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Ireland Lottery advertising claims under scrutiny
The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community.
The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee.
The television ad in question featured a shopkeeper and a customer.
When the customer placed her lot
Jan 24, 2024, 10:51 am - Lottery News
New UK Lottery operator Allwyn sets sights on Irish National Lottery
Allwyn Entertainment plans to bid for majority stake in Ireland Lottery
By Kate Northrop
Allwyn Entertainment, the new operator of the UK National Lottery, is planning to place a bid for a majority stake in the Irish National Lottery and expand its hold as Europe's largest lottery group.
Now the biggest lottery operator in Europe, Allwyn is setting its sights on the Ireland National Lottery and is expected to enter the race to buy a majority stake.
In March, Allwyn completed its
May 3, 2023, 10:49 am - Lottery News
Ireland National Lottery spent majority of unclaimed prize money on advertising
Lottery CEO defends use of unclaimed winnings for marketing as best way to promote good causes
By Kate Northrop
The Ireland National Lottery is defending itself against criticism for spending nearly the entire amount of unclaimed prize money on advertising.
Premier Lotteries Ireland (PLI), the operator of the Ireland National Lottery, is dismissing claims that it did something wrong when it allocated an overwhelming majority of unclaimed winnings to marketing.
The Public Accounts
Dec 9, 2022, 5:03 pm - Lottery News
Ireland Lottery retailers trying to keep up with jackpot frenzy
Stores are stuffed with hopeful lottery players ahead of the must-win Lotto draw
By Kate Northrop
Ireland National Lottery retailers are experiencing a massive surge of lottery ticket sales in advance of the must-win Lotto draw to be held on Saturday.
On Thursday, the Lottery announced that one or more players are guaranteed to win the record-breaking 19.06 million (US$21.81 million) Lotto jackpot in a will be won event after it rolled seven months without a winner.
Since the a
Jan 14, 2022, 4:13 pm - Lottery News
Ireland National Lottery to hold must-win draw for €19 million jackpot
The seven-month winner drought will finally end Saturday
By Kate Northrop
It's been seven months without a winner in the Ireland National Lottery's Lotto game, and Saturday, the capped 19.06 million (US$21.81 million) jackpot will finally be awarded to one (or more) lucky players.
The National Lottery announced on Thursday that one or more players will win the current record-breaking Lotto jackpot in a guaranteed will be won event to be held this Saturday.
We know that most of
Jan 13, 2022, 2:09 pm - Lottery News
Ireland National Lottery to propose must-win jackpot draws
Debate about forcing a jackpot win heats up as Lotto jackpot continues to roll beyond six months
By Kate Northrop
Executives at Premier Lotteries Ireland, the operator of the Ireland National Lottery, are in talks about enacting regulations that would require a drawing for a capped jackpot to produce a winner after a certain number of rollovers.
After an Irish politician called for an audit of the Lottery's machinations , suggesting that there may be some flaws in the operation of
Dec 15, 2021, 1:19 pm - Lottery News
Over €85 million in unclaimed Ireland Lottery prizes over the past five years
Lotto game currently on six-month winless streak
By Kate Northrop
Over the last five years, Ireland's National Lottery has had over 85 million (US$95.8 million) in unclaimed prizes returned to its wallet.
Whether lottery winners lose their winning ticket, forget to claim their winnings, or were unaware of the win in the first place, those numbers sure do add up.
Each year, from 2016 through 2020, the Lottery saw at least 16.1 million (US$18.1 million) returned back to its bank
Nov 29, 2021, 12:55 pm - Lottery News
£27 million EuroMillions lottery winner found dead at home
Millionaire with serious illness said that winning the lottery destroyed her life
By Kate Northrop
A lottery winner of a 27 million (US$37.4 million) EuroMillions jackpot was found dead in her bungalow on Thursday.
After winning millions in the Ireland National Lottery in 2013, Margaret Loughrey, then 48, instantly went from being poor, unemployed and struggling to one of the nation's richest individuals. She had just completed her dream home when she was discovered dead this week.
E
Sep 13, 2021, 8:40 am - Lottery News
Irish family claims €12.7 million Lotto jackpot after two months of waiting
Winners explain why they took their time to claim the prize
By Kate Northrop
A close-knit Irish family hit the jackpot in the National Lottery's Lotto draw game in April and wisely did everything they could to prepare for the sudden influx of cash they were about to accept.
The winners, who reside in County Kilkenny in Ireland, finally claimed the Lotto jackpot from the drawing on Wed., Apr. 14, 2021 worth 12,740,043 (US$15.2 million). Since coming forward, they discussed the steps
Jun 26, 2021, 6:09 pm - Lottery News
Irish lawmakers look to crack down on private lotteries
New bill would prevent bookies from piggybacking on National Lottery
By Kate Northrop
Talks of tighter controls in the lottery and gaming industry to prevent bookies and commercial gambling operations from managing their own private lotteries are starting to ramp up in Ireland's Senate.
Irish lawmakers are trying to figure out how to stop bookmakers from piggybacking and profiteering from the National Lottery, similar to how a New Jersey man illegally operated his own private lottery ba
Apr 27, 2021, 7:29 am - Lottery News