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New Arkansas jackpot game boosting lottery revenue after drop

Arkansas LotteryArkansas Lottery: New Arkansas jackpot game boosting lottery revenue after drop
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New raffle game coming in September

Last year, the Arkansas Scholarship Lottery surpassed $1 billion in total ticket sales since it began in 2009.

In its fiscal year ending June 30, 2012, the lottery had revenue of $473 million, up from $465 million in 2011.

But things aren't looking so hot for 2013: From July 1 through April 30, the lottery has had revenue of $365 million, net income of $74 million and had transferred $71 million to the Arkansas Department of Higher Education. Compare that to April 2012, when revenue was $402 million, income was $82 million and transfers to ADHE were $80 million. In light of that, the Arkansas Lottery Commission reduced its total anticipated scholarship contributions by $9 million to $89.5 million.

"I think what we saw was early on in the fiscal year, in July, August, September and October, we kind of had a perfect storm," said Bishop Woosley, director of the lottery commission. It's normal, he said, for a lottery to see sales drop after a few years, but Arkansas' program operated differently in its genesis than most lottery programs.

"The typical arc, as best as I can tell, is about two years," Woosley said. "And how most lotteries prolong that arc is by releasing games a little bit slower. They might release the first $5 game six months in, the first $10 game a year in and the first $20 game two to three years in. The former administration here released all of those types of games in the first two years."

Woosley said the lottery introduced its Affinity Club — a program that offers perks and extra games to members — to potentially sustain that "honeymoon" arc, and it did, for a while. Now, the arc is ending, and it's ending earlier than expected.

The lottery has some new programs to make up for the shortfall, Woosley added. "We went back in and did some tinkering," he said.

A new instant ticket game has been added, he said, and a raffle game will be added in September.

"We added the Natural State Jackpot last August, and that has been a very good addition to our games' library," Woosley said. "The folks in the state seemed to really like that game. It was a boost for us and helps us where we're falling short on other issues and areas. Overall, we're doing pretty well."

Woosley said sales for May look like they would be greater than May 2012.

"There are some positive signs that we're getting back to where it was," he said.

News story photo(Click to display in gallery)

Arkansas Business

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6 comments. Last comment 3 years ago by jamella724.
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maringoman's avatar - images q=tbn:ANd9GcTbRxpKQmOfcCoUqF2FyqIOAwDo7rg9G-lfJLAALPGWJWwiz19eRw
Massachusetts
United States
Member #37433
April 14, 2006
2747 Posts
Offline
Posted: June 3, 2013, 4:08 pm - IP Logged

The only way to stimulate revenues is to motivate many players to play or motivate a few players to play harder. If there are only a few winners far apart then only a few people will be motivated to play. MA lottery creates a millionaire almost every week. The lottery revenues were $4.74b for 2011 alone. Arkansas Lottery should borrow a leaf from Massachusetts Lottery.

http://www.boston.com/metrodesk/2012/07/24/mass-lottery-hits-sales-record-also-logs-record-profits-nearly/gTXeN4LtOoCd7sZUC36WoK/story.html

That money's gone fo ever

    helpmewin's avatar - dandy
    u$a
    United States
    Member #106665
    February 22, 2011
    19817 Posts
    Offline
    Posted: June 3, 2013, 9:34 pm - IP Logged

    Thumbs Up

      rdgrnr's avatar - walt
      Way back up in them dadgum hills, son!
      United States
      Member #73904
      April 28, 2009
      14903 Posts
      Offline
      Posted: June 3, 2013, 10:45 pm - IP Logged

      New raffle game coming in September

      Last year, the Arkansas Scholarship Lottery surpassed $1 billion in total ticket sales since it began in 2009.

      In its fiscal year ending June 30, 2012, the lottery had revenue of $473 million, up from $465 million in 2011.

      But things aren't looking so hot for 2013: From July 1 through April 30, the lottery has had revenue of $365 million, net income of $74 million and had transferred $71 million to the Arkansas Department of Higher Education. Compare that to April 2012, when revenue was $402 million, income was $82 million and transfers to ADHE were $80 million. In light of that, the Arkansas Lottery Commission reduced its total anticipated scholarship contributions by $9 million to $89.5 million.

      "I think what we saw was early on in the fiscal year, in July, August, September and October, we kind of had a perfect storm," said Bishop Woosley, director of the lottery commission. It's normal, he said, for a lottery to see sales drop after a few years, but Arkansas' program operated differently in its genesis than most lottery programs.

