|Posted: March 17, 2005, 5:08 pm - IP Logged|
I believe that much of the excitement of the multi-state lotteries is the atmosphere of the drawing. When I think of Powerball, I visualize the two drawing machines on television ready and waiting, the simultaneous ball drops as the machines are loaded, the mixing followed by the rising drawn white ball and the ultimate roll down the chute to the camera. I strain to see the number before it is announced on the set. Who can't admit that as they watch the draw they aren't excited, as the red Powerball slowly rises and rolls it's respective chute ...especially during one of the bigger draws.
If the lotteries fail to understand the marketing value of this mechanical, visual and almost tangible televised dvent ...well then they have my sympathy. If the multi-state games ever discontinue the numbered balls and draw machines and replace them with animation, as many states have already done, they will be throwing away much of what makes the lottery exciting. One can't put a price on excitement!
... the lottery never fails to surprise!