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Promoting more lottery play

Topic closed. 20 replies. Last post 10 years ago by ayenowitall.

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What can best draw more players and increase lottery sales?

Bigger prizes [ 7 ]  [31.82%]
More total prizes [ 1 ]  [4.55%]
Lower ticket prices [ 0 ]  [0.00%]
Games that are easier to win [ 10 ]  [45.45%]
Lower vigs and taxes on payouts [ 3 ]  [13.64%]
New and innovative games [ 0 ]  [0.00%]
Better advertising by lotteries [ 0 ]  [0.00%]
More ticket sales outlets [ 0 ]  [0.00%]
Better systems and strategies by players [ 0 ]  [0.00%]
Lower gasoline prices [ 1 ]  [4.55%]
Total Valid Votes [ 22 ]  
Discarded Votes [ 1 ]  
ayenowitall's avatar - rod serling4.jpg

United States
Member #4416
April 22, 2004
1075 Posts
Offline
Posted: July 23, 2006, 3:48 pm - IP Logged

With all of the wagering opportunities we have, I wonder if the potential for lotteries has been pretty much maxed out. Is there any way that state lotteries can significantly increase their handle?

As a jackpot player, I'd like to see more players in order to help the pots grow to higher levels at a faster pace. I'd also like to see other lottery games have more participation in order to help diminish the need to increase other state taxes.

What measures would help to increase lottery sales and participation by new players? 

  1. Bigger prizes
  2. More total payouts
  3. Lower ticket prices
  4. Games that are easier to win
  5. Lower vigs and taxes on payouts
  6. New and innovative games
  7. Better advertising by lotteries
  8. More ticket sales outlets
  9. Better systems and strategies by players
  10. Lower gasoline prices
  11. Senior citizen discounts

 Are there other ways that you think this could be accomplished?

aye' 

    Coin Toss's avatar - shape barbed.jpg
    Zeta Reticuli Star System
    United States
    Member #30470
    January 17, 2006
    10348 Posts
    Offline
    Posted: July 23, 2006, 8:13 pm - IP Logged

     4. Games that are easier to win.

    Bingo. That would be my #1 from your list.  There was a thread before about making a lottery game "wider", i.e., more winners, and not just at the chump change prize levels, either. 

     As for advertising, I don't think lotteries need to advertise anymore.  In fact, going back to the above, more winners would be the best "advertising" they could do.

    But instead, most of them go the other way - a la PB and MM, and expand matrixes and make it harder to hit. It's a paradox, because the harder to hit games make bigger jackpots that get more media attention, and on it goes......

    In any form of gambling, the losers pay the winners and the house keeps the "vig"..... I think, truth be known, the various lotteries work on how to generate more play without spedning more money.

    Those who run the lotteries love it when players look for consistency in something that's designed not to have any.

    Lep

    There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

      RJOh's avatar - chipmunk
      mid-Ohio
      United States
      Member #9
      March 24, 2001
      19825 Posts
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      Posted: July 23, 2006, 9:26 pm - IP Logged

      Lotteries are not only designed to be self supporting, but to make money and be profitable for the states which is why they don't have:

      1. bigger prizes = both prizes and profits come from sales, bigger prizes mean less profit.
      2. more total payouts - if everything went to payouts why have lotteries to raise money?
      3  lower ticket prices - where else should the money come from if not from the ticket prices?
      4. games that are easier to win - more winners mean less money for the top winners.
      5  lower taxes on payouts - lotteries are taxes, no need for taxes means no need for lotteries.

      State lotteries are about making money, not giving it away same as any other gambling operation.  If they didn't offer prizes/odds that were attractive, they would go out of business.

       * you don't need to buy more tickets, just buy a winning ticket * 
         
                   Evil Looking       

        Avatar
        Morrison, IL
        United States
        Member #4657
        May 13, 2004
        1884 Posts
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        Posted: July 23, 2006, 9:56 pm - IP Logged

        lol Yeah, I remember in winter 2005 when Powerball kept getting hit before making it to even $50 million, the states cried uncle and thus jumped the gun on upping the matrix to 5/55 + 1/42 (although that matrix seems appropriate now with North Carolina in the game).

