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N.M. Lottery rockin' out with new Kiss scratch game

New Mexico LotteryNew Mexico Lottery: N.M. Lottery rockin' out with new Kiss scratch game

Legendary rock band to have their own New Mexico Lottery scratcher game

ALBUQUERQUE, N.M. — Kiss, the iconic rock band that has sold more than 80 million albums, played in front of millions and become an integral part of the American fabric over a 37-year career, can now add the Kiss Scratcher Game to their staggering list of accomplishments.

Kiss and the New Mexico Lottery today announced that they have signed a licensing agreement that will introduce the band to the $225 billion-a-year global lottery industry. As part of this historic agreement, the New Mexico Lottery will unveil the first-ever Kiss Scratcher today.

"Kiss learned a long time ago that you can't win unless you're in the game," said Kiss. "The New Mexico Lottery and the students that directly benefit from the sales of Kiss Scratchers are already winners by becoming the first state in the country to offer a game with 'The Hottest Band on Earth.' The New Mexico Lottery wants to rock its players' world and Kiss is just the band to make that happen. Not only do New Mexico Lottery fans get the greatest band in the history of rock and roll, they have a real chance of getting lucky with Kiss."

In late 2009, the New Mexico Lottery approached Kiss with a game proposal. Lottery Chief Executive Officer Tom Romero said the band is a perfect fit for the company's strategy to develop new products, grow sales and create more revenue for higher education at a time when the demand for college scholarships has never been greater.

"Kiss puts a fresh, fun face on Scratcher entertainment," Romero said. "The band's images are instantly recognizable and when those faces are big and bold on a Scratcher ticket, they will get both loyal and lapsed players talking about why it's fun to play all New Mexico Lottery games."

In New Mexico, the sale of lottery games benefits a college tuition-assistance program called Legislative Lottery Scholarships. The New Mexico Lottery projects that a sold-out Kiss Scratcher will generate approximately $900,000 in scholarship revenue.

The New Mexico Lottery's Kiss Scratcher features three ticket scenes.

In addition to cash prizes of up to $50,000, the Kiss Scratcher will offer second-chance drawings to win trips to Kiss' 'The Hottest Show on Earth' concert, the band's biggest concert tour ever. Two lucky players will win trips for two to attend the Sept. 24 Kiss concert at the Cricket Wireless Pavilion in Phoenix, Ariz. Players with non-winning Kiss Scratchers can enter to win at www.nmlottery.com. The drawing is scheduled for Sept. 2.

Kiss will hit the road this summer with 'The Hottest Show on Earth.' The tour, produced by Live Nation, will trek through a mix of arenas and amphitheaters throughout North America. Tickets for shows produced by Live Nation went on sale to the general public in select markets beginning June 4.

News story photo(Click to display full-size in gallery)

News story photo(Click to display full-size in gallery)

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6 comments. Last comment 6 years ago by LOTTOMIKE.
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sully16's avatar - sharan
Ringleader
Michigan
United States
Member #81740
October 28, 2009
40561 Posts
Offline
Posted: June 22, 2010, 5:39 pm - IP Logged

Gene Simmons is a marketing geneeeeenius..

DETROIT ROCK CITY. they put on a good concert also!

Did you exchange a walk on part in the war ?

For a lead role in a cage?

 

                                            From Pink Floyd's " Wish you were here"

    Avatar
    Sunny California
    United States
    Member #40295
    May 31, 2006
    7712 Posts
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    Posted: June 22, 2010, 11:48 pm - IP Logged

    Gene Simmons is a marketing geneeeeenius..

    DETROIT ROCK CITY. they put on a good concert also!

    I Agree!  Anyone who watches "Family Jewels" can see how crafty he is,lol. He is all about money so when they say  "KISS" they really mean Gene. A very interesting character, reading his autobiography now. But why the New Mexico lottery? Seems a strange choice. Or did I miss something in the story,lol. 

      sully16's avatar - sharan
      Ringleader
      Michigan
      United States
      Member #81740
      October 28, 2009
      40561 Posts
      Offline
      Posted: June 23, 2010, 7:15 am - IP Logged

      I Agree!  Anyone who watches "Family Jewels" can see how crafty he is,lol. He is all about money so when they say  "KISS" they really mean Gene. A very interesting character, reading his autobiography now. But why the New Mexico lottery? Seems a strange choice. Or did I miss something in the story,lol. 

      Thats the only reality show I'll watch, the one where the family went camping had me laughing so hard I had tears running down my face. For years in the 70's and 80's KISS ruled in Detroit.

      Did you exchange a walk on part in the war ?

      For a lead role in a cage?

       

                                                  From Pink Floyd's " Wish you were here"

        NITEHAWK61's avatar - wings2
        WESTCHESTER/NEW YORK
        United States
        Member #25041
        October 31, 2005
        106 Posts
        Offline
        Posted: June 23, 2010, 6:38 pm - IP Logged

        Gene Simmons is brilliant!!!Mad

        he is a real go getter!!!

        Paul Stanley is awesome too!!!Guitar

        rock on KISS

        Drum

        .

          diamondpalace's avatar - Untitled 2.jpg
          Dallas, TX
          United States
          Member #60284
          April 12, 2008
          3856 Posts
          Offline
          Posted: June 23, 2010, 11:47 pm - IP Logged

          Interesting game. Hope the players win big there!

            LOTTOMIKE's avatar - cash money.jpg
            Tennessee
            United States
            Member #7853
            October 15, 2004
            11338 Posts
            Offline
            Posted: June 25, 2010, 2:31 am - IP Logged

            my favorite band of all time.wish they had that one here in TN.