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Wisconsin lottery auditors don't like branded scratch games

Wisconsin LotteryWisconsin Lottery: Wisconsin lottery auditors don't like branded scratch games
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APPLETON, Wisc. — The Wisconsin Lottery is raking in record profits and that in turn benefits taxpayers.

That was a key selling point when the lottery was approved, that some of the gambling sales would go to reduce property taxes.

But state auditors think taxpayers could benefit even more.

If you have an itch to play the lottery, the Wisconsin Lottery has a dizzying array of games to choose from. But the state's audit bureau says games requiring a licensing fee are not a good gamble for the state.

That includes three new Packers scratch games that go on sale Friday.

The report recommends the Wisconsin Lottery stop offering games which involve license fees. That's because according to the report, non-licensed games outperform them.

The audit bureau says, "While all lottery games generate revenue to be used for property tax relief, they question whether the additional expenses associated with trademarked and copyrighted properties maximizes the net revenue available for this purpose."

But try to telling that to retailers who say those tickets are good for business.

"Everybody knows the Packers and everybody knows Monopoly so paying for that name recognition sure helps," said Festival Foods Appleton Store Director Paul Anderson.

The Wisconsin Lottery has paid more than $700,000 to license eight instant scratch games. The most expensive, but also the most profitable, is the Green Bay Packers games. Each new edition of Packers lottery games costs the lottery a $260,000 licensing fee. Instead the report recommends diverting those funds back to taxpayers through property tax relief.

But the state Department of Revenue says the return on investment for taxpayers speaks for itself.

"It's part of our marketing strategy and we feel that partnering with brands like the Packers, Brewers, Monopoly and others that we partner with help to make us stronger," said Dept. of Revenue Spokesperson Laurel Patrick.

Department of Revenue officials note all of the licensed games are profitable. And, they say, that makes them worth the investment and a gamble that will pay off for taxpayers.

Over the last five years, 28 percent of sales have gone to property taxpayers.

The newest Packers-themed gambling games go on sale Friday with tickets ranging from one to five dollars.

FOX 11

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2 comments. Last comment 3 years ago by jamella724.
Page 1 of 1
rdgrnr's avatar - walt
Way back up in them dadgum hills, son!
United States
Member #73904
April 28, 2009
14903 Posts
Offline
Posted: July 27, 2013, 12:52 am - IP Logged

The Wisconsin Lottery is raking in record profits and that in turn benefits taxpayers.

That was a key selling point when the lottery was approved, that some of the gambling sales would go to reduce property taxes.

But state auditors think taxpayers could benefit even more.

If you have an itch to play the lottery, the Wisconsin Lottery has a dizzying array of games to choose from. But the state's audit bureau says games requiring a licensing fee are not a good gamble for the state.

That includes three new Packers scratch games that go on sale Friday.

The report recommends the Wisconsin Lottery stop offering games which involve license fees. That's because according to the report, non-licensed games outperform them.

The audit bureau says, "While all lottery games generate revenue to be used for property tax relief, they question whether the additional expenses associated with trademarked and copyrighted properties maximizes the net revenue available for this purpose."

But try to telling that to retailers who say those tickets are good for business.

"Everybody knows the Packers and everybody knows Monopoly so paying for that name recognition sure helps," said Festival Foods Appleton Store Director Paul Anderson.

The Wisconsin Lottery has paid more than $700,000 to license eight instant scratch games. The most expensive, but also the most profitable, is the Green Bay Packers games. Each new edition of Packers lottery games costs the lottery a $260,000 licensing fee. Instead the report recommends diverting those funds back to taxpayers through property tax relief.

But the state Department of Revenue says the return on investment for taxpayers speaks for itself.

"It's part of our marketing strategy and we feel that partnering with brands like the Packers, Brewers, Monopoly and others that we partner with help to make us stronger," said Dept. of Revenue Spokesperson Laurel Patrick.

Department of Revenue officials note all of the licensed games are profitable. And, they say, that makes them worth the investment and a gamble that will pay off for taxpayers.

Over the last five years, 28 percent of sales have gone to property taxpayers.

The newest Packers-themed gambling games go on sale Friday with tickets ranging from one to five dollars.

Forget the Packers.

They should use something generic - like cheese.

Those cheeseheads love cheese up there.

That's all they think about.

They should bring out a new scratcher called "Who Cut The Cheese?"

Those cheeseheads'll go nuts over it.

    Avatar
    Texas
    United States
    Member #132455
    September 4, 2012
    483 Posts
    Offline
    Posted: August 14, 2013, 11:45 am - IP Logged

    Definitely the brand name does help to increase the ticket sales. People knows the brand  therefore if it is licensed they trusted it that it is not some kind of a scam. If other players preferred to play non-licensed games for sure they prefer those because of the cost.