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New Mexico Lottery testing lottery ticket ads

New Mexico LotteryNew Mexico Lottery: New Mexico Lottery testing lottery ticket ads
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ALBUQUERQUE — If you've ever played the lottery, you know how important that little piece of paper can be. It's why the New Mexico Lottery is putting a little something extra on their lottery tickets: Advertisements.

Representatives with the New Mexico Lottery say they launched a pilot program to see how they fare when it comes to offering ad space on game tickets.

"We want to understand how our systems perform, how our employees perform and then how successful those advertisements might be for the companies that are actually placing messages on our tickets," says New Mexico Lottery Representative Linda Hamlin.

Hamlin says lotto ticket advertising seems like an obvious option because those who play the lottery look at their tickets over and over again. For advertisers, she says that means more eyeballs on their product, or service, multiple times over.

Lottery reps say they've already signed up one advertiser and plan to work with two or three more as part of the pilot. They say if the pilot's deemed a success, the program could mean more money for lottery scholarships.

Our goal is to maximize revenues for education so if we can take that little extra white space on a lottery ticket and place an advertiser's message for a fee then we'll be able to return that revenue to the scholarship program and help more students go to college," explains Hamlin.

Lottery reps say they've already signed up one advertiser and plan to work with two or three more as part of the pilot. The first group that's using space on those lotto tickets is offering a discount to an upcoming event that gets national attention. It's the Gildan New Mexico Bowl, New Mexico's only college bowl game.

Through Dec. 12, the bowl will plug a $10 discount on the purchase of one seat for the game, set for Dec. 20 at University Stadium.

The Gildan Bowl has tried for years to capture a large audience. Last year, numbers were up from 2012, but organizers were still 1,000 fans shy of their target. They hope this new ad will bring that number up.

You can find the discount code on lottery tickets. From there, players can use the code on purchases made over the phone or online.

The Gildan Bowl ad will be printed on Powerball, Mega Millions, Hot Lotto, Roadrunner Cash and Pick Three Tickets.

Reps with the Gildan Bowl say they're excited to be part of the pilot. They say lots of football fans also play the lottery, so it's a logical move to advertise the game on lotto tickets.

The New Mexico Lottery agrees.

"We think a lottery ticket is a great place to do some sort of advertising whether it's just wishing people happy graduation at the college graduation session or offering them a discount coupon for purchase in a store," Hamlin says.

At last check, they had sold more than 900,000 tickets.

You only have a few more days to get your hands on a lotto ticket with the Gildan Bowl discount. They will be discontinued Dec. 12.

KRQE

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8 comments. Last comment 2 years ago by THRIFTY.
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noise-gate's avatar - images q=tbn:ANd9GcR91HDs4UJhjxO7cmeMQWZ5lB_FOcMLOGicau4V74R45tDgPWrr
Bay Area - California
United States
Member #136477
December 12, 2012
4106 Posts
Offline
Posted: December 9, 2014, 12:32 pm - IP Logged

...Well Linda l hate to break it to you but if that is not a winning ticket, it gets tossed. The only thing 99.9% of people are looking at are "their numbers".It's that simple. 

But then again, l could be wrong. Perhaps there are some who love looking at those ads.

People who say it cannot be done should not interrupt those who are doing it- George Bernard Shaw.

    Avatar

    United States
    Member #160355
    October 25, 2014
    101 Posts
    Offline
    Posted: December 9, 2014, 10:42 pm - IP Logged

    ...Well Linda l hate to break it to you but if that is not a winning ticket, it gets tossed. The only thing 99.9% of people are looking at are "their numbers".It's that simple. 

    But then again, l could be wrong. Perhaps there are some who love looking at those ads.

    True, but while glancing at ur numbers to see if you won there is a coca cola logo subliminally in the corner

    that you don't even take notice on. Few hours later you are craving a coke and don't know why. 

    Advertisers know what they are doing. It's all a game.

      Coin Toss's avatar - shape barbed.jpg
      Zeta Reticuli Star System
      United States
      Member #30470
      January 17, 2006
      10348 Posts
      Offline
      Posted: December 10, 2014, 2:22 am - IP Logged

      Lovely, now NM lottery tickets will look like NASCAR driver's jackets and cars.

      Bad idea.

      Bang Head

      Those who run the lotteries love it when players look for consistency in something that's designed not to have any.

      Lep

      There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

        Avatar
        New Member
        Richmond Texas
        United States
        Member #81193
        October 13, 2009
        14 Posts
        Offline
        Posted: December 10, 2014, 10:46 am - IP Logged

        oh boy! can we have one thing that don't have a <snip>ing AD on it?

