After the fire-truck arrived at a burning building in a small Spanish town, the firemen observed a man dressed in a matador's costume prancing around on the roof. Four of the firemen held a safety-net and urged him to escape from the burning building by jumping into the net. He refused and loudly proclaimed, "I'm Fearless Jose the bullfighter who fears nothing, not even fire."

The firemen begged and pleaded but to no avail. Jose kept prancing around while repeating the same phrase over and over until the firemen got really sick and tired of hearing it. Finally, when the flames began to scorch his butt, Jose announced he had changed his mind, was ready to jump and then leaped off the rooftop. As his body hurtled toward the safety-net, the four firemen shouted, "Ole!" and quickly moved it aside.