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N.Y. Lottery goes Hollywood

New York LotteryNew York Lottery: N.Y. Lottery goes Hollywood

The New York Lottery is teaming up with Hollywood for an unprecedented cross-promotion — wedding the multimillion dollar "King Kong" remake to two new lottery games.

One of the "King Kong Millions" games will feature scratchoff tickets offering a top prize of $8 million — the most money ever in a New York scratchoff game.

But the unquestioned big prize is a minimum $50 million jackpot in a separate drawing to be awarded Dec. 5 from the top of the Empire State Building, where King Kong famously perched before his death.

"King Kong is so closely identified with New York that it makes perfect sense for us to do this in conjunction with the movie," Lottery Division spokeswoman Jennifer Mauer told the Daily News yesterday.

It will be the first time the Lottery is teaming up with Hollywood to promote a game, she said.

To help pump up sales, the Lottery is giving players the chance to get more action out of their betting dollars simply by putting more money on the table in the $50 million game.

For instance, you get one randomly generated play for $2. But for $5, you get three plays; for $10, you get seven plays.

In addition to the $50 million top prize, five second-place winners will collect $1 million each, while 10 third-place finishers will reap $100,000 each.

Tickets go on sale Nov. 7 — a little more than five weeks before the Dec. 14 release of "King Kong," featuring Naomi Watts in the Ann Darrow role immortalized by Fay Wray.

The Lottery projects that public schools in the state will get at least $25 million from the "King Kong" promotion.

NY Daily News

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9 comments. Last comment 11 years ago by CASH Only.
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Sparta, NJ
United States
Member #18331
July 9, 2005
1977 Posts
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Posted: October 11, 2005, 9:11 am - IP Logged

I wouldn't mind being up there receiving the check, as long as the airplanes don't start shooting at the building.  Any gimmick that makes money is a worthwhile gimmick.

Cheers

|||::> *'`*:-.,_,.-:*''*:--->>> Chewie  <<<---.*''*:-.,_,.-:*''* <:::|||

I only trust myself - and that's a questionable choice


    United States
    Member #3676
    February 10, 2004
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    Posted: October 11, 2005, 9:13 am - IP Logged

    What will be the payback percentage of this game?


      United States
      Member #379
      June 5, 2002
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      Posted: October 11, 2005, 6:43 pm - IP Logged

      The payback % is important. But most of all is how the prizes will be paid.

        Bradly_60's avatar - disney37
        Atlantic Mine, Michigan
        United States
        Member #416
        June 23, 2002
        1614 Posts
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        Posted: October 11, 2005, 6:57 pm - IP Logged

        This is an interesting idea.  Didn't they have a drawing like this for the new milennium also?  Lotteries should have drawings like this more often.  Huge instate jackpots that tickets are sold over a certain period of time.  I like the increase tickets also.  I mean 7 plays for $10 when you can buy 1 for $2.  It will be interesting to see how this game turns out.

        Brad

          Avatar
          Sparta, NJ
          United States
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          July 9, 2005
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          Posted: October 11, 2005, 10:10 pm - IP Logged

          Feel free to jump in, but isn't every single scratch off in NJ and NY annuity based? This way they can advertise higher amounts, get the sucker in the door, and then not have to pay that amount - those financing it will over 30 years will. If you and I were doing it, they would call it bait and switch. The state does it, its called, read the fine print.

          Cheers

          |||::> *'`*:-.,_,.-:*''*:--->>> Chewie  <<<---.*''*:-.,_,.-:*''* <:::|||

          I only trust myself - and that's a questionable choice

            Avatar

            United States
            Member #1826
            July 11, 2003
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            Posted: October 11, 2005, 10:18 pm - IP Logged

            The payback % is important. But most of all is how the prizes will be paid.

            I'm almost certain that the $8,000,000 prize will be an annuity-only deal (and don't expect great odds either). The $50,000,000 prize, I'm not sure.

            (insert signature here)


              United States
              Member #379
              June 5, 2002
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              Posted: October 12, 2005, 1:29 pm - IP Logged

              Naturally, I'm in Oklahoma when the NY Lottery announces this. I wish I knew the details about the prizes.

                Avatar
                Sparta, NJ
                United States
                Member #18331
                July 9, 2005
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                Posted: October 12, 2005, 1:40 pm - IP Logged

                I looked on the NY Lotto website and can't see anything about it there.

                 

                Cheers

                |||::> *'`*:-.,_,.-:*''*:--->>> Chewie  <<<---.*''*:-.,_,.-:*''* <:::|||

                I only trust myself - and that's a questionable choice


                  United States
                  Member #379
                  June 5, 2002
                  11296 Posts
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                  Posted: November 11, 2005, 4:09 pm - IP Logged

                  The $50 million prize has a cash option. However it's a 40% ripoff just like NY Lotto.