        "More money for education" It should be more money for the players who eyeballs going to be assaulted  with the <snip> thing. If Texas mimmick this I am through playing the lottery.

        This post has been automatically changed by the Lottery Post computer system to remove inappropriate content and/or spam.

          RJOh's avatar - chipmunk
          mid-Ohio
          United States
          Member #9
          March 24, 2001
          19825 Posts
          Offline
          Posted: December 10, 2014, 11:06 am - IP Logged

          Lovely, now NM lottery tickets will look like NASCAR driver's jackets and cars.

          Bad idea.

          Bang Head

          First they have find some dummies who would pay such ads.

           * you don't need to buy more tickets, just buy a winning ticket * 
             
                       Evil Looking       

            cbr$'s avatar - maren
            Cordova,Al.
            United States
            Member #104482
            January 15, 2011
            4889 Posts
            Offline
            Posted: December 10, 2014, 12:01 pm - IP Logged

            If you've ever played the lottery, you know how important that little piece of paper can be. It's why the New Mexico Lottery is putting a little something extra on their lottery tickets: Advertisements.

            Representatives with the New Mexico Lottery say they launched a pilot program to see how they fare when it comes to offering ad space on game tickets.

            "We want to understand how our systems perform, how our employees perform and then how successful those advertisements might be for the companies that are actually placing messages on our tickets," says New Mexico Lottery Representative Linda Hamlin.

            Hamlin says lotto ticket advertising seems like an obvious option because those who play the lottery look at their tickets over and over again. For advertisers, she says that means more eyeballs on their product, or service, multiple times over.

            Lottery reps say they've already signed up one advertiser and plan to work with two or three more as part of the pilot. They say if the pilot's deemed a success, the program could mean more money for lottery scholarships.

            Our goal is to maximize revenues for education so if we can take that little extra white space on a lottery ticket and place an advertiser's message for a fee then we'll be able to return that revenue to the scholarship program and help more students go to college," explains Hamlin.

            Lottery reps say they've already signed up one advertiser and plan to work with two or three more as part of the pilot. The first group that's using space on those lotto tickets is offering a discount to an upcoming event that gets national attention. It's the Gildan New Mexico Bowl, New Mexico's only college bowl game.

            Through Dec. 12, the bowl will plug a $10 discount on the purchase of one seat for the game, set for Dec. 20 at University Stadium.

            The Gildan Bowl has tried for years to capture a large audience. Last year, numbers were up from 2012, but organizers were still 1,000 fans shy of their target. They hope this new ad will bring that number up.

            You can find the discount code on lottery tickets. From there, players can use the code on purchases made over the phone or online.

            The Gildan Bowl ad will be printed on Powerball, Mega Millions, Hot Lotto, Roadrunner Cash and Pick Three Tickets.

            Reps with the Gildan Bowl say they're excited to be part of the pilot. They say lots of football fans also play the lottery, so it's a logical move to advertise the game on lotto tickets.

            The New Mexico Lottery agrees.

            "We think a lottery ticket is a great place to do some sort of advertising whether it's just wishing people happy graduation at the college graduation session or offering them a discount coupon for purchase in a store," Hamlin says.

            At last check, they had sold more than 900,000 tickets.

            You only have a few more days to get your hands on a lotto ticket with the Gildan Bowl discount. They will be discontinued Dec. 12.

            New concept. It sound good. Now I'm wandering if they are planning to give a report twice a year on the total used toward this education project each year. A complete broke down. All the money should be used for education purpose only.

              Avatar

              United States
              Member #160355
              October 25, 2014
              101 Posts
              Offline
              Posted: December 10, 2014, 12:27 pm - IP Logged

              New concept. It sound good. Now I'm wandering if they are planning to give a report twice a year on the total used toward this education project each year. A complete broke down. All the money should be used for education purpose only.

              Why?? You honestly think "throwing" more and more money on education works? 

              The biggest problem with our public education system is that it forces people who aspire to

              learn to co-exist with people who aspire to be criminals.

                Avatar
                NEW YORK
                United States
                Member #90535
                April 29, 2010
                11978 Posts
                Offline
                Posted: December 12, 2014, 11:52 am - IP Logged

                Who wants to see advertisements on their lottery tickets? How about offering games with bigger jackpots and better payouts to lottery players?

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                PLAY THE LOTTERY SOMEDAY-IT IS OKAY TO DREAM!