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Home › Blogs › JADELottery's Blog › Banned: Advertising magic words and phrases.

Banned: Advertising magic words and phrases.

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This is a list of words and phrases that should be banned from advertising and marketing use.

Advertisers and Marketers use and abuse these words to get you buy.

They seem to work, so, they are deemed: magic.

Three of these magic words and phrases are the most abused words of all.

They are: Free, New and Sale.

The list is, but not limited to the following:

__________________________________________________

Free

New

Rebate

Cash Back

Allowance

Sale

1 Day Sale

2 Day Sale

(any) Day Sale

Sale (just to have a sale because the first few hundred sales this week didn't quite excite and fool enough people into the store, sale)

10% Off

50% Off

(any) % Off

Improved (in conjunction with new.)

Plus Shipping and Handling

2 Easy Payments of

3 Easy Payments of

(any) Easy Payments of

Money Back Guarantee

Savings

Was (any ridiculous inflated price), now (any price to make it look like a great deal while we make an enormous profit on the sale of deception) 

Act now and we'll give you... ...Free (not. if you have to buy something to get something it's not free.)

* (used to hide additional information the might otherwise derail the sale and usually in very small print with a color that is in a bad contrast background so it's hard for you to notice.)

Entry #400

Comments

Avatar konane -
#1
Add to that list ..."for only $19.95 plus shipping ..... but wait there's more if you act right now"..........
Avatar justxploring -
#2
When I worked in retail, I hated quoting everything ending in "99." That bedroom set is on sale for $1,999.00"   Hey, it's $2,000 bucks. :-)
Avatar JADELottery -
#3
you're right about the misleading 9's abuse. you'll also notice that when drawing a 9 in advertising they try to make the loop in the 9 as big as possible to make it look like a zero, 0.
Avatar JADELottery -
#4
Here's another one, "Buy one get one Free." NO MORON, it's 50% Offff, figgin' idiot. In fact any offer thats 'Buy (something) get (something) Free' is a BS statement. If you have to Buy something to get something, IT'S NOT FREE (PERIOD).

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