Popular Toilet Papers, Butt Wipes, Unique Toilets & Humor Corner
October 28, 2009
|Posted: September 19, 2015, 9:35 pm - IP Logged|
LOL, That's hilarious, Thanks for a good laugh Harve$t Moon.
July 10, 2009
|Posted: September 24, 2015, 5:34 pm - IP Logged|
What Do Bears Have To Do With Toilet Paper?
A short history of bathroom-tissue marketing. Plus: Are bears really that soft?
By Daniel Engber
Charmin's Leonard the bear
A few weeks ago, Procter & Gamble celebrated National Toilet Paper Day at an event featuring its Charmin brand mascot, Leonard the Bear. When did bears get to be associated with bathroom hygiene?
Over the last few decades. The preponderance of bears on toilet-paper packaging—along with angels, babies, and puppies—derives from the dominance of the major players in the bath-tissue industry. Procter & Gamble, Georgia-Pacific and Kimberly-Clark together control about two-thirds of the market, and their brand icons—the Charmin bear, the Angel Soft baby, and the Cottonelle puppy—showed up in the United States over a 15-year span beginning in the late-1980s.
The first commercial brands of toilet paper emerged 100 years earlier, at a time when the product was rarely associated with specific images. In the 1880s, most were sold as "medicated paper" for treating hemorrhoids or other health problems, and decorated with wordy display copy reminiscent of the labels on Dr. Bronner's Magic Soap.
The Scott Paper Company became the first to offer toilet paper on a roll in the 1890s, and its products were marketed under private labels that each had their own advertising scheme. Many used words and pictures to connote luxury, as in The Waldorf and The Statler, two brands named after fancy hotels. Some showed images of ladies in ball gowns or gentlemen riding in horse-drawn carriages.
By the 1920s, the Scott Company had created its own genteel paper-products spokesman named Mr. Thirsty Fibre. Created in the mold of dapper brand icons such as Mr. Peanut and Rich Uncle Penny Bags (or Mr. Monopoly, as he's now known), Mr. Thirsty Fibre resembled a fuzzy, angry Abraham Lincoln—a gaunt man in a top hat and tails, brandishing his fists at moisture.
A few other manly toilet-paper icons populated the early years of the product, like the grizzled seafarer from packages of Life Guard, but the industry soon adopted a more lady-like approach. The Charmin brand got its start in 1928 with a woman's cameo silhouette on the package—a "charming logo" that connoted femininity and elegance. (Virile cleaning-product icons like Mr. Clean and the Brawny Lumberjackwouldn't show up for another few decades.)
In 1953, Charmin further softened its image by placing a baby alongside the woman. In 1956, the Charmin Lady was bounced altogether, leaving the baby to fend for itself as the brand icon. (She lives on overseas: A modern version of the cameo silhouette now decorates Soft n' Pretty toilet paper in Trinidad and Tobago.)
Albany Perforated Toilet Paper, 1896
The toilet-paper puppy arrived in 1972, at the suggestion of an executive at the Scott Paper Company's Andrex line in Britain. It soon became one of the most beloved advertising icons in the United Kingdom—such a success that in 2003, a few years after Kimberly-Clark bought out Scott, the company adopted the yellow Labrador as the spokesanimal for its own Cottonelle brand. The little dog on the package was supposed to convey vulnerability and a need for gentle treatment, a company rep told theNew York Times.
At around the same time, Procter & Gamble decided to bring in its own ringer from the United Kingdom, and the Charmin Bear arrived on our shores in 2000. P&G had earlier jettisoned its White Cloud line of toilet paper and the talking wad of fluff that was its logo. That left the meteorological motif to Georgia-Pacific, which launched its Angel Soft brand in 1986 with flocks of winged babies rising through clouds. (Georgia-Pacific also makes the Quilted Northern brand, the icons for which have ranged from Fluffy the Northern Cub in the 1940s to a group of bespectacled grandmothers with needles in the late 1990s.)
Meanwhile, Scott's regular brand of toilet paper stayed around with a generic, character-free package design befitting its niche as the no-frills, "value brand." The company now has a rather obscure brand persona for these products, in the form of a guy in a gray button-down shirt named "Scott."
