N.C. lottery director says lower payouts could hurt sales

Mar 9, 2006, 7:18 am (30 comments)

North Carolina Lottery

The law requiring the North Carolina lottery to return at least 35 percent of all ticket sales to state education programs could inhibit sales and ultimately cost the state money, according to the lottery's executive director and other experts.

To meet the requirement, North Carolina will pay out less to winners than neighboring states offer. Tom Shaheen, director of the state lottery and a past president of the North American lottery trade association, said that could mean fewer tickets are sold. Dedicating more money to prizes encourages more people to buy tickets and leads to more money for the state, experts say.

"I wouldn't say it's scientifically an absolute, but I believe it personally from my experience in the lottery," Shaheen said.

South Carolina's lottery director, Ernie Passailaigue, said he likes that his state doesn't dictate how much the lottery must give to education programs.

"Politicians don't understand this," said Passailaigue, a former state senator. "But the players understand this very much. If they buy the games and do not have very pleasant experiences - either through the dollars won or the repetitiveness of the wins - they are either not going to play or else go somewhere where they have a better chance."

South Carolina will pay out 61 percent of its sales revenue in prizes this year, he said. Virginia and Georgia are paying about 58 percent and Tennessee paid about 54 percent last year.

North Carolina's first batch of scratch-off lottery tickets will offer about $79.5 million in prizes. That's at least $10 million less than what Virginia and Georgia would pay and at least $14 million less than what winners would get in South Carolina.

Several states have seen success by increasing their payout percentages, while Texas saw a steady decline in business when it reduced its payouts from 60 percent of sales to 50 percent in 1997. Lawmakers reversed their decision two years later.

California, Ohio, Colorado, Connecticut, Washington and other states saw significant increases in sales and profits after increasing the percentages paid in prizes in recent years.

"What they understand is that it's a volume business and that more sales is the way to bring in more actual dollars," Shaheen said. "We like to say that you don't pay for scholarships with a percentage. You pay for them with real dollars."

State Sen. Tony Rand, D-Cumberland, said he doesn't recall how the 35 percent requirement made its way into law, but says he wouldn't object to a revision if it would mean more money for schools.

"If there's a better way to skin the cat," he said, "then the cat better look out."

AP

Comments

DoubleDown

Why am I not surprised ?

qutgnt

Ive been saying this all along. Higher paybacks means more net income as more people will play. But states love to be stingy. And since you get taxed on winnings, more people will win so you will sort of get that increased payback money a bit back anywhere through the back door. Why would people play lotteries that payback 50% when you can go to the horsetrack and get 80% back or the casino and get 90%+ back?

sario

people will play nc lottery. will they have pick 3

Tenaj's avatarTenaj

State Sen. Tony Rand, D-Cumberland, said he doesn't recall how the 35 percent requirement made its way into law, but says he wouldn't object to a revision if it would mean more money for schools.

A legal way for the grabbers to get their cut.

CASH Only

Ive been saying this all along. Higher paybacks means more net income as more people will play. But states love to be stingy. And since you get taxed on winnings, more people will win so you will sort of get that increased payback money a bit back anywhere through the back door. Why would people play lotteries that payback 50% when you can go to the horsetrack and get 80% back or the casino and get 90%+ back?

NY Rotto pays back only 38%-40%. Let's hope NC doesn't get THAT stingy.

anniep2

Good grief! We have some of the highest gas prices in the nation, now good ole NC is dipping in to our lottery profits. How embarrasing! Guess those Virginia trips are still a go.

pamelab

anniep, what is wrong with our home state?? Its like a bunch of ignorant people fumbling and putting together something horrible. NC have fumbled this ball so much, its embarassing!

Tenaj's avatarTenaj

SmashWent to SC today and they have signs on the registers announcing that there will be lower pay outs in NC.

 

Chewie

What Rocket Scientist figured out lower payouts will result in lower sales?  Can I get a copy of that brilliantly analyzed document? 

Tenaj's avatarTenaj

What Rocket Scientist figured out lower payouts will result in lower sales?  Can I get a copy of that brilliantly analyzed document? 

SmashIt was posted for the benefit of those who had crossed state lines from NC, like I had done.  I chuckled. 

anniep2

Lucky for me I guess, the company I work for makes deliveries in VA & SC. Thank God!  Once a month, 20 bucks goes north and 20 bucks goes south.  I'm still gonna send that 20 bucks up north without fail. What a bunch of idiots! I'm so embarrassed! Folks everywhere were laughing at us being the only state on the east coast without a lottery, now they're going to be laughing again. Y'know, I guess we've done it to ourselves. Someone recently posted we should call out lottery ... "we's gamblin now".......We really should. Unhappy        Bang Head        Patriot

Kidzmom's avatarKidzmom

Va and SC won't lose any money off NC

CASH Only

It will be very interesting to see what the prize return is for pick-3 and pick-4. Doesn't sound like NC will ever pay 60% like some states do.

NCPicks

A lot of you are ignoring the amount of negative publicity that the lottery has had to endure just to get off the ground.Do you think the house would have pass the lottery bill if the payout were over 50%?No way.This lottery has had to fight it's way up hill right from the start.Let's get the games running before  everybody starts crying about payouts.There's no law that says the games can't be tweeked later on.It was the most important thing to get the lottery passed,first.

