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Illinois Lottery awards $105M ad contract

Illinois LotteryIllinois Lottery: Illinois Lottery awards $105M ad contract

Energy BBDO awarded multi-year contract worth $105 million

CHICAGO, Ill. — The Illinois Lottery announced Thursday that it has awarded Energy BBDO its $105 million general market advertising contract.

Energy BBDO, along with Omnicom partners OMD and The Integer Group, will assist Lottery with strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing communication endeavors.

The Illinois Department of Revenue put out a request for proposals in September 2008 for the Lottery contract.

A committee of eight people evaluated 13 written proposals and through a scoring process determined that six agencies would progress to the technical presentation. Three of those agencies proceeded on to the strategic and creative presentation phase.

Energy BBDO was one of the three local agency finalists selected by Lottery representatives in December 2008. The two other competitors for the bid were Marc USA and JWT.

According to Sarah Cummins, marketing director for the Lottery, it was a tight competition between three highly-qualified finalists.

"Each agency brought innovative ideas to the table, but we found Energy BBDO to be best-suited for the Lottery's needs. We made the decision based on the team's enthusiasm, excellent chemistry, strong leadership, and ability to reach out to Illinoisans in new and creative ways," she said. "We congratulate Energy BBDO and look forward to working with the agency on new and innovative approaches to promote the Lottery."

The awarded contract has an initial term of two years, with two one-year renewals possible.

Illinois Lottery

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2 comments. Last comment 8 years ago by OldSchoolPa.
Page 1 of 1
diamondpalace's avatar - Untitled 2.jpg
Dallas, TX
United States
Member #60284
April 12, 2008
3856 Posts
Offline
Posted: January 23, 2009, 2:20 pm - IP Logged

Hopefully this will increase in lotto sales. :)

    OldSchoolPa's avatar - Lottery-057.jpg
    Gurnee, Illinois
    United States
    Member #49731
    February 12, 2007
    917 Posts
    Offline
    Posted: January 31, 2009, 8:48 am - IP Logged

    Illinois could also increase sales by allowing subscription service for Mega Millions.  If and when that day comes, I would rent myself a post office box and subscribe till my heart is content to Mega Millions and Lotto.  Oh the POB rental would be because when you subscribe, the Illinois lottery sends you mail regarding confirmation of your subscription and the numbers you have in play, subscription renewal, subscription winnings, and tax statements for any winnings...since my wife does not believe in playing the lottery, this is my way of playing without her even knowing.  Sure, the transaction will post to the credit card statement, but I would use a credit card for which I have signed up for online statements only which is something she rarely checks...paper statements, yeah she looks over those.  I am devious...maybe.  But I would rather be devious WITH THE CHANCE to win millions rather than some obedient, work your fingers to the bone smuck who only dreams of winning millions.  I'll take my punishment when that time comes.

    Get MONEY!!! Winning a JACKPOT lottery is all the HOPE and CHANGE I desire!!!  NOW give me MONEY!US Flag

    The guy who won the presidency in 2008 really won the lottery...he is now millions richer, travels in first class style, and even has a staff that would be the envy of the richest Powerball winner (she has a staff of 2). Every night he goes to sleep, he probably plays the close of Dave Chappelle's Show: I'm rich beyatch!