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N.C. Lottery has false start on logo

North Carolina LotteryNorth Carolina Lottery: N.C. Lottery has false start on logo

North Carolina lottery officials unveiled the logo Tuesday they wanted to print on thousands of ticket machines and place in television commercials leading up to the lottery's planned March 30 launch.

Make that the now-defunct logo. Officials later found out someone else might have the copyright to the image.

N.C. Education Lottery director Tom Shaheen revealed the logo at a public meeting of his bosses, the nine-member lottery commission. Shaheen, who has worked for lotteries in several states, said the fireworks-and-stars logo promotes the lottery as fun, festive and for education.

Later in the day, lottery officials declined to give reporters copies of the image, saying they were still checking out some legal issues. Then they started calling television stations, telling them not to air it.

"Our legal folks say we don't have copyright clearance," lottery spokeswoman Pam Walker said Tuesday evening, indicating the lottery would have a new logo quickly. "Graphics artists are working on it as we speak."

The now-discarded logo didn't seem to get the ovation Shaheen wanted anyway. There was far more chuckling than clapping among those at the meeting.

"I thought it looked like a palm tree myself," joked lottery commission chairman Charles Sanders.

Also during the meeting, commissioners chose a Raleigh advertising company over two Charlotte firms to receive lucrative three-year deal to promote the lottery.

The commission unanimously voted to give Howard Merrell & Partners a contract worth $8 million during the lottery's first year and as much as $12 million during the second and third years.

Howard Merrell will earn an amount equal to 11 percent of the ad budget during the first year, or $880,000 if the lottery spends the $8 million it has budgeted. In the second and third years, the company would get 10.5 percent of an estimated $12 million ad purchase.

The company beat out Wray Ward Laseter and Douglas Displays of Charlotte and Mullen of Winston-Salem.

Charlotte Observer

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14 comments. Last comment 11 years ago by CASH Only.
Page 1 of 1
cps10's avatar - Lottery-004.jpg
The Carolinas - Charlotte
United States
Member #21627
September 12, 2005
4138 Posts
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Posted: February 15, 2006, 9:29 am - IP Logged

These guys just seem to keep dropping the ball on everything. I thought Shaheen was the "Lottery God"? He seems to be an overpaid windbag in my opinion.

    Tenaj's avatar - michellea
    Charlotte NC
    United States
    Member #17406
    June 18, 2005
    4053 Posts
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    Posted: February 15, 2006, 10:43 am - IP Logged

    These guys just seem to keep dropping the ball on everything. I thought Shaheen was the "Lottery God"? He seems to be an overpaid windbag in my opinion.

    What Tom Sheehan need to do is keep the media guys out of their meetings and

    talk on a need to know basis, especially since that lawsuit is happening. 

    Somebody on his staff is talking too much.

    Once on my job there was going to be a layout. 

    A group of non-management staff went to the local bar,

    got drunk and talked about the people who were being laid off.

     They wasn't even suppose to know about it. 

    We all knew about it the next morning.

    My point is:

    That first article about a logo being on a napkin should not have  been printed.  It's nickpicking.

    How did the media get privy to that information?  It had to come from staff. 

    Tom Sheehan will learn.  NC people are "clanish", telling one person is like telling three. 

    And when you think they are stupid they are actually backbiting. 

    Smiling and being nice to you while they are doing it.

    He better wise up.

    takeemtothebank

      cps10's avatar - Lottery-004.jpg
      The Carolinas - Charlotte
      United States
      Member #21627
      September 12, 2005
      4138 Posts
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      Posted: February 15, 2006, 11:01 am - IP Logged

      Yeah, he is turning out to be a real buffoon.

        Todd's avatar - Cylon 2.gif
        Chief Bottle Washer
        New Jersey
        United States
        Member #1
        May 31, 2000
        23261 Posts
        Online
        Posted: February 15, 2006, 11:36 am - IP Logged

        Tenaj:

        The North Carolina media has been kind to the lottery compared to what the Tennessee media did to their lottery when they started up.  It's a very important issue, and it should be covered with scrutiny.

        For a lottery director who is supposed to have so much depth, he is making some J.V. errors.

