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TagResults 1 - 10 of 29 for Marketing. (0.02 seconds)

Hoosier Lottery celebrates 30 years in operation
State lottery honors retired community heroes who volunteer amidst the COVID-19 crisis By Kate Northrop This year, the Hoosier Lottery continues its celebration of the 30th anniversary since its first ticket went on sale October 13, 1989. The celebration will conclude at the Indiana State Fair this August, assuming there are no scheduling changes due to COVID-19. In the time since that first ticket was sold in October 1989, the Hoosier Lottery amassed a network of over 4,300 retailer ...
May 26, 2020, 2:51 pm - Lottery News forum

California Lottery under fire for giving away $212,500 in Scratchers on 'Ellen'
Comedian Ellen DeGeneres drew wild cheers from the studio audience of her television talk show in December when she announced each person in attendance would receive a $500 bundle of Scratchers tickets from the California State Lottery. Lottery officials saw it as a publicity boon, but a whistleblower complaint filed by some lottery employees argues the agency's giveaway of the tickets which have a combined face value of $212,500 should be investigated as a misuse of funds, according to docum ...
Feb 6, 2020, 5:32 pm - Lottery News forum

Pennsylvania iLottery hits $21.6 million in sales
Rivals complaints lead to marketing changes Pennsylvania's brand new online lottery, the iLottery, reported sales of $21.6 million in its first 26 days from its launch on June 4, despite the best efforts of the land-based casino industry to sink it in the first few weeks. Lottery Executive Director Drew Svitko told local media on Monday that 45,000 players had registered and the iLottery had paid out $18.7 million in prize money during the period, despite the initial roll out offering just ...
Jul 12, 2018, 10:08 am - Lottery News forum

Bob Newhart brings back Papa Elf in new Kentucky Lottery holiday commercial
Includes video report You may do a double take when you see the latest commercial from the Kentucky Lottery. Yup. Legendary actor Bob Newhart dusted off his Papa Elf costume from his turn in the Christmas blockbuster movie Elf to work with the Kentucky Lottery promoting its Holiday Gift Series Scratch-Off campaign. The 88-year-old actor's popularity spans multiple generations thanks to his television work on Newhart and The Bob Newhart Show, which aired in the 1970s and '80s. He was int ...
Nov 29, 2017, 7:10 pm - Lottery News forum

Are lawmakers selling the Texas Lottery short?
Scratch-off lottery tickets are big business in Texas. They raise billions for state coffers and are so popular that as many as 95 new scratch-off games are introduced here each year, making up a sizable chunk of overall Texas Lottery sales, officials say. But lottery officials are worried they will have to cut back on the variety of scratch-offs offered and on the advertising that promotes the games now that Texas budget writers are considering cutting as much as $18 million from the agen ...
Apr 13, 2017, 8:39 am - Lottery News forum

US lottery operators worry as fewer millennials line up to play
Young Americans are showing less interest in buying lotto tickets than their parents, prompting lottery officials to worry about the odds for future growth. While overall ticket sales rose 9 percent last year versus 2015, the number of millennials adults in their late teens to early 30s who play is falling. That is creating consternation among leaders of the industry, which generates $80 billion in annual revenue, more than the combined U.S. sales of movie tickets, music and concerts. ...
Feb 10, 2017, 11:36 am - Lottery News forum

New logo for Iowa Lottery
The Iowa Lottery unveiled a new logo Monday to celebrate more than 40 years in business. The Iowa Lottery introduced its fourth logo, which will maintain the shooting star that has been central to the lottery's identity since it began in 1985. You might know the current Iowa Lottery logo as a circular symbol made up of red, yellow and orange. The new look will illustrate a streamlined look using white and blue. This new look for the lottery has a punch to it, said Iowa Lottery CEO Terr ...
Jun 21, 2016, 12:56 pm - Lottery News forum

Arizona Lottery retires gold miner logo
The Arizona Lottery announced the retirement of the logo last week, spokeswoman Karen Bach said. In its place, the lottery's marketing agency, LaneTerralever, has designed a logo featuring a more contemporary style that conveys the fun, entertaining nature of the brand, Bach said. In place of a spry, bearded prospector kicking up his heels with a pick in one hand and a levitating piece of gold in the other, the Arizona Lottery has opted for a more adult-looking logo featuring cursive writi ...
Nov 7, 2014, 6:01 pm - Lottery News forum

New Mexico Lottery unveils new logo
The New Mexico Lottery unveiled a new, streamlined logo today, saying it's necessary to be recognizable on social media. Our new logo keeps the iconic roadrunner because the bird is so important to the image of both the state and the lottery, said New Mexico Lottery CEO David Barden. In the new interpretation, the roadrunner logo has been fine-tuned for digital media, an environment that didn't exist when the lottery was created 18 years ago. We're entering a new era of great new game ...
Aug 6, 2014, 10:28 pm - Lottery News forum

New Jersey Lottery signs 15-year deal with Northstar NJ
Private company to take over marketing, sales, other functions Scientific Games Corporation today announced that Northstar New Jersey Lottery Group, LLC ( Northstar NJ ) has signed a long-term agreement to provide marketing, sales and other services to the New Jersey Lottery. Services under the agreement are expected to begin on October 1, 2013 following a transition period and end on June 30, 2029. Northstar NJ is a joint venture comprised of Scientific Games New Jersey LLC, a subsidia ...
Jun 21, 2013, 9:44 am - Lottery News forum

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