True or False? Licking ice cream is more satisfying than eating it with a spoon.

True, according to Kay McMath, a food technologist for New Zealand's Massey University. "Flavor in ice cream is released when the fat-which carries the flavor-is warmed to at least body temperature," says McMath. When you lick ice cream it coats the tongue and fully warms the frozen treat. A spoon, on the other hand, insulates the ice cream. And then there's the psychological aspect of savoring the treat more slowly: you just cannot lick ice cream as fast as you can spoon it.