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First proposed N.C. lottery ad beats to different drummer

North Carolina LotteryNorth Carolina Lottery: First proposed N.C. lottery ad beats to different drummer

The first television commercial for the North Carolina Education Lottery apparently will be looking literally to drum up support.

In a concept draft of the ad released by the lottery commission late Tuesday, a man sits in a chair in his home, starting to scratch off a lottery ticket with a coin.

Then a drum roll is heard, and the man gives an excited look to his wife before a marching band walks through their living room and plays a fight song. A narrator then talks about the new lottery, and the North Carolina lottery logo is shown at the end.

The so-called "teaser" ad, which still must be finalized and details added, would start airing March 27, three days before the scheduled sale of four types of instant tickets by thousands of retailers statewide.

The television ad and other media spots are being developed by Charlotte ad firm Wray Ward Laseter, which won the lottery's marketing and advertising contract.

The ad's concept reflects the restrictions the law places on marketing the lottery. The primary purpose of the ads can't be to induce people to play the games or depict the lottery as a way to resolve economic or personal problems.

Jennifer Appleby, Wray Ward's president, said at a commission meeting earlier Tuesday that the overall campaign at the lottery's launch will combine energy and excitement with a message about the education programs the lottery will benefit and how to play the games.

The firm's comprehensive campaign will conclude broadcast and cable television and radio spots across the state, Appleby said.

AP

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12 comments. Last comment 11 years ago by CASH Only.
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Coastal Georgia
United States
Member #2653
October 30, 2003
1866 Posts
Offline
Posted: March 15, 2006, 9:16 am - IP Logged

Sleep 

 

                               

              

 

 

    Avatar

    United States
    Member #33085
    February 18, 2006
    743 Posts
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    Posted: March 15, 2006, 9:34 am - IP Logged

    I Agree!I Agree!!

     

      Avatar

      United States
      Member #26469
      November 18, 2005
      160 Posts
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      Posted: March 15, 2006, 1:15 pm - IP Logged

      Marching along despite the negativity!


        United States
        Member #379
        June 5, 2002
        11296 Posts
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        Posted: March 15, 2006, 1:30 pm - IP Logged

        NC might have to advertise heavily if their payout % will be less than its neighbors. Then again, the more advertising they do, the less they would be able to pay out.

          Tenaj's avatar - michellea
          Charlotte NC
          United States
          Member #17406
          June 18, 2005
          4053 Posts
          Offline
          Posted: March 15, 2006, 1:41 pm - IP Logged

          Marching along despite the negativity!

          Yes NodI'm with you NCPicks.  Granted NC has struggled to even get a lottery and it was quite a feat.  I thought a miracle had happened. 

          Many mistakes were made, but just think, they had to develop a startup while carrying a big stick. I even thought about boycotting it but I've changed my mind.  I really think they have done good considering the mentality of the people in charge and the opposition.

          It's my home team, like the Hornets were.  And when the Hornets played like girls, yeah I called them Hornettes but you have to stick up for the home team.LOL

          I will support the NC Lottery and buy tickets.  I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.

           

          takeemtothebank

            Avatar
            Coastal Georgia
            United States
            Member #2653
            October 30, 2003
            1866 Posts
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            Posted: March 15, 2006, 2:02 pm - IP Logged

            Tenaj said:

             I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.

            I couldn't have said it better myself.

             

                                           

                          

             

             

              Avatar

              United States
              Member #26469
              November 18, 2005
              160 Posts
              Offline
              Posted: March 15, 2006, 5:32 pm - IP Logged

              Marching along despite the negativity!

              Yes NodI'm with you NCPicks.  Granted NC has struggled to even get a lottery and it was quite a feat.  I thought a miracle had happened. 

              Many mistakes were made, but just think, they had to develop a startup while carrying a big stick. I even thought about boycotting it but I've changed my mind.  I really think they have done good considering the mentality of the people in charge and the opposition.

              It's my home team, like the Hornets were.  And when the Hornets played like girls, yeah I called them Hornettes but you have to stick up for the home team.LOL

              I will support the NC Lottery and buy tickets.  I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.

               

              Tenaj,I like the way you think.

                Coin Toss's avatar - shape barbed.jpg
                Zeta Reticuli Star System
                United States
                Member #30470
                January 17, 2006
                10351 Posts
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                Posted: March 15, 2006, 6:09 pm - IP Logged

                Many moons ago Illinois started with advertising "Lotto bucks for education". The schools are still crying for more money. The state puts the lottery money into the education system, but takes out an equal or greater amunt from somewhere else in the education system.

                  Avatar
                  New Member
                  Washington,NC
                  United States
                  Member #31617
                  February 1, 2006
                  7 Posts
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                  Posted: March 16, 2006, 2:23 am - IP Logged

                  I will support the Nc lottery

                    mylollipop's avatar - Trek STLOGO6.png

                    United States
                    Member #24380
                    October 21, 2005
                    623 Posts
                    Offline
                    Posted: March 16, 2006, 7:56 pm - IP Logged

                    NC is struggling.  Maybe they will be successful in the long run.

                      Avatar
                      New Member
                      Elkin, NC
                      United States
                      Member #36295
                      March 31, 2006
                      6 Posts
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                      Posted: March 31, 2006, 12:52 am - IP Logged

                      I will play Powerball when it comes on line.  ($1 per game - that way I could ?? win)

                      But I cannot support the lottery -  I do not have enough money.

                      It seems that governments alway need more money.  (Just like us)

                      Difference is that they can raise taxes - or create lottery's - or motel taxes, etc. 


                        United States
                        Member #379
                        June 5, 2002
                        11296 Posts
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                        Posted: April 1, 2006, 3:56 pm - IP Logged

                        NC is struggling.  Maybe they will be successful in the long run.

                        NC may still be struggling after the novelty wears off, since NC apparently isn't paying as much back in prizes as the surrounding states.