Welcome Guest
Log In | Register )
You last visited December 3, 2016, 8:56 pm
All times shown are
Eastern Time (GMT-5:00)

Illinois Lottery hires Bernie Mac

Illinois LotteryIllinois Lottery: Illinois Lottery hires Bernie Mac

Add comedian Bernie Mac to the list of people who've hit the lottery jackpot.

Mac is receiving $500,000 for about 2-1/2 days of work endorsing a new state lottery game in what lottery officials are calling a "phenomenal deal" because of the success of his television show.

But Mac's six-figure paycheck is drawing criticism from state lawmakers who would like to see the money spent elsewhere.

For nearly $23,000 an hour, Mac will lend his name and likeness for two TV ads, two radio ads and the lottery Web site for one year. This is Mac's second contract with the state — in 2004, the lottery paid him $420,000 for a similar deal.

"It certainly makes me pause when I hear those kind of numbers for the little amount of work he's doing," said state Rep. Jack Franks (D-Woodstock). "It seems to me we could probably be getting similar results for substantially less advertising."

Lottery officials disagree. Mac's presence in the 2004 ads helped increase instant ticket sales about $62.5 million from the previous year, lottery spokesman Courtney Hill said. In turn, the lottery was able to contribute $30 million more to the school fund.

Lottery officials also selected Mac to promote the new Pick n' Play game because surveys have shown he rates high among various adult demographic groups.

Jim Belushi got $200,000

A Chicago native, Mac is "fun to be around" and widely recognized for his lead role in Fox TV's "The Bernie Mac Show," Hill said. Attempts to reach Mac's production company were unsuccessful.

"We got a really phenomenal, phenomenal deal," Hill said. "A comparable celebrity would have cost two to three times more."

Actor George Wendt, wrestler Hulk Hogan and TV personality Jenny McCarthy have previously endorsed lottery games, though officials could not disclose their contract information because records were inaccessible. In 2003, actor Jim Belushi was paid $200,000 for six hours of work taping a TV ad.

"Giving money to rich Hollywood actors, I don't think that's a good way to spend taxpayer money," said state Rep. Bob Biggins (R-Elmhurst). "We should be replenishing our pension systems."

The lottery spends about $22 million a year on advertising and public relations. Its main marketing agency is Chicago-based R.J. Dale Advertising & Public Relations, which came under fire last year for inadequate financial recordkeeping.

R.J. Dale will be producing the upcoming Mac ads. The group also handled the 2004 campaign.

"That's been one of the most successful campaigns we've had in the history of lottery," Hill said

Chicago Sun-Times

We'd love to see your comments here!  Register for a FREE membership — it takes just a few moments — and you'll be able to post comments here and on any of our forums. If you're already a member, you can Log In to post a comment.

7 comments. Last comment 11 years ago by BevsPicks.
Page 1 of 1
Avatar
Coastal Georgia
United States
Member #2653
October 30, 2003
1866 Posts
Offline
Posted: March 20, 2006, 8:00 am - IP Logged

I would do the ads for half of what they're paying the actors.

Just a thought , Illinois........

DD

 

                               

              

 

 

    LOTTOMIKE's avatar - cash money.jpg
    Tennessee
    United States
    Member #7853
    October 15, 2004
    11338 Posts
    Offline
    Posted: March 20, 2006, 2:15 pm - IP Logged

    you got that right double down,i'd do them easily for 200 grand and throw in a winning little lotto ticket,lol.

      Avatar
      detroit/michigan/usa
      United States
      Member #12322
      March 11, 2005
      36 Posts
      Offline
      Posted: March 20, 2006, 3:33 pm - IP Logged

      AMERICA! I can't believe the're paying me this kinda money ..... Bernie Mac

        LOTTOMIKE's avatar - cash money.jpg
        Tennessee
        United States
        Member #7853
        October 15, 2004
        11338 Posts
        Offline
        Posted: March 20, 2006, 3:38 pm - IP Logged

        i just read bernie mac biography.he struggled for years and years before he hit it nationally.had it pretty rough but he stuck to his guns and never gave up.....

          s5thomps's avatar - Lottery-033.jpg
          Hard Luck, Ak
          United States
          Member #23472
          October 13, 2005
          275 Posts
          Offline
          Posted: March 21, 2006, 3:37 am - IP Logged

          I say Good for Bernie Mac, If any of us was in the same position we would take that deal in a heartbeat!  Why do you think people play the lottery in the first place?  It is in the hope that you hit the jackpot and provide a better life for your family!  AMERICA! Bernie Mac just hit the fantasy five for 500 grand!

            Avatar

            United States
            Member #6676
            September 3, 2004
            95 Posts
            Offline
            Posted: March 21, 2006, 3:46 pm - IP Logged

            AMERICA! I can't believe the're paying me this kinda money ..... Bernie Mac

            lol vfunny

            --winner2b

              Avatar

              United States
              Member #33085
              February 18, 2006
              743 Posts
              Online
              Posted: March 21, 2006, 3:53 pm - IP Logged

              "It certainly makes me pause when I hear those kind of numbers for the little amount of work he's doing," said state Rep. Jack Franks (D-Woodstock). "It seems to me we could probably be getting similar results for substantially less advertising.

               

              DON'T HATE"No No

               CELBRATE  Party