         

        Check the State Lottery Report Card
        What grade did your lottery earn?

         

        Sign the Petition for True Lottery Drawings
        Help eliminate computerized drawings!

          cps10's avatar - Lottery-004.jpg
          The Carolinas - Charlotte
          United States
          Member #21627
          September 12, 2005
          4138 Posts
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          Posted: February 15, 2006, 2:09 pm - IP Logged

          Tenaj:

          The North Carolina media has been kind to the lottery compared to what the Tennessee media did to their lottery when they started up.  It's a very important issue, and it should be covered with scrutiny.

          For a lottery director who is supposed to have so much depth, he is making some J.V. errors.

          Todd

          That is the problem I have with the whole operation. It seems like a Mickey Mouse/Disney-like judgement is being used when what they really need is ABC-like judgement.

            Avatar
            MA
            United States
            Member #11452
            February 14, 2005
            74 Posts
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            Posted: February 15, 2006, 2:39 pm - IP Logged

            Does anyone have pics of the logos in question?

              cps10's avatar - Lottery-004.jpg
              The Carolinas - Charlotte
              United States
              Member #21627
              September 12, 2005
              4138 Posts
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              Posted: February 15, 2006, 2:45 pm - IP Logged

              Bingo - I haven't seen them yet...I am trying to track them down.

                Todd's avatar - Cylon 2.gif
                Chief Bottle Washer
                New Jersey
                United States
                Member #1
                May 31, 2000
                23261 Posts
                Online
                Posted: February 15, 2006, 2:48 pm - IP Logged

                They have asked all the local media to retract the logo image, and not print it.  So, far, I have only seen the bottom of the logo (the text).

                 

                Check the State Lottery Report Card
                What grade did your lottery earn?

                 

                Sign the Petition for True Lottery Drawings
                Help eliminate computerized drawings!

                  Avatar
                  Sparta, NJ
                  United States
                  Member #18331
                  July 9, 2005
                  1977 Posts
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                  Posted: February 15, 2006, 3:14 pm - IP Logged

                  Does the term Professionals come to mind?  Probably not.

                  Cheers

                  |||::> *'`*:-.,_,.-:*''*:--->>> Chewie  <<<---.*''*:-.,_,.-:*''* <:::|||

                  I only trust myself - and that's a questionable choice

                    cps10's avatar - Lottery-004.jpg
                    The Carolinas - Charlotte
                    United States
                    Member #21627
                    September 12, 2005
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                    Posted: February 15, 2006, 3:25 pm - IP Logged

                    Chewie

                    Sounds like they could have sent it to my 5-year-old son's kindergarten class and they could have put together as equally impressive a logo than what these Stooges have done thus far.

                      Avatar
                      Coastal Georgia
                      United States
                      Member #2653
                      October 30, 2003
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                      Posted: February 15, 2006, 9:32 pm - IP Logged

                      Here is what the NC lottery's new logo should be:

                       

                      THE NC LOTTERY Stooges 

                      WE's STUPIDER THAN A BAG OF ROCKS HEAR AT THE LOTTERY COMMISHUN, BUT WE BE HAVIN THIS STATE A GAMBLIN REEL SUUN.

                       

                                                     

                                    

                       

                       


                        United States
                        Member #379
                        June 5, 2002
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                        Posted: February 17, 2006, 2:39 pm - IP Logged

                        Tenaj:

                        The North Carolina media has been kind to the lottery compared to what the Tennessee media did to their lottery when they started up.  It's a very important issue, and it should be covered with scrutiny.

                        For a lottery director who is supposed to have so much depth, he is making some J.V. errors.

                        What are "JV errors"?

                          Avatar

                          United States
                          Member #26469
                          November 18, 2005
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                          Posted: February 17, 2006, 2:45 pm - IP Logged

                          I believe it stands for "Junior Varsity",implying beginners errors.


                            United States
                            Member #379
                            June 5, 2002
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                            Posted: February 18, 2006, 2:26 pm - IP Logged

                            Look at the NC logo, and compare it to the Lottery Tennessee one. Doesn't the font look the same?