The brand icons for the major toilet-paper companies have remained fairly constant in recent years. There have been a few minor changes: In 2010, the Andrex puppy received a CGI upgrade, and the Charmin bear was redrawn to show flecks of cartoon toilet paper on its cartoon behind.
Bonus Explainer: Are bears really soft? Not compared to other mammals. Brown bears like Charmin's Leonard do possess a thick pelt and an ample (though seasonal) layer of subcutaneous fat. Still, the softness of an animal is generally thought to depend upon the density and composition of its fur—and according to these metrics, bears are middling at best.
ScotTissue, the Waldorf, Sani-Tissue, 1930
The most thickly furred mammal is the sea otter, which grows hundreds of thousands of hairs per square centimeter of its skin. For comparison, a brown bear can produce about 2,500 hairs on the same-sized patch, while a polar bear grows 2,900. (Since bears hide out during the winter, they don't need as much insulation.) Among land mammals, chinchillas seem to have the softest, most dense fur. Hippopotamuses and elephants have some of the sparsest, with just a few dozen hairs per square centimeter.
Another factor that contributes to an animal's softness is the makeup of its pelt. Mammals tend to have two kinds of body hair: long, coarse guard hairs and short, downy wool hairs. The fur of a brown bear or polar bear is about two-thirds the latter. Lion pelts are three-quarters wool, and wolves' are five-sixths. The otter—which certainly deserves to be the spokesanimal for some brand of toilet paper—has fur that's 99-percent wool.
Bonus Bonus Explainer: Are angels really soft? Yes, provided they have corporeal bodies. From the fifth century, angels have been depicted as winged human forms surrounded by an ethereal glow, but theologians have long debated the question of whether angels have a physical presence—which seems like the natural prerequisite for being soft.
Plenty of Christian writers have pronounced on angelic texture. The 17th-century Puritan Isaac Ambrose, for example, was moved to exclaim, "How gentle are the footsteps of angels! How tender their touch! How soft their whispers!" Two hundred years later, angelologist George Clayton described angels riding "on the downy chariots of their soft and silvery pinions."
Still, there's some disagreement over whether an angel's image is anything more than a projection of its spirit. The medieval Italian philosopher Bonaventure, also known as the " Seraphic Doctor," acknowledged that biblical accounts have angels taking the form of men, but argued these were mere effigies occupied by an angelic force. Thus, he argued, an angel can only pretend to eat or defecate by moving food through a false body. By the same reasoning, an angel's softness would also be an illusion.
Explainer thanks Greg Guest of Georgia-Pacific, Kay Jackson of Kimberly-Clark, and Flo and Rich Newman of the Whole World Toilet Paper Museum.
~Moon, Resident Earthquake-Meister
July 10, 2009
|Posted: September 24, 2015, 6:05 pm - IP Logged|
Here's the article that goes with the previous post.
The Greatest Missed Luxury
By Catherine Thérèse Earley, Fall 2010
Vintage roll of Scott Tissue.
Click to see any picture in a larger size.
There is a product that people use every day without even realizing its importance. Most people do not think twice about the fact that using it helps to stop the spread of disease as well as promote cleanliness. Often times the only moment this product is thought about is when suddenly there is no access to it … at which point this product is missed dearly. This product is packaged toilet paper.
Modern toilet paper is a soft form of paper, which provides the user with a sanitary method of cleaning oneself after using the bathroom. Originally, toilet paper was made of individual coarse paper squares that came in a box or bundles. In 1890, Irvin and Clarence Scott of the Scott Paper Company of Philadelphia revolutionized toilet paper. They put toilet paper on a roll and began to individually package these rolls for sale in drugstores and pharmacies. This transformation in toilet paper did not happen over night though.
Although Joseph Gayetty produced the first toilet paper in the United States in 1857, he was not successful at selling it. Then on July 25, 1871, the United States Patent Office issued Seth Wheeler of Albany, New York a patent entitled “Improvement in Wrapping-Papers.” This patented the idea of putting toilet paper into perforated rolls rather than making them as individual sheets to be sold in bundles. E. Irvin and Clarence Scott then combined these two key ideas of selling toilet paper and putting toilet paper into rolls and embarked on a journey that would make them famous.
U.S. Patent and Trademark Office
Seth Wheeler's perforated paper patent was a necessary development for the eventual success of commercial toilet paper.
