Welcome Guest
Log In | Register )
You last visited December 8, 2016, 1:03 pm
All times shown are
Eastern Time (GMT-5:00)

$49,000 Mercedes is Washington Lottery's marketing tool

Washington LotteryWashington Lottery: $49,000 Mercedes is Washington Lottery's marketing tool

OLYMPIA, Wash. — Some folks may think it's just a new way for Washington's Lottery to take suckers for a ride.

That's not quite the agency mission, insists Lottery director Bill Hanson. So what is it?

Hanson said Friday the agency bought a $49,000 Mercedes Sprinter van as a marketing tool to boost Lottery ticket sales at the Puyallup Fair and other big festivals where it sets up for marketing.

He said it is an idea the agency dreamed up to boost revenues and help fill the state's yawning budget hole.

The agency recently advertised for proposals to outfit the van and decorate it with blazing Lotto logos, making it into the "Lotto-mobile."

Bids are due Oct. 13 and specs call for such items as awnings, LCD television, "jackpot" sign, refrigerator, air conditioning and wiring to support Lottery terminals that can print and dispense tickets.

The idea is to set up at events where agency employees can explain how the Lottery games work and sell a few thousand extra tickets every weekend.

The agency already makes the rounds at festivals with a pop-up tent and a trailer, but the van would be used to more than double the number of events catered to.

"A lot of lotteries have this. They call them lotto-mobiles or lucky vans," Hanson said. "Almost every weekend there are events out there. We figure with 50 new events with the 'Lotto-mobile' and we make $2,000 in sales (at each stop), we could pay this off fast."

The Governor's Office is a bit leery, but it's too late to cancel the vehicle purchase. Lottery already paid $49,000 for the rig and is poised to spend $75,000 more on tricking it out.

"We have concerns," Gregoire spokesman Cory Curtis said Friday. "We need to look into it. It can be a bit tone-deaf in these times to see the state buying up Mercedes Benzes."

Hanson also disclosed a remarkable fact — even more remarkable than the long odds of winning a big lottery prize.

"People do not know how to play the lottery. I know that sounds funny," he said. Agency surveys apparently show people don't buy scratch tickets or tickets for drawings because they aren't certain how they work.

Even so, the agency sold $491 million worth of tickets last year, up slightly from 2009 but down by 5.8 percent from fiscal year 2008, according to the 2010 annual report.

Seattle Times

We'd love to see your comments here!  Register for a FREE membership — it takes just a few moments — and you'll be able to post comments here and on any of our forums. If you're already a member, you can Log In to post a comment.

24 comments. Last comment 5 years ago by Coin Toss.
Page 1 of 2
LottoGuyBC's avatar - Lottery-050.jpg
British Columbia
Canada
Member #116101
September 4, 2011
4033 Posts
Offline
Posted: October 3, 2011, 6:13 am - IP Logged

I think it would be awesome if they gave away free lotto tickets at these events.

free lotto tickets, free scratch offs, free lotto gear Banana

"You have to be in it to win it!"

    time*treat's avatar - radar

    United States
    Member #13130
    March 30, 2005
    2171 Posts
    Offline
    Posted: October 3, 2011, 7:36 am - IP Logged

    No American auto-makers produce luxury vans or even regular vans that can be tricked-out aftermarket?

    In neo-conned Amerika, bank robs you.
    Alcohol, Tobacco, and Firearms should be the name of a convenience store, not a govnoment agency.

      Avatar
      Keokuk,Iowa
      United States
      Member #116504
      September 12, 2011
      305 Posts
      Offline
      Posted: October 3, 2011, 8:54 am - IP Logged

      No American auto-makers produce luxury vans or even regular vans that can be tricked-out aftermarket?

      I was thinking the same thing.Buying a Ford van makes sense to me since Ford didn't accept a government bail out!

        dpoly1's avatar - driver
        PA
        United States
        Member #66141
        October 16, 2008
        1672 Posts
        Offline
        Posted: October 3, 2011, 9:33 am - IP Logged

        I was thinking the same thing.Buying a Ford van makes sense to me since Ford didn't accept a government bail out!

        Fords are still made by the UAW Thugs !!!!!!

        I can't wait to win Powermillions on Wednesday !!!!!!!!!!  Cheers

          Avatar
          Keokuk,Iowa
          United States
          Member #116504
          September 12, 2011
          305 Posts
          Offline
          Posted: October 3, 2011, 11:30 am - IP Logged

          Fords are still made by the UAW Thugs !!!!!!

