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New logo for Iowa Lottery

Iowa LotteryIowa Lottery: New logo for Iowa Lottery
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CLIVE, Iowa — The Iowa Lottery unveiled a new logo Monday to celebrate more than 40 years in business.

The Iowa Lottery introduced its fourth logo, which will maintain the shooting star that has been central to the lottery's identity since it began in 1985.

You might know the current Iowa Lottery logo as a circular symbol made up of red, yellow and orange. The new look will illustrate a "streamlined look" using white and blue.

"This new look for the lottery has a punch to it," said Iowa Lottery CEO Terry Rich in a release. "It's energetic and forward looking, but maintains themes that have been at the lottery's core since it began in 1985."

Starting July 1, the lottery will begin using the new that features one shooting star above the term IALottery.  For several years, the Iowa Lottery has used a "Woo-hoo!" recording in its advertisements when a winning ticket is scanned at a lottery terminal.

Officials say the new logo incorporates a "Woo Hoo for You" tagline that references luck and excitement.

"The shooting star has always been central to our lottery," Rich said. "It's a symbol of luck but represents celebration, too. We also view it as aspirational in terms of the vital difference lottery proceeds have made in our state."

Since the lottery started, players have won more than $3.6 billion in prizes. The lottery has raised more than $1.7 billion for the state programs.

News story photo(Click to display full-size in gallery)

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7 comments. Last comment 5 months ago by MaximumMillions.
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music*'s avatar - nw bookeep.jpg
Happy California
United States
Member #157856
August 2, 2014
1517 Posts
Online
Posted: June 21, 2016, 1:24 pm - IP Logged

 I like it. I am duly impressed with this change for the better. Congratulations to Iowa! 

 Iowa has certainly won their fair share!  Banana

 Thanks go to Terry Rich and Mary Newbauer the lottery spokesperson and the rest of the team.

 I've been rich and I've been poor. Believe me, rich is better. 

 Attributed to Joe E. Lewis and others

    helpmewin's avatar - dandy
    u$a
    United States
    Member #106665
    February 22, 2011
    19840 Posts
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    Posted: June 27, 2016, 4:27 pm - IP Logged

     I like it. I am duly impressed with this change for the better. Congratulations to Iowa! 

     Iowa has certainly won their fair share!  Banana

     Thanks go to Terry Rich and Mary Newbauer the lottery spokesperson and the rest of the team.

    I Agree!

    Let it Snow Snowman

      sully16's avatar - sharan
      Ringleader
      Michigan
      United States
      Member #81740
      October 28, 2009
      40487 Posts
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      Posted: June 28, 2016, 8:15 am - IP Logged

      Woo Hoo, looks much better.

      Did you exchange a walk on part in the war ?

      For a lead role in a cage?

       

                                                  From Pink Floyd's " Wish you were here"

        Artist77's avatar - batman14

        United States
        Member #121745
        January 16, 2012
        4792 Posts
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        Posted: June 30, 2016, 7:50 pm - IP Logged

        Woo Hoo.

        May a who from whoville named Cindy lou who win it all.

        Then she and the grinch can throw a grand ball. 

        New cars, guitars, and foreign bazarrs.

        Perhaps even a trip to Mars via the stars.

        J'aime La France.

          Artist77's avatar - batman14

          United States
          Member #121745
          January 16, 2012
          4792 Posts
          Online
          Posted: July 1, 2016, 8:17 pm - IP Logged

          What??? No love for my poem?

          J'aime La France.

            thamizhpayan's avatar - Lottery-052.jpg

            United States
            Member #173017
            February 13, 2016
            494 Posts
            Online
            Posted: July 2, 2016, 10:19 am - IP Logged

            Woo Hoo, looks much better.

            The website is blue themed gives  ocean color effect

              MaximumMillions's avatar - Lottery-013.jpg

              Germany
              Member #164603
              March 8, 2015
              612 Posts
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              Posted: July 2, 2016, 2:03 pm - IP Logged

              Looks pharmaceutical to me.