The Scott Brothers decided to take on the challenge of selling toilet paper where others had fallen short due to the conservative mores of the country at the time. Fortunately, this paved the way for the first packaged and successfully advertised toilet paper to be sold by Scott Paper Company in 1879 when the Scott Paper Company was founded in Philadelphia. At this time they did not market the toilet paper as Scott Tissue since they did not want to soil the family name with such a “lewd” product. Instead they sold the tissue to private dealers who then sold the packaged toilet paper under 2,000 different brand names. They continued this practice until 1902 when they purchased all the rights to the WALDORF® Trademark. This became the company’s first branded product. At this point it became obvious that the Scott Paper Company was here to stay.
It was not until 1903, that under the guidance of Arthur Hoyt Scott, Irvin Scott’s son, Scott Paper Company began to produce toilet paper that was marked with Scott Tissue. He encouraged his father and uncle to sell at most 6 brands in order to become more specialized. As stated in Time, “By 1910 it was apparent that his idea of specialization was correct; his six brands provided 80% of the total sales of $726,264.09.” These ideas were not the only influences Arthur Scott brought to the company though.
Irving and Clarence Scott founded the Scott Paper Company in 1879.
The Scott Paper Company went on to set up a plant in Chester where 72-inch parent rolls of paper were transformed into small rolls of 1,000 white, perforated sheets to be sold in individual rolls. At the time, a roll of 1,000 sheets sold for 10 cents. It did not take long for the Scott Paper Company’s toilet paper to hit the mainstream and by 1925 they were the leading toilet tissue provider in the world. While Scott Tissue’s success made it a household name, the initial advertising posed a great challenge for the company.
Arthur Scott was the author of the Scott Paper Company’s first effective slogan, “Soft as old linen.” He went on to revolutionized Scott’s marketing style that made it a popular household item. Arthur realized that the company needed high-profile advertising, however, with stores refusing to display it and people refusing to talk about it, advertising was not easily created.
Fortunately, Scott Paper Company’s timing coincided with the increased use of indoor plumbing and because the product was so popular, coining it as a health-promoting item made it more acceptable in the public’s eye.
Genevieve / flickr.com
A 1930 advertisement in Good Housekeepingtouts the benefits for women in using Scott Tissues.
By touting Scott Tissue as a health-promoting product, the Scott Paper Company was able to find proper venues for their advertising efforts. From there, the company’s marketing efforts made Scott Tissue a common household name brand. They were able to add advertisements and articles promoting their product in health magazines as well as in drug stores and the health section of newspapers.
It became known as a medical product to help stop the spread of dysentery, typhoid and cholera among other diseases. Though there is little strong evidence that suggests toilet paper is a direct factor in the decrease in spread of these diseases, a decrease in outbreaks did coincide with toilet paper becoming a commonplace product. Since there are at least sixty different species of bacteria that are removed by toilet paper that might otherwise be left on the skin and clothing, Walter T. Hughes, a doctor in the infectious diseases department at St. Jude Children’s Research Hospital, believes that toilet paper can be seen as more of a preventative measure, much like hand washing.
Medical product or not, the fondness of having the convenience of having toilet paper in people’s homes was obvious. Even during the great depression, the Scott Paper Company did not have to lay off a single worker. They continued to operate at full capacity since the need for toilet paper had become a constant. By the 1950’s, stories of people hoarding toilet paper became common. Some people even began buying full cases of 100 rolls at a time.
Joy Northrup / Flickr.com
A 1945 advertisement stresses the health of children while selling tissue.
Throughout the years Scott Paper Company continued to modify its product. Whether making it softer, larger packs or different wrapping, they are still very relevant in today’s culture. Although Scott Paper Company was acquired by Kimberly-Clark, Inc. in 1995, the SCOTT® brand is still widely recognized today. The company has gone on to produce a wide variety of paper products including, but not limited to, paper towels, napkins and tissues.
While often overlooked, the convenience of packaged toilet paper is clearly one of the most useful inventions that people encounter every day. By taking a risk in a conservative time and choosing the right route for a marketing campaign, the Scott Paper Company successfully promoted one of the most frequently used cleanliness promoting products.
