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N.C. Lottery staff used common clip art to create logo

North Carolina LotteryNorth Carolina Lottery: N.C. Lottery staff used common clip art to create logo

With a bit of drama Tuesday, lottery chief Tom Shaheen whipped away a towel and revealed a new logo for the state's $1 billion-a-year lottery.

A roomful of people at the lottery commission meeting stared, for the most part, in puzzled silence.

They studied the boxy blue and green figure, billed as the symbol of the state's games. It would be on posters. Billboards. Tickets.

Finally, Jim Woodward, a lottery commissioner and former chancellor at UNC-Charlotte, wondered about its dominant feature: streaks of green billowing out amid colorful stars. "Does the plant symbolize anything?" he asked.

Shaheen dropped his head.

"It's fireworks," he said.

"Oh," said lottery chairman Charles Sanders, "I thought that looked like a palm tree, myself."

The commission had just agreed to hire a full-service ad agency for the lottery, but Shaheen said his staff designed the logo. He liked it.

His staff said it depicted an exciting explosion of fireworks against what might be a blue sky.

But by the end of the day, the lottery had scrapped the logo, and officials wouldn't release any image of it, despite protests by lawyers for The News & Observer that it is a public record under state law.

Lottery spokeswoman Alice Garland said a check of trademark and copyright issues had brought bad news: They can't use the image.

Why? The artwork was borrowed — from a source of stock images familiar to kids, grade school teachers and desperate neighborhood newsletter writers.

"We used clip art," she said.

News & Observer

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11 comments. Last comment 11 years ago by CASH Only.
Page 1 of 1
cps10's avatar - Lottery-004.jpg
The Carolinas - Charlotte
United States
Member #21627
September 12, 2005
4138 Posts
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Posted: February 15, 2006, 9:30 am - IP Logged

Leave it to the lottery commission to create something ridiculous and cheap looking. This just keeps getting worse. They had better make up for this with no computerized drawings and better get the Pick 3 AND Pick 4 and Pick 5 up and running PRONTO!

    Tenaj's avatar - michellea
    Charlotte NC
    United States
    Member #17406
    June 18, 2005
    4053 Posts
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    Posted: February 15, 2006, 9:37 am - IP Logged

    AngryIdiots.  A bunch of idiots.

    takeemtothebank

      konane's avatar - wallace
      Atlanta, GA
      United States
      Member #1265
      March 13, 2003
      3333 Posts
      Offline
      Posted: February 15, 2006, 10:02 am - IP Logged

      Hey, when they get it rolling they can pay to have a better logo designed and add more frills. Sun Smiley They need to do it on the cheap for start up to keep from offending people with too much ostentacious display because people know that costs big $$$$. 

      Here some Georgia players, including me, were terribly offended when our former lottery director had a series of very expensive known personality glitzy television commencials Thumbs Down when it was revealed that the Georgia Lottery receipts were way down.  Wonder why????????????

      Ms. Defrancisco seems to have cut the advertising budget with generic tv adds which succinctly get the point across.  Mission accomplished and everyone is much happier with our lottery's more frugal image.  It's after all ... all about funding the Hope Scholarship not sending some ad execs kids to an ivy league college.  Big Grin

      Good luck to everyone!

        Avatar
        Northern California
        United States
        Member #19948
        August 9, 2005
        151 Posts
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        Posted: February 15, 2006, 11:30 am - IP Logged

        Expect more of these kinds of misfires from Shaheen & Co - how many hundreds of expensive man (& woman) hours went into the logo I wonder? I mean, come on - you always make sure you have the rights to use what you propose to use.

        He has "Lottery Directors disease" - the malady that comes to people who all of the sudden became "somebody" because they knew someone and next thing you know they think they are infallible - and lose their common sense.

        Hopefully they'll do better with the bigger issues.

          cps10's avatar - Lottery-004.jpg
          The Carolinas - Charlotte
          United States
          Member #21627
          September 12, 2005
          4138 Posts
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          Posted: February 15, 2006, 2:08 pm - IP Logged

          Drive

          Judging from all of the mishaps that have occurred thus far with this lottery, I'm not so sure they'll do better with the bigger issues.

