Welcome Guest
Log In | Register )
You last visited January 20, 2017, 12:40 am
All times shown are
Eastern Time (GMT-5:00)

The smell of money: Scented lottery tickets unveiled in Colorado

Colorado LotteryColorado Lottery: The smell of money: Scented lottery tickets unveiled in Colorado

Your trash can might enjoy the new game from the state lottery more than your wallet.

The Colorado Lottery unveiled its first scented scratch game today, the latest in a marketing strategy for gaming more reliant on gimmicks than payouts.

In May, there was Pac-Man. Now there will be coffee, chocolate and bouquet scented tickets.

But will patrons care how their ticket smells?

Erika Gonzalez, spokeswoman for the Colorado Lottery, thinks people will bite, especially women.

"With scratch games, customers often play for entertainment and not just to win money," she said.

This might explain the $3.5 million the scratch Pac-Man made in just over a month.

In comparison, a more generic scratch game called Mountains of Money made about half a million less despite a release date nearly 10 months earlier with a cheaper ticket price.

Gonzalez attributed the Pac-Man figure to nostalgia among longtime fans of the arcade game.

However, the top prize for Pac-Man is $60,000 greater, offering a six-figure payout.

Regardless, scratch games are big business, taking in $297.1 million last year in Colorado.

With their latest strategy, lottery organizers want to tap into a niche of women, who make up 70 percent of crossword game sales, perhaps the most popular scratch game.

"For some reason, women are flocking to the word games, and we wanted to give them another incentive to play," Gonzalez said.

Thus, the inclusion of the bouquet-scented ticket, she added.

Scratch games are a different beast than the Lotto, where players have one clear goal - jackpot.

Payouts are more frequent but not as lucrative with scratch games. Instead, players receive winning odds as low as 1 in 3 and get a more interactive experience.

You can play Deal or No Deal, scratch off Indiana Jones or hope pigs can fly.

Take 40-year-old Anthony Archulata, head down and furiously scratching tickets at a Platte Avenue 7-Eleven on Friday.

"I've been wasting my time on these things since they came out," he said. "You could spend your money on a lot worse things and it's easier to break even."

Does he need a little whiff with his diversion?

"I've played them all, but that's just wrong," he said.

Maybe the scratch-and-sniff crossword really is a woman's game.

Thanks to ThatScaryChick for the tip.

Colorado Springs Gazette

We'd love to see your comments here!  Register for a FREE membership — it takes just a few moments — and you'll be able to post comments here and on any of our forums. If you're already a member, you can Log In to post a comment.

13 comments. Last comment 9 years ago by Isaiah646.
Page 1 of 1
Todd's avatar - Cylon 2.gif
Chief Bottle Washer
New Jersey
United States
Member #1
May 31, 2000
23351 Posts
Online
Posted: June 16, 2008, 3:14 pm - IP Logged

I can see people hanging their used scratch tickets from their rear-view mirrors, instead of the cardboard pine trees. Big Grin

 

Check the State Lottery Report Card
What grade did your lottery earn?

 

Sign the Petition for True Lottery Drawings
Help eliminate computerized drawings!

    Sandra Dee's avatar - dandy
    Bayonne
    United States
    Member #61147
    May 13, 2008
    129 Posts
    Offline
    Posted: June 16, 2008, 3:18 pm - IP Logged

    I can see people hanging their used scratch tickets from their rear-view mirrors, instead of the cardboard pine trees. Big Grin

    not with that big and bold NOT A WINNER/TRY AGAIN/NEXT TIME note printed on it

    anyway, i still think that scratch offs are --> Dupe Alert's 

      DC81's avatar - batman39
      MI
      United States
      Member #54830
      August 31, 2007
      985 Posts
      Offline
      Posted: June 16, 2008, 5:12 pm - IP Logged

      So now they all will know what defeat smells like, yes defeat not defeet though what if they did smell like feet? O_o

      You can't predict random.

        ThatScaryChick's avatar - x1MqPuM
        Idaho
        United States
        Member #56506
        November 21, 2007
        6537 Posts
        Offline
        Posted: June 16, 2008, 5:24 pm - IP Logged

        I can see people hanging their used scratch tickets from their rear-view mirrors, instead of the cardboard pine trees. Big Grin

        Hopefully they only put up the losing tickets. LOL

        "No one remembers the person who almost climbed the mountain, only the person who eventually gets to the top."

          Clairvoyance's avatar - eye storm.jpg

          United States
          Member #26882
          November 23, 2005
          1404 Posts
          Offline
          Posted: June 16, 2008, 5:41 pm - IP Logged

          I don’t think I would be smelling my ticket, especially after some young sweaty kid behind the counter just wiped his head and then tore off my tickets, which is what you see a lot of around here LOL! I’m not putting my nose up to that!