BevsPicks's avatarBevsPicks

It's a funny thing.  I've been telling folks thAt North Carolina was going to be stingy with their payouts for scratch-offs long before I read this article.  I also told them that South Carolina had one of the best payouts in the country.  Now I have positive proof that this is so.  I live about 5 minutes from the Souch Caroilna border and will continue to play in South Carolina, Pick 3, Pick 4, Powerball, Caroina 5, AND scratch-off tickets!  And yes I DO LIVE IN NORTH CAROINA! After tne newness wears off in North Caroina a lot of people will be back acroos the border just watch!

 

tony95

TN only pays out 54%, I guess that's why I stopped buying scratch-offs.

CASH Only

If NC pays less than 50% straight/48% box (eg $40/$80), it won't surprise me if it uses pari-mutuel payouts to disguise the differences. California, Massachusetts, and New Jersey AFAIK are the only states with pari-mutuel Pick-3/4 payouts.

BevsPicks's avatarBevsPicks

Cash Only, hadn't thought of that one.  You are very right.  I hope they don't do that.  I think this would also be to their disadvantage.

DoubleDown

It's a funny thing.  I've been telling folks thAt North Carolina was going to be stingy with their payouts for scratch-offs long before I read this article.  I also told them that South Carolina had one of the best payouts in the country.  Now I have positive proof that this is so.  I live about 5 minutes from the Souch Caroilna border and will continue to play in South Carolina, Pick 3, Pick 4, Powerball, Caroina 5, AND scratch-off tickets!  And yes I DO LIVE IN NORTH CAROINA! After tne newness wears off in North Caroina a lot of people will be back acroos the border just watch!

 

I travel into both states, but live <20 miles from the exit where I get my SC tickets.

If there appears to be an advantage to buying in SC, I will take it......

BevsPicks's avatarBevsPicks

DoubleDown,

All we can do is wait and see.  One other point.  It seems ant most states begin their new lotteries with Pick 3 and Pick 4, sometimes they will a a Pick 5 game and THEN add a nationwide 6 digit game. Is NC just determined to do things backwards.  It doesn't matter to me that they went through a whole lot to get the lottery.  Like I said before I will remain a South Carolina lottery patron. I used to drive to the border to buy megamillions in Fancy Gap.  I would always take some SC scratch-off tickets with me to give to my friends.  They were amazed at the payouts. Now these people live in VA. 

 

We will see. Ponder...

DoubleDown

Yep... 

There's a good store( sold quite a few big winners ) in Rock Hill.

It's the Petro Express on the same exit with Target, Hilton Garden Inn, Olive Garden, etc...

I got my PB tix there Friday and hit for $30.

 

DD 

BevsPicks's avatarBevsPicks

DD,

Whick Rock Hill exit is that?

 

bev

NCPicks

DoubleDown,

All we can do is wait and see. One other point. It seems ant most states begin their new lotteries with Pick 3 and Pick 4, sometimes they will a a Pick 5 game and THEN add a nationwide 6 digit game. Is NC just determined to do things backwards. It doesn't matter to me that they went through a whole lot to get the lottery. Like I said before I will remain a South Carolina lottery patron. I used to drive to the border to buy megamillions in Fancy Gap. I would always take some SC scratch-off tickets with me to give to my friends. They were amazed at the payouts. Now these people live in VA.

We will see. Ponder...

Because NC is the last state in the region to get the lottery it actually makes sense to start with the only game that would draw people from across the state line.I'm speaking of Powerball.Yes,Virginia is the only border state that doesn't have it,but it should draw more people than a pick 3 or 4 game.After all,the border state have their own versions of those games.So,I think NC is trying to generate the interest from VA when those Powerball jackpots get large.That's my story and I'm ........

Just6ntlc

I'm disappointed that NC is only paying out 35% in sales. I was hoping at least 50 to 55%.

NCPicks

The payouts are 50% by law.Check your sources.

CASH Only

The payouts are 50% by law.Check your sources.

NY Rotto pays back only 38%-40%. Are you sure NC will pay 50%?

Tenaj's avatarTenaj

anniep, what is wrong with our home state?? Its like a bunch of ignorant people fumbling and putting together something horrible. NC have fumbled this ball so much, its embarassing!

SmashIt was more embarrassing and horrible when we didn't have a lottery.  Which one would you like to have? no lottery at all or a bunch of ignorant people fumbling and putting together something horrible to the point of embarrassment?

The scratch off tickets are featured in the local section of the Charlotte Observer today. 

GOOD LUCK! 

 

DoubleDown

DD,

Whick Rock Hill exit is that?

 

bev

Exit 79 ( Dave Lyle Blvd )

 

Going South, exit to the right and the Petro Express is on the right beside Wendys.

BTW, their gas prices are pretty good too.

NCPicks

The payouts are 50% by law.Check your sources.

NY Rotto pays back only 38%-40%. Are you sure NC will pay 50%?

As I said the NC lottery will pay out 50% by law.You are welcome to check NC House bill 1023. As they say on the X-files...the truth is out there.

NCPicks

anniep, what is wrong with our home state?? Its like a bunch of ignorant people fumbling and putting together something horrible. NC have fumbled this ball so much, its embarassing!

SmashIt was more embarrassing and horrible when we didn't have a lottery.  Which one would you like to have? no lottery at all or a bunch of ignorant people fumbling and putting together something horrible to the point of embarrassment?

The scratch off tickets are featured in the local section of the Charlotte Observer today. 

GOOD LUCK! 

 

I agree.Tenaj,you go girl!

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