            Avatar
            Northern California
            United States
            Member #19948
            August 9, 2005
            151 Posts
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            Posted: February 15, 2006, 3:12 pm - IP Logged

            CPS

            I hope not for the lottery's sake and for the people in NC but I wouldn't bet against you

              cps10's avatar - Lottery-004.jpg
              The Carolinas - Charlotte
              United States
              Member #21627
              September 12, 2005
              4138 Posts
              Offline
              Posted: February 15, 2006, 3:24 pm - IP Logged

              Drive

              I had heard some grumblings before Shaheen was named to this top post that he was not the man for a job like this. And when the rumors kept flying around that he was going to take it over, I was a little disappointed that a relatively conservative state like ours would entrust this very large undertaking/launch of a new lottery to someone who may not be all that qualified. I continue to hear grumblings, but maybe that is just the growing pains of the lottery that I'm feeling, and maybe we'll come out of this okay.

              cps10

                mylollipop's avatar - Trek STLOGO6.png

                United States
                Member #24380
                October 21, 2005
                623 Posts
                Offline
                Posted: February 15, 2006, 7:46 pm - IP Logged

                T T T T Tacky!  When the logo was presented with such fan fare, I know the room thought, 'Okay, the elevator does not go to the top floor with this one (director).'Disapprove  And this one will be making decisions Money in Motion.  Not on my dollar!

                  Avatar
                  Coastal Georgia
                  United States
                  Member #2653
                  October 30, 2003
                  1866 Posts
                  Offline
                  Posted: February 15, 2006, 9:23 pm - IP Logged

                  Hey, when they get it rolling they can pay to have a better logo designed and add more frills. Sun Smiley They need to do it on the cheap for start up to keep from offending people with too much ostentacious display because people know that costs big $$$$. 

                  Here some Georgia players, including me, were terribly offended when our former lottery director had a series of very expensive known personality glitzy television commencials Thumbs Down when it was revealed that the Georgia Lottery receipts were way down.  Wonder why????????????

                  Ms. Defrancisco seems to have cut the advertising budget with generic tv adds which succinctly get the point across.  Mission accomplished and everyone is much happier with our lottery's more frugal image.  It's after all ... all about funding the Hope Scholarship not sending some ad execs kids to an ivy league college.  Big Grin

                  K,

                  I agree overall, but did think that the GA lottery Fantasy 5 commercials were cool, especially the one with the puny guy in the gym with the bodybuilders "working on his traps and pecs".

                  DD

                   

                                                 

                                

                   

                   

                    konane's avatar - wallace
                    Atlanta, GA
                    United States
                    Member #1265
                    March 13, 2003
                    3333 Posts
                    Offline
                    Posted: February 16, 2006, 4:09 pm - IP Logged

                    Hey, when they get it rolling they can pay to have a better logo designed and add more frills. Sun Smiley They need to do it on the cheap for start up to keep from offending people with too much ostentacious display because people know that costs big $$$$. 

                    Here some Georgia players, including me, were terribly offended when our former lottery director had a series of very expensive known personality glitzy television commencials Thumbs Down when it was revealed that the Georgia Lottery receipts were way down.  Wonder why????????????

                    Ms. Defrancisco seems to have cut the advertising budget with generic tv adds which succinctly get the point across.  Mission accomplished and everyone is much happier with our lottery's more frugal image.  It's after all ... all about funding the Hope Scholarship not sending some ad execs kids to an ivy league college.  Big Grin

                    K,

                    I agree overall, but did think that the GA lottery Fantasy 5 commercials were cool, especially the one with the puny guy in the gym with the bodybuilders "working on his traps and pecs".

                    DD

                    We didn't get that one here if memory serves me.  However, we did get a blitz of big name people in very expensive settings which was way over the top in a post 9-11 economy.  Meanwhile the former director and staff earned exceedingly high salaries, horse choking bonuses at the same time news stories stated sales were declining along with revenues.  Exceedingly poor choice considering attendant circumstances. Thumbs Down 

                    Good luck to everyone!


                      United States
                      Member #379
                      June 5, 2002
                      11296 Posts
                      Offline
                      Posted: February 18, 2006, 2:27 pm - IP Logged

                      It would appear that the NC logo used Lottery Tennessee as its model.