A lot of work went into making toilet paper, as commonly found as it is today. In a day and age where convenience and comfort is of the utmost importance, sometimes it is the simple things in life, such as toilet paper, that are missed the most when they are gone.
- About the SCOTT (R) Brand Kimberly-Clark Worldwide, Inc., 2005. 8 Feb. 2010. <http://www.scottbrand.com/community/aboutus>.
- Hughes, Walter T. “A Tribute to Toilet Paper.” Reviews of Infectious Diseases10.1 (1988): 218-22.
- “MANUFACTURING: Tissue Issue.” Time 22 Aug. 1938: 1-2. 13 Apr. 2010. <http://www.time.com/time/magazine/article/0,9171,788421-1,00.html>.
- Robert C. Williams Paper Museum - FAQ Georgia Tech, 4 Jan. 2009. 8 Feb. 2010. <http://www.ipst.gatech.edu/amp/general/museum_faq.htm>.
- The roll that changed history: Disposable toilet tissue story The Virtual Museum of Toilet Paper, n.d. 8 Feb. 2010.
- Scott Paper Company International Directory of Company Histories. Ed. Adele Hast. Vol. 4. Chicago: St. James Press, 1991. 329-331.
- Scott Paper Company International Directory of Company Histories. Ed. Tina Grant. Vol. 31. Detroit: St. James Press, 2000. 409-412.
- Tissue Paper Products Encyclopedia of Products & Industries - Manufacturing. Ed. Patricia J. Bungert and Arsen J. Darnay. Vol. 2. Detroit: Gale, 2008. 967-975.
- Wheeler, Seth. “Improvements in wrapping paper.” Patent 117,355. United States Patent and Trademark Office. 25 July 1871. 15 Apr. 2010. <http://www.uspto.gov>.
~Moon, Resident Earthquake-Meister
July 10, 2009
|Posted: September 29, 2015, 9:57 pm - IP Logged|
World Toilet Day Every November 19th
Hold The Potty Jokes: World Toilet Day Seeks To Raise
Awareness About Need For Basic Sanitation
The next time you visit your clean, safe commode in the privacy of your own home, take a minute to think about how lucky you are. Seriously. Today is World Toilet Day, and despite the easy potty jokes you could easily summon, a third of the world’s population doesn’t have access to basic, clean sanitation. Never mind that heated seat you love so dearly.
The U.N., Unilever and charity WaterAid issued a joint report today with statistics about just how dire the sanitation situation is for many people, called “We Can’t Wait.” World Toilet Day has been held on Nov. 19 since 2001, and is observed in the hope of increasing awareness about how many people go without the luxury of a clean place to go.
“World Toilet Day is not just about toilet humor, or an attempt to make toilets sexy,” the founders wrote on their website, via CBS News. “World Toilet Day has a serious purpose: it aims to stimulate dialogue about sanitation and break the taboo that still surrounds this issue. In addition, it supports advocacy that highlights the profound impact of the sanitation crisis in a rigorous manner, and seeks to bring to the forefront the health and emotional consequences, as well as the economic impact of inadequate sanitation.”
There are a full 2.5 billion people who can’t do their business on sanitary toilets or latrines, and a billion of those don’t have any facilities at all — just legs to squat with and the wide open world.
Without sanitation, these practices can lead to contaminated drinking water, says the report, which is another huge issue facing much of the world’s population, as it can harm those with autoimmune disease as well as children.
Women can be especially at risk, if they have to go to the bathroom in situations where they could be more vulnerable to sexual attacks, the report says. About 526 million women have to go in the open, and spend 97 billion hours a year just trying to find a safe spot to relieve themselves.
And fewer girls are likely to go to school once they reach puberty if there isn’t a safe toilet. If the school does have sanitary toilets, enrollment among girls goes up 11 percent, says U.N. Secretary-General Ban Ki-Moon Ban
“We must break the taboos and make sanitation for all a global development priority,” he said.
The groups involved in the report suggest governments be held accountable to the promises they make about sanitation access, and called for more education about sanitation and hygiene as part of school curriculum.
“We simply cannot wait. By acting decisively we can now make a positive impact on global health, education, women’s safety, social equality and economic growth for generations to come,” the report authors wrote.
~Moon, Resident Earthquake-Meister