7-Eleven Inc. is putting lottery tickets at its customers' fingertips.
The Dallas, Texas, convenience store chain has added lottery ticket sales to services available at its Vcom electronic commerce kiosks in 1,000 stores in 14 states and the District of Columbia.
The kiosks are available in at least 49 metro Orlando locations and offer 24-hour ATM, financial and other services.
7-Eleven sees the online lottery sales as enhancing customer service and increasing the company's share of the U.S. lottery business, worth $36 billion annually.
"For our lottery-playing customers, buying lottery tickets through Vcom is a new way to play and pay and can shorten check-out lines," says Brady Giddens, 7-Eleven's director for Vcom products and services, in a written statement.
7-Eleven is partnering with lottery-transaction processor GTECH to provide the online lottery sales. GTECH contracts with 25 U.S. lotteries.