|Posted: July 26, 2006, 10:12 pm - IP Logged|
There are some folks who don't and won't play the lottery games because they see them as a waste of money. I don't think there's much of anything that can be done to draw them into playing.
I voted for bigger prizes because that's what usually draws out more players and more money. When a jackpot gets big enough to get major news coverage, it gets people's attention and they come out to play for the big money. Also, a lot of pools start to form when the pots get large.
I think the best shot of winning new players over to lottery games is to offer new and innovative games. One approach might be to link lottery games to other events such as major horse races or NASCAR. I know of several efforts of this sort in the past by various lotteries, but I'm not so sure of just how successful they were. Anything that can reach out to people of other interests certainly is worth consideration though.