"The Illinois lottery put an ad on a billboard above a poor Chicago neighborhood with the slogan, "This could be your way out." What they did not say is that the odds of winning the lottery can be as much as 20 million to one, ridiculously higher than the casino slot machine odds of 20 to one."
Who is Tina Gianoulis, what is her expertise about lotteries, and where is she getting her information?
According to the North American Association of State and Provincial Lotteries, Duane V. Burke, CEO & Chairman Public Gaming Research Institute, Inc, thoroughly debunked this myth when he testified before the Public Sector Gaming Study Commission on August 20, 1999. In his "Top Ten Myths about Lottery (and Why They Are Not True)", he stated in reference to Myth #5: That billboard thing in Illinois:
"This myth, like most urban legends, is perpetrated for its sensationalism and does not reflect factual accuracy about the lottery industry.
We who support the state lottery industry take every opportunity possible to correct the bad press lottery has received due to erroneous reporting about billboards placed in Illinois in 1986. Opponents charged the Illinois Lottery with targeting advertising specifically to a poor neighborhood with a billboard picturing a lottery ticket and the wording "Your ticket out of here."
In reality, the billboard read "How to get from Washington Street to Easy Street" and was only one of hundreds placed in various locations (in a variety of income level neighborhoods) with the street name changed for each. The Washington Street location was on the main access road to Chicago Stadium and was chosen simply to reach an entertainment-seeking audience."
http://www.naspl.org/burke899.html
Ms Gianoulis' version makes a sensational story, but it's not quite true.
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