        ---

          ayenowitall's avatar - rod serling4.jpg

          United States
          Member #4416
          April 22, 2004
          1075 Posts
          Offline
          Posted: July 23, 2006, 10:22 pm - IP Logged

          I apologize for not having the poll choices available for voting as it's usually done in poll threads. I couldn't get the poll choices to load properly when I posted, so I just included them in the message text. In retrospect, I think my firewall settings were just a little too tight. Sorry for the inconvenience. Thanks for your thoughts.

          aye'

            Avatar
            New Mexico
            United States
            Member #12305
            March 10, 2005
            2984 Posts
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            Posted: July 24, 2006, 1:08 am - IP Logged

            Nice poll though, aye.

            My thought is that more lower tier prizes would help, offset any way they can, or need to in other avenues.  More people taking home prizes and talking about it probably would do more than anything else.

            Jack

            Absorb the good, ignore the bad, weigh the ugly.

            It's about number behavior.

            Egos don't count.

             

            Dedicated to the memory of Big Loooser

             

              Avatar

              United States
              Member #1826
              July 11, 2003
              2645 Posts
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              Posted: July 24, 2006, 1:52 am - IP Logged

              Bigger prizes:

              Everybody likes bigger prizes.

              More total payouts:

              The higher the prize payout percentage, the better deal it is.

              Lower ticket prices:

              That's always nice, but remember, lower prices mean lower prizes.

              Games that are easier to win:

              Absolutely.

              Lower vigs and taxes on payouts:

              I have no idea what a "vig" is. But taxes are really out of lottery's control.

              New and innovative games:

              We've been seeing a lot of them lately, but we could always use more.

              Better advertising by lotteries:

              That's the obvious choice. The more awareness you create, the more you sell.

              More ticket sales outlets:

              No wait, that's the obvious choice. More availability means more sales.

              Better systems and strategies by players:

              That would only decrease revenue. Same sales, more winners, less money in the coffers.

              Lower gasoline prices:

              Way out of the lottery's control.

              Senior citizen discounts:

              Horrible idea. That gives old folks an unfair advantage, and they already do most of the winning.

              (insert signature here)

                ayenowitall's avatar - rod serling4.jpg

                United States
                Member #4416
                April 22, 2004
                1075 Posts
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                Posted: July 24, 2006, 4:19 am - IP Logged

                Just a couple of points of clarification....

                My wording was a little careless with #2. I actually meant to say "More total prizes"; i.e., more ways to win.

                Also, I didn't mean to suggest that these were all measures that the state lotteries could implement. These are simply conditions that might induce more play by more people.

                aye'

                  Todd's avatar - Cylon 2.gif
                  Chief Bottle Washer
                  New Jersey
                  United States
                  Member #1
                  May 31, 2000
                  23261 Posts
                  Online
                  Posted: July 24, 2006, 8:26 am - IP Logged

                  Polls are working now.

                   

                  Check the State Lottery Report Card
                  What grade did your lottery earn?

                   

                  Sign the Petition for True Lottery Drawings
                  Help eliminate computerized drawings!

                    Raven62's avatar - binary
                    New Jersey
                    United States
                    Member #17843
                    June 28, 2005
                    49699 Posts
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                    Posted: July 24, 2006, 8:56 am - IP Logged

                    Nice poll though, aye.

                    My thought is that more lower tier prizes would help, offset any way they can, or need to in other avenues.  More people taking home prizes and talking about it probably would do more than anything else.

                    Jack

                    I Agree!

                    Higher Lower Tier Prizes!

                    (Example: Match 3 Numbers on MegaMillions - Prize $7,
                    Match 3 Numbers on Pick-3 (Box) - Prize $50)

                    If MM Match 3 Prize was $50 it would entice more players.

                      RJOh's avatar - chipmunk
                      mid-Ohio
                      United States
                      Member #9
                      March 24, 2001
                      19825 Posts
                      Offline
                      Posted: July 24, 2006, 9:50 am - IP Logged

                      I Agree!

                      Higher Lower Tier Prizes!

