The new $10 game seems to be selling like candy. Alot of people like the 1 in 8.88 odds, considering they can turn $10 into $50 fairly easily. This game was sold out at the Publix I visited...
Examining the game's odds (1/12 = $50 winner), there should be about 5 $50 winners per book and with odds of (1/35) at winning $100 there should be at least a $100 winner in each book. These are averages, so some books may have 2 or more $100 winners and some may have 0. I would also like to see what a hot book might be like for this game...I'd imagine multiple $100 winners, but even then with how the game is structured it would take multiple $100 winners and a $500 to make it a really juicy book.
I know someone bought a book and got back a reported $150/$600. That seems insanely criminal. $250/$600 kind of falls in line with other minimum payouts, and a $350/$600 return (assuming 5 $50 winners and 1 $100 winner) would be a decent return...although, is it really worth playing an entire book with almost guaranteed losses for a chance to win a max prize of $500 (at 1/1000 odds)? I can see the sense in buying 1-5 tickets on this game, but book buying doesn't really make sense to me...
On average, the $500 winner should appear in every 1 in 17 books. This is not a game that's easy to come out ahead on book buying...