      "The typical arc, as best as I can tell, is about two years," Woosley said. "And how most lotteries prolong that arc is by releasing games a little bit slower. They might release the first $5 game six months in, the first $10 game a year in and the first $20 game two to three years in. The former administration here released all of those types of games in the first two years."

      Woosley said the lottery introduced its Affinity Club — a program that offers perks and extra games to members — to potentially sustain that "honeymoon" arc, and it did, for a while. Now, the arc is ending, and it's ending earlier than expected.

      The lottery has some new programs to make up for the shortfall, Woosley added. "We went back in and did some tinkering," he said.

      A new instant ticket game has been added, he said, and a raffle game will be added in September.

      "We added the Natural State Jackpot last August, and that has been a very good addition to our games' library," Woosley said. "The folks in the state seemed to really like that game. It was a boost for us and helps us where we're falling short on other issues and areas. Overall, we're doing pretty well."

      Woosley said sales for May look like they would be greater than May 2012.

      "There are some positive signs that we're getting back to where it was," he said.

      News story photo(Click to display in gallery)

      Caption:

      Press Conference attendees were taken aback when Director Woosley suddenly started playing the Air Piano and singing Queen's Bohemian Rhapsody.

        dallascowboyfan's avatar - tiana the-princess-and-the-frog.jpg
        Oklahoma
        United States
        Member #82391
        November 12, 2009
        6290 Posts
        Offline
        Posted: June 10, 2013, 5:18 pm - IP Logged

        I wish Oklahoma had a raffle.Bang Head

        I Love Pink & Green 1908

          rdgrnr's avatar - walt
          Way back up in them dadgum hills, son!
          United States
          Member #73904
          April 28, 2009
          14903 Posts
          Offline
          Posted: June 10, 2013, 6:55 pm - IP Logged

          New raffle game coming in September

          Last year, the Arkansas Scholarship Lottery surpassed $1 billion in total ticket sales since it began in 2009.

          In its fiscal year ending June 30, 2012, the lottery had revenue of $473 million, up from $465 million in 2011.

          But things aren't looking so hot for 2013: From July 1 through April 30, the lottery has had revenue of $365 million, net income of $74 million and had transferred $71 million to the Arkansas Department of Higher Education. Compare that to April 2012, when revenue was $402 million, income was $82 million and transfers to ADHE were $80 million. In light of that, the Arkansas Lottery Commission reduced its total anticipated scholarship contributions by $9 million to $89.5 million.

          "I think what we saw was early on in the fiscal year, in July, August, September and October, we kind of had a perfect storm," said Bishop Woosley, director of the lottery commission. It's normal, he said, for a lottery to see sales drop after a few years, but Arkansas' program operated differently in its genesis than most lottery programs.

          "The typical arc, as best as I can tell, is about two years," Woosley said. "And how most lotteries prolong that arc is by releasing games a little bit slower. They might release the first $5 game six months in, the first $10 game a year in and the first $20 game two to three years in. The former administration here released all of those types of games in the first two years."

          Woosley said the lottery introduced its Affinity Club — a program that offers perks and extra games to members — to potentially sustain that "honeymoon" arc, and it did, for a while. Now, the arc is ending, and it's ending earlier than expected.

          The lottery has some new programs to make up for the shortfall, Woosley added. "We went back in and did some tinkering," he said.

          A new instant ticket game has been added, he said, and a raffle game will be added in September.

          "We added the Natural State Jackpot last August, and that has been a very good addition to our games' library," Woosley said. "The folks in the state seemed to really like that game. It was a boost for us and helps us where we're falling short on other issues and areas. Overall, we're doing pretty well."

          Woosley said sales for May look like they would be greater than May 2012.

          "There are some positive signs that we're getting back to where it was," he said.

          News story photo(Click to display in gallery)

          Caption:

          "If we all concentrate, I can make this microphone levitate. I've done it before, no kiddin'."


                                                       
                               
                                                   

           

           

           

           

                                                                                                             

          "The only thing necessary for evil to triumph is for good men to do nothing"

                                                                                                      --Edmund Burke

           

           

            Avatar
            Texas
            United States
            Member #132455
            September 4, 2012
            483 Posts
            Offline
            Posted: June 23, 2013, 1:34 am - IP Logged

            I'm pretty sure they can think a lot of ways to further boost their sales. Advertisement and other game options will definitely attract players to purchase  lottery tickets.  Hopefully they can sustain their contributions to finance the scholarships of the children.