|Posted: May 19, 2008, 1:37 pm - IP Logged|
If Daily 4 follows sales trends in the industry (at least for the Western US) , it will sell about half of what Daily 3 sells.
If I recall correctly, CA sells about 4 cents per cap in Daily 3. Half of that (2 cents) would be about 720k per week, or about 35 million per year - about 1 percent of total sales.
Unless or until CA changs its ruls to allow fixed prizes on online games, this Forest Gump-like "you never know what you're gonna get" for prizes will kill any meaningful chances to raise sales and profits. (IMHO - but I don't believe any analyst in the industry has spent as many hours tracking CSL in their career).