40 pm - IP Logged

            I hope they read our posts.

            Yeah. I hope whoever came up with that idea gets teased for it for weeks..I don't think they should be fired though Big Grin

            That money's gone fo ever

              Artist77's avatar - batman14

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              Posted: March 19, 2013, 5:42 pm - IP Logged

              Yeah. I hope whoever came up with that idea gets teased for it for weeks..I don't think they should be fired though Big Grin

              They spent $ on ads and thought this was going to work. They are big dummies.

              J'aime La France.

                sully16's avatar - sharan
                Ringleader
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                Posted: March 19, 2013, 5:47 pm - IP Logged

                They spent $ on ads and thought this was going to work. They are big dummies.

                Big dummies, or spreading some pork around

                1300 pamphlets sent to retailers, all the cost of that.

                3-4 months of paying people to narrow the list from 50-60 names

                For a product they say sells itself.

                Sounds like padding someones pay on the tax payers dime

                Did you exchange a walk on part in the war ?

                For a lead role in a cage?

                 

                                                            From Pink Floyd's " Wish you were here"

                  sully16's avatar - sharan
                  Ringleader
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                  Posted: March 19, 2013, 5:48 pm - IP Logged

                  They also probably knew the controversy itself would promote some advertising

                  Did you exchange a walk on part in the war ?

                  For a lead role in a cage?

                   

                                                              From Pink Floyd's " Wish you were here"

                    Todd's avatar - Cylon 2.gif
                    Chief Bottle Washer
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                    Posted: March 19, 2013, 5:49 pm - IP Logged

                    Makes you wonder how bad the other 50-60 names must have been...

                     

                    Check the State Lottery Report Card
                    What grade did your lottery earn?

                     

                    Sign the Petition for True Lottery Drawings
                    Help eliminate computerized drawings!

                      Artist77's avatar - batman14

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                      Posted: March 19, 2013, 5:57 pm - IP Logged

                      Makes you wonder how bad the other 50-60 names must have been...

                      The printable ones were:

                      The Red Light District scratcher (win $ for mom so she can retire!)

                      No-tell motel scratcher (self-explanatory)

                      I ain't your daddy! (Win $ to locate your real father).

                      J'aime La France.

                        maringoman's avatar - images q=tbn:ANd9GcTbRxpKQmOfcCoUqF2FyqIOAwDo7rg9G-lfJLAALPGWJWwiz19eRw
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                        Posted: March 19, 2013, 6:01 pm - IP Logged

                        They spent $ on ads and thought this was going to work. They are big dummies.

                        The person who came up with the idea and pushed it through the production meeting despite resistance from others has lost face. They will be very quiet in the coming meetings.

                        That money's gone fo ever

                          sully16's avatar - sharan
                          Ringleader
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                          Posted: March 19, 2013, 6:20 pm - IP Logged

                          The printable ones were:

                          The Red Light District scratcher (win $ for mom so she can retire!)

                          No-tell motel scratcher (self-explanatory)

                          I ain't your daddy! (Win $ to locate your real father).

                          rotflmao, hewhehehehehehehehehehehe, tears in y eyes funny

                          Did you exchange a walk on part in the war ?

                          For a lead role in a cage?

                           

                                                                      From Pink Floyd's " Wish you were here"

                            Artist77's avatar - batman14

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                            Posted: March 19, 2013, 6:25 pm - IP Logged

                            rotflmao, hewhehehehehehehehehehehe, tears in y eyes funny

                            Patriot

                            J'aime La France.