          I can't wait to win Powermillions on Wednesday !!!!!!!!!!  Cheers

          I'm just saying that if you are going to buy a new van,buy American.Ford is the ONLY American brand that didn't take a government handout.

            karinda's avatar - WINGS
            New Jersey
            United States
            Member #108445
            March 25, 2011
            2855 Posts
            Offline
            Posted: October 3, 2011, 3:26 pm - IP Logged

            Why "buy" anything?  It was a golden opportunity to canvas all the automakers to see which ones would be interested in donating a vehicle.  It's free advertising for them. It would have been a win-win. Wink There was a scratch-off game in NJ a while ago to win a Harley.  And there was another one to win a Ford ( I don't remember the model. )   It never even crossed my mind that the state paid for the vehicles, although, they may have. It would be interesting to find out.  My guess is, they didn't pay for them or if they did, it must have been a fraction of the retail value.  Look at the advertising for Harley and for Ford???  I dunno ... maybe it's just me ... but that's my two cents on the matter.  I was trying for the Harley.  Wink  so I don't remember the model Ford it was. It wasn't a Mustang, I know, or I would have been trying to win it. LOL  Yes Nod

              joshuacloak's avatar - Money Swim-uncle-scrooge-mcduck-35997717-677-518.jpg

              United States
              Member #32537
              February 12, 2006
              698 Posts
              Offline
              Posted: October 3, 2011, 5:24 pm - IP Logged

              buy the best van out their, with lest break downs and best reviews online

              americans will never make the best their is, if they don't have desire to be be best,  buying american "just cease" is #1 way to live in La La land,

              as for lottery buying a mercedes to market them selfs, will good for them, radio stations, etc do the same kind of thing anyway.

                Coin Toss's avatar - shape barbed.jpg
                Zeta Reticuli Star System
                United States
                Member #30470
                January 17, 2006
                10351 Posts
                Offline
                Posted: October 3, 2011, 6:29 pm - IP Logged

                No American auto-makers produce luxury vans or even regular vans that can be tricked-out aftermarket?

                We make so many cars that are built to do 125mph on the autobahn for hours on end.

                Oh wait.......

                Zey build zem good in Germany, ja Shultzy?

                Those who run the lotteries love it when players look for consistency in something that's designed not to have any.

                Lep

                There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

                  time*treat's avatar - radar

                  United States
                  Member #13130
                  March 30, 2005
                  2171 Posts
                  Offline
                  Posted: October 3, 2011, 7:16 pm - IP Logged

                  So then, in practice, we don't all believe in those "we're #1" & "best in the world" slogans that get repeated so much? Wink

                  In neo-conned Amerika, bank robs you.
                  Alcohol, Tobacco, and Firearms should be the name of a convenience store, not a govnoment agency.

                    Avatar
                    Keokuk,Iowa
                    United States
                    Member #116504
                    September 12, 2011
                    305 Posts
                    Offline
                    Posted: October 3, 2011, 7:25 pm - IP Logged

                    So then, in practice, we don't all believe in those "we're #1" & "best in the world" slogans that get repeated so much? Wink

                    I do.The hell with the rest of the world.AMERICA IS NUMBER 1 & THE BEST IN THE WORLD!

                      Avatar
                      Delaware
                      United States
                      Member #93503
                      July 1, 2010
                      453 Posts
                      Offline
                      Posted: October 3, 2011, 9:30 pm - IP Logged

                      Must say after seeing a picture of this van it's ugly as hell!! lol

                        rdgrnr's avatar - walt
                        Way back up in them dadgum hills, son!
                        United States
                        Member #73904
                        April 28, 2009
                        14903 Posts
                        Offline
                        Posted: October 3, 2011, 10:17 pm - IP Logged

                        The Boss thought it would be cool to have a fancy new toy and decided other people should pay for it.

                        Nothing new, happens all the time.

                        I think the $75,000 outfitting of it should include beer taps. They'd sell a lot more tickets that way.

                        Kinda like Vegas when them broads keep bringin me drinks. I tip em good too. I'd do the same for the broads in the Mercedes Van too. I'm a good tipper. Especially when I'm half in the bag. I'm Good Time Charlie, put your money away, I'm buyin', know what I'm sayin?

                        So they should give those beer taps serious consideration.


                                                                     
                                             
                                                                 

                         

                         

                         

                         

                                                                                                                           

                        "The only thing necessary for evil to triumph is for good men to do nothing"

                                                                                                                    --Edmund Burke

                         

                         

                          dr65's avatar - black panther.jpg
                          Pennsylvania
                          United States
                          Member #74096
                          May 2, 2009
                          22939 Posts
                          Online
                          Posted: October 4, 2011, 9:03 am - IP Logged

                          'People do not know how to play the lottery'

                                                 What?

                          They could have shown them how to play the lottery with a horse and buggy.

                          I guess pop up tents and trailers are too hillbilly-ish?

                          Sorry rdgrnr. Big Smile

                          Personally I don't see anything wrong with 'backward', Roll Eyes get the job done basics that some people seem to think isn't good enough.

                          It's just another tool to entice people. Gotta keep reminding the people of where they want to be in life especially if they don't even know it yet.

                            sully16's avatar - sharan
                            Ringleader
                            Michigan
                            United States
                            Member #81740
                            October 28, 2009
                            40513 Posts
                            Offline
                            Posted: October 4, 2011, 9:08 am - IP Logged

                            For 75 thousand, they should have hired me, I know a few things about lottery.

                            I'll get the folks to play !Dance

                            Did you exchange a walk on part in the war ?

                            For a lead role in a cage?

                             

                                                                        From Pink Floyd's " Wish you were here"