The New Mexico Lottery's latest scratch-off game looks good enough to eat.
The "$10,000 Hershey's Milk Chocolate" instant scratch-off game is inspired by the candy manufacturer that produced the first affordable milk chocolate candy bar more than a century ago.
Available now, the $2 game features top prizes of $10,000.
The game's ticket is a replica of Hershey's well-recognized chocolate-brown and silver-foil candy wrapper.
In the play area, 10 potential winning numbers are concealed under images of Hershey's milk chocolate candy bars.
Until Milton Hershey perfected his milk chocolate recipe in 1900, chocolate was a luxury item. Hershey sold his chocolate bars for 5 cents apiece — a price that didn't change for 69 years.
Today, Hershey sells 4.5 billion candy bars each year.