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Lawsuit claims NY state is ripping off lottery customersNews Story
A lawsuit claims the New York State Division of Lottery is tricking people into playing its Take Five lottery game by exaggerating the likelihood of winning. The lawsuit, filed in U.S. District Court in Manhattan on Monday, said people were cheated of more than $5 million. It seeks unspecified damages and an order putting a stop to what it portrayed as a rip-off. The plaintiff in the lawsuit was identified as M. McKee, a resident of Richmond County. The lawsuit called her an especial
May 6, 2008, 9:54 am - Lottery News

N.Y. Lottery apologizes for mob adNews Story
The New York state lottery has apologized to Italian-Americans after it aired a series of TV ads that featured Sopranos-esque mob characters. The ads, for a $3 million scratch off game called Ba Da Bling, featured the characters singing about the game in Brooklyn accents to the tune of Duke Ellington's It Don't Mean a Thing (If It Ain't Got That Swing), the New York Post reported Monday. Italian-American groups expressed distaste toward the ad, and one group, the Sons of Italy in Ameri
Feb 4, 2008, 10:51 pm - Lottery News

W. Va. video lottery parlors warned to limit adsNews Story
Demand made despite favorable Federal District Court ruling West Virginia video lottery parlors could lose all but one of their machines if they exploit last week's federal ruling that removes limits on the words they can use in advertising, a group representing machine leasing businesses warns. The West Virginia Amusement Limited Video Lottery Association has asked parlor owners, which it also represents, to adhere voluntarily to the ad rules that U.S. District Judge Joseph R. Goodwin d
Oct 4, 2007, 5:45 pm - Lottery News

New Iowa Lottery ad has gambling foes fumingNews Story
Ties between collegiate sports and gambling are typically forbidden. So when a new Iowa Lottery commercial featuring the Iowa Fight Song and the Tigerhawk logo began airing Jan. 12, it should have come as no surprise that it caused some heads to turn. Iowa Athletics Director Gary Barta said the Lottery did nothing wrong when it used the logos and fight song in the commercial because his office had approved the use. He added, however, that his opinion recently had changed. If I had it
Jan 19, 2007, 11:09 am - Lottery News

Maryland Lottery raffle game sells fewer tickets than hopedNews Story
Countdown to Millions, Maryland's raffle-like lottery, didn't sell as many tickets as lottery officials had hoped, and the drawing was delayed one day to sell more. At $20 apiece, they were the most expensive tickets ever. The Maryland Lottery held its drawing Monday night for Countdown to Millions new game featuring the Maryland Lottery's best odds ever at winning $1 million. The lottery sold about 325,000 tickets, short of the lottery's 420,000-ticket goal, said lottery spokeswoman Carol
Jan 2, 2007, 2:36 pm - Lottery News

Mass. Lottery bets it can draw richer playersNews Story
It's not your average Joe Lunchbucket's state lottery anymore. The Massachusetts State Lottery is spending millions on an upscale advertising campaign aimed at reeling in upper-income folks with dreams of having even more money. Emblematic of this new, and some might say curious approach, is the Lottery's sponsorship deal with public radio station WBUR, a National Public Radio affiliate. You won't hear the latest scratch tickets hawked. But the Lottery gets a very powerful, soft sell
Dec 20, 2006, 4:09 pm - Lottery News

Spain goes bullistic as big, fat lottery faces bald truthNews Story
The Bald One has left the Fat One. Now everyone's talking. For the past eight years, Spaniards have been cajoled into buying lottery tickets in El Gordo (the Fat One) the world's richest annual lottery draw by advertisements featuring El Calvo (the Bald One), a silent, mysterious figure showering good fortune at random upon Spaniards as a symbol of the Fat One's beneficence. But the Bald One, it seems, became too famous for his own good. Despite being one of the best-known faces on
Dec 20, 2006, 12:36 pm - Lottery News

Md. Lottery scrambles to hire new ad agencyNews Story
The Maryland Lottery can't air television commercials or buy other advertising for at least the next three weeks because the company that produced and purchased marketing spots for the state's games of chance went out of business. The Baltimore advertising firm Eisner Communications unexpectedly closed Friday, saying it had run out of money, leaving a number of large clients in the lurch. The National Aquarium in Baltimore, Provident Bank and Florida-based Spirit Airlines also are left lookin
Nov 14, 2006, 11:42 am - Lottery News

Arizona Lottery to begin new branding campaignNews Story
Tim Burton-like Technique Breathes 'Life' into Lottery Tickets, Coins and Other Objects, Captures Consumer Experience Riester Robb, the full-service advertising and public relations firm for the Arizona Lottery, will dramatically change the way consumers look at their Scratchers tickets and other familiar objects. A new stop-action animation television campaign transforms unexpected items into characters engaged in surprising behavior and captures the suspense of playing Scratchers. St
Apr 25, 2006, 9:18 am - Lottery News

N.C. Lottery sales on targetNews Story
The lucky number is $3.3 million. That's how much the North Carolina lottery needs to generate per day to hit the target $420 million sought annually to help pay for education projects around the state, said Alice Garland, deputy director of the N.C. Education Lottery. How's it doing so far? Well, through Thursday, the first 22 days of the scratch-off games, the lottery had brought in $80 million, or about $3.6 million per day. While that comes in at about $300,000 per day more than
Apr 23, 2006, 8:56 am - Lottery News