                      (Example: Match 3 Numbers on MegaMillions - Prize $7,
                      Match 3 Numbers on Pick-3 (Box) - Prize $50)

                      If MM Match 3 Prize was $50 it would entice more players.

                      MegaMillions
                      MATCH      NUMBER OF WINNING COMBINATIONS
                       5 / 5 +B          1
                       5 / 5            45
                       4 / 5 +B          255
                       4 / 5              11475
                       3 / 5 +B          12750
                       3 / 5             573750
                       2 / 5 +B         208250
                       1 / 5 +B         1249500
                       0 / 5 +B         2349060

                      Do the math, paying $50 for match 3 could cost $28M each drawing, about twice the amount of average sales.  I like the PowerBall idea of adding to the lower tier prizes after the jackpot has reached a certain amount.

                       * you don't need to buy more tickets, just buy a winning ticket * 
                         
                                   Evil Looking       

                        Raven62's avatar - binary
                        New Jersey
                        United States
                        Member #17843
                        June 28, 2005
                        49699 Posts
                        Offline
                        Posted: July 24, 2006, 10:36 am - IP Logged

                        MegaMillions
                        MATCH      NUMBER OF WINNING COMBINATIONS
                         5 / 5 +B          1
                         5 / 5            45
                         4 / 5 +B          255
                         4 / 5              11475
                         3 / 5 +B          12750
                         3 / 5             573750
                         2 / 5 +B         208250
                         1 / 5 +B         1249500
                         0 / 5 +B         2349060

                        Do the math, paying $50 for match 3 could cost $28M each drawing, about twice the amount of average sales.  I like the PowerBall idea of adding to the lower tier prizes after the jackpot has reached a certain amount.

                        My guess is your figures are from a $300,000,000+ Jackpot, a $28,000,000 payout for Match 3 may be justified and supported by Ticket Sales.

                        07/18/2006 Drawing
                        Match 5+1 000,001 $49,000,000
                        Match 5+0 000,004 $250,000
                        Match 4+1 000,016 $10,000
                        Match 4+0 000,924 $150
                        Match 3+1 000,991 $150
                        Match 2+1 018,946 $10
                        Match 3+0 049,591 $7
                        Match 1+1 117,471 $3
                        Match 0+1 221,268 $2

                        Match 3 Payout=$2,479,550

                        PS: Jackpots would be reduced by an amout equal to the increased lower tier prizes.

                          bellyache's avatar - 64x64a9wg

                          United States
                          Member #12618
                          March 18, 2005
                          2060 Posts
                          Offline
                          Posted: July 24, 2006, 4:34 pm - IP Logged

                          I believe that making it easier to win a prize would make more people play.

                          Dance like no one is watching.

                            konane's avatar - wallace
                            Atlanta, GA
                            United States
                            Member #1265
                            March 13, 2003
                            3333 Posts
                            Offline
                            Posted: July 24, 2006, 4:39 pm - IP Logged

                             4. Games that are easier to win.

                            Bingo. That would be my #1 from your list.  There was a thread before about making a lottery game "wider", i.e., more winners, and not just at the chump change prize levels, either. 

                             As for advertising, I don't think lotteries need to advertise anymore.  In fact, going back to the above, more winners would be the best "advertising" they could do.

                            But instead, most of them go the other way - a la PB and MM, and expand matrixes and make it harder to hit. It's a paradox, because the harder to hit games make bigger jackpots that get more media attention, and on it goes......

                            In any form of gambling, the losers pay the winners and the house keeps the "vig"..... I think, truth be known, the various lotteries work on how to generate more play without spedning more money.

                            I Agree!    Well stated.  If folks are winning, they are playing more frequently and spending more $$$$.  It's a win/win for everyone ... keeps the $$$$ flowing.

                            Good luck to everyone!


                              United States
                              Member #379
                              June 5, 2002
                              11296 Posts
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                              Posted: July 24, 2006, 4:41 pm - IP Logged

                              Two things:

                              1. All lottery games should pay out AT LEAST 50%. This especially means NY Lotto.

                              2. All prizes based on annuity value should have a cash option-INCLUDING lifetime prizes.