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Tennessee lotto ads hit MondayNews Story
Tennesseans will get their first taste of lottery advertising as the state lottery begins its push Monday, airing two television commercials raising awareness that the games will be up in mere days.Tennessee Education Lottery Corporation (TEL) spokesperson Kym Gerlock said Thursday details werent available but that two spots 10- and 30-second teasers would air Monday.Roughly 40 members of the TEL sales team are currently covering the state providing retailers with posters and other materials des
Jan 9, 2004, 5:32 am - Lottery News

Trying to Sell California's LotteryNews Story
The lyric California, here we come, right back where we started from is part of:a) A song heard by millions of viewers when the series The O.C. appears on Fox Broadcasting.b) A song that perfectly captures the bizarre circumstances of what may well be the strangest advertising account review ever to take place in the West.c) Both of the above.(The answer is, of course, c, and those who chose it must read daily newspapers enough to recognize a column-opening gambit when they see one.)The re
Dec 12, 2003, 5:27 am - Lottery News

California Lottery Kicks Off ReviewNews Story
The California Lottery today posted to its Web site a request for proposal for its four-year, $100 million general market advertising account.The 95-page document, which comes after the lottery issued a draft RFP and solicited feedback from agencies, was accompanied by a letter from lottery CEO Anthony Molica. In the letter, Molica said the final RFP was constructed with the spirit of showing the advertising community that the California Lottery listened to their concerns and welcomes them to p
Nov 18, 2003, 5:05 am - Lottery News

Mass. Lottery advertising will focus on jackpots, not scratch ticketsNews Story
Sometime before the end of the year, television viewers will be treated to their first glimpse of advertising for the Massachusetts Lottery in nearly a decade.The new $5 million advertising campaign will focus on encouraging casual players to plunk down money for jackpot games like Megabucks and Mega Millions, while steering clear of plugging games like scratch tickets and Keno, according to state Treasurer Tim Cahill.Cahill said he wants to boost Lottery revenues among higher income and casual
Oct 3, 2003, 2:46 pm - Lottery News