          I wonder if they are not up to something. They say snack makers put things in the snacks that will actually make you eat more. Also I seen a program on TV about smells and sexual arousal. They say the smell of the candy Good N Plenty aroused both sexes. Hummmmmm maybe a smell to entice you to buy more tickets

            psykomo's avatar - animal shark.jpg

            United States
            Member #4877
            May 30, 2004
            5143 Posts
            Offline
            Posted: June 16, 2008, 6:07 pm - IP Logged

            I can see people hanging their used scratch tickets from their rear-view mirrors, instead of the cardboard pine trees. Big Grin

            Gee>>>>God>>>>"almighty^^^ dollar"^^^^^^^^^^^^^^^$$$

             

            IT can't get any BETTER than THI$$$$$$$$$$$$

            I would like to $TUFF my $ELECT CONFORT with ALL deassssssssssssssss

            SMELLY>>>>>>>>>>>>>>>TICKEt's.........Thank's 2 U "BIG BROTHER" $$

            BUT,.....THANK's 2 thee LOTTERY POST>>>>TOO>>>>>>>>>!!!!!!!!!!!!!!!!

            HOW do YOU come-up with ALL this entertainment>>>>>>>NEW'ssssss?

            LOL

            PSYKOMO

              justxploring's avatar - villiarna
              Wandering Aimlessly
              United States
              Member #25360
              November 5, 2005
              4461 Posts
              Offline
              Posted: June 16, 2008, 10:48 pm - IP Logged

              Psykomo - you have a Select Comfort?   Maybe all Lottery players need to have a sleep number bed.  LOL    I wouldn't suggest cutting it open & stuffing it, since it's an air mattress!

              I'm glad we don't have scratch & sniff tickets in Florida.  Between the mosquitos, no-seeums, fire ants and all the pollen, all I ever do is scratch & sniff.  So I'd probably just be blowing my money away, and that's nothing to sneeze at.

                psykomo's avatar - animal shark.jpg

                United States
                Member #4877
                May 30, 2004
                5143 Posts
                Offline
                Posted: June 16, 2008, 11:52 pm - IP Logged

                Psykomo - you have a Select Comfort?   Maybe all Lottery players need to have a sleep number bed.  LOL    I wouldn't suggest cutting it open & stuffing it, since it's an air mattress!

                I'm glad we don't have scratch & sniff tickets in Florida.  Between the mosquitos, no-seeums, fire ants and all the pollen, all I ever do is scratch & sniff.  So I'd probably just be blowing my money away, and that's nothing to sneeze at.

                I Agree!>>>>>>>>GEE >>>>>> UR >>>>>> VERY >>>>> SMART JP !!!!!!!!

                TRANSLATION:

                I've scratch'ed & sniff'ed ALL my LIFE & (FAUGHT) off all the PEST TOO !!!!!

                but, THANK's for all the G@@D GULL's......in the WORLD........>>>>>>>>>>

                a pur BOUY will .............(surive) ...............if we donot RUN out of GULL' sss

                THAT KAN PUT-UP^^^^^^^^^^^^^^^^^^^^^^^^^^^^^with US???

                LOL

                PSYKOMO

                  mken32's avatar - Lottery-062.jpg
                  I dont know where
                  United States
                  Member #1702
                  June 18, 2003
                  103 Posts
                  Offline
                  Posted: June 17, 2008, 9:00 am - IP Logged

                  Gee what a waste of time, smelly losing tickets.... only the winning ticket will have best smell..... for the ladies they should have scratch off for winning new shoes that would a great seller my wife would say.

                  Party Like a RockStar

                    four4me's avatar - gate1
                    MD
                    United States
                    Member #1701
                    June 18, 2003
                    8393 Posts
                    Offline
                    Posted: June 19, 2008, 3:20 pm - IP Logged

                    Maryland lottery has the Dubble Bubble scratcher for some time now smells just like the Gum

                    Big John says. You don't hit the number. The number hits you!!!!

                                   I'm not Big John, I'm Four4me, Big John's a friend.
                      justxploring's avatar - villiarna
                      Wandering Aimlessly
                      United States
                      Member #25360
                      November 5, 2005
                      4461 Posts
                      Offline
                      Posted: June 19, 2008, 3:56 pm - IP Logged

                      Maryland lottery has the Dubble Bubble scratcher for some time now smells just like the Gum

                      Surprised they don't have one that smells like money.  How about that new car smell?

                      I think the whole thing is silly.  Maybe they should put some nutritional value in the tickets.  The way the economy is going, if they made them edible, then at least when you lose you could eat your tickets.

                        Avatar
                        New Member
                        Vancouver,Wa.
                        United States
                        Member #57960
                        January 25, 2008
                        14 Posts
                        Offline
                        Posted: June 20, 2008, 3:23 am - IP Logged

                        Maryland lottery has the Dubble Bubble scratcher for some time now smells just like the Gum

                        yes number do hit u but it gotta be away to beat the  system, man com on Big J.

                          Avatar
                          New Member
                          Vancouver,Wa.
                          United States
                          Member #57960
                          January 25, 2008
                          14 Posts
                          Offline
                          Posted: June 20, 2008, 3:28 am - IP Logged

                          Psykomo - you have a Select Comfort?   Maybe all Lottery players need to have a sleep number bed.  LOL    I wouldn't suggest cutting it open & stuffing it, since it's an air mattress!

                          I'm glad we don't have scratch & sniff tickets in Florida.  Between the mosquitos, no-seeums, fire ants and all the pollen, all I ever do is scratch & sniff.  So I'd probably just be blowing my money away, and that's nothing to sneeze at.

                          slowrolln66 need to hit the number babe in Wa. Vancouver Isaaaaaaaaaaiah646Lol.