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New logo for Iowa Lottery

Jun 21, 2016, 12:56 pm

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Iowa LotteryIowa Lottery: New logo for Iowa LotteryRating:

CLIVE, Iowa — The Iowa Lottery unveiled a new logo Monday to celebrate more than 40 years in business.

The Iowa Lottery introduced its fourth logo, which will maintain the shooting star that has been central to the lottery's identity since it began in 1985.

You might know the current Iowa Lottery logo as a circular symbol made up of red, yellow and orange. The new look will illustrate a "streamlined look" using white and blue.

"This new look for the lottery has a punch to it," said Iowa Lottery CEO Terry Rich in a release. "It's energetic and forward looking, but maintains themes that have been at the lottery's core since it began in 1985."

Starting July 1, the lottery will begin using the new that features one shooting star above the term IALottery.  For several years, the Iowa Lottery has used a "Woo-hoo!" recording in its advertisements when a winning ticket is scanned at a lottery terminal.

Officials say the new logo incorporates a "Woo Hoo for You" tagline that references luck and excitement.

"The shooting star has always been central to our lottery," Rich said. "It's a symbol of luck but represents celebration, too. We also view it as aspirational in terms of the vital difference lottery proceeds have made in our state."

Since the lottery started, players have won more than $3.6 billion in prizes. The lottery has raised more than $1.7 billion for the state programs.

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7 comments. Last comment 6 years ago by MaximumMillions.
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music*'s avatar - DiscoBallGlowing
Fresno, California
United States
Member #157849
August 2, 2014
3959 Posts
Offline

 I like it. I am duly impressed with this change for the better. Congratulations to Iowa! 

 Iowa has certainly won their fair share!  Banana

 Thanks go to Terry Rich and Mary Newbauer the lottery spokesperson and the rest of the team.

 "We are all in this together!" 

    helpmewin's avatar - dandy
    100
    u$a
    United States
    Member #106660
    February 22, 2011
    19967 Posts
    Offline

     I like it. I am duly impressed with this change for the better. Congratulations to Iowa! 

     Iowa has certainly won their fair share!  Banana

     Thanks go to Terry Rich and Mary Newbauer the lottery spokesperson and the rest of the team.

    I Agree!

    Patriot

      sully16's avatar - sharan
      25
      Ringleader
      Michigan
      United States
      Member #81738
      October 28, 2009
      99747 Posts
      Online

      Woo Hoo, looks much better.

      Happy National Paul Bunyan Day  Leaving

        Artist77's avatar - batman14

        United States
        Member #121739
        January 16, 2012
        7912 Posts
        Offline

        Woo Hoo.

        May a who from whoville named Cindy lou who win it all.

        Then she and the grinch can throw a grand ball. 

        New cars, guitars, and foreign bazarrs.

        Perhaps even a trip to Mars via the stars.

        HALLELUJAH!!!

          Artist77's avatar - batman14

          United States
          Member #121739
          January 16, 2012
          7912 Posts
          Offline

          What??? No love for my poem?

          HALLELUJAH!!!

            thamizhpayan's avatar - Lottery-052.jpg

            United States
            Member #173010
            February 13, 2016
            1410 Posts
            Offline

            Woo Hoo, looks much better.

            The website is blue themed gives  ocean color effect


              Germany
              Member #164595
              March 8, 2015
              803 Posts
              Offline

              Looks pharmaceutical to me.