Iowa Lottery CEO worries about jackpot fatigue

Nov 26, 2018, 7:39 pm (9 comments)

Iowa Lottery

Iowa Lottery CEO Terry Rich says due to recent "jackpot runs" for Powerball and Mega Millions, Iowa Lottery sales and profits are running about a month ahead of projections.

"We're still, per capita, are in the middle in the number of dollars spent per person," Rich says. "You go to the east coast, it's probably three or four times per person what they spend on lottery and gaming than what we do in Iowa."

A recent $1.5 billion Mega Millions jackpot was won by a player in South Carolina. A woman in Redfield, Iowa, recently claimed half of a nearly $690 million jackpot for the October 27 Powerball drawing. Rich says "jackpot fatigue" is a concern, as players now expect those huge prizes.

"Used to be at $10 million we had lines out the door," Rich says. "Now, it's probably $400 million before even the press start taking a look at it."

Rich delivered a financial report to the governor last week. Officials project the Iowa Lottery will submit $70 million in profits to the state treasury in the next budgeting year. About 2400 Iowa retailers sell Lottery products. Those retailers will be paid about $22 million dollars in commissions this year, according to Rich.

Despite all the chatter about the multi-state jackpot games of Powerball and Mega Millions, the Iowa Lottery consistently makes more from sales of scratch games.

Radio Iowa

Comments

noise-gate

You got that right Terry!

 

asleep GIF

MsBee18

Quote: Originally posted by noise-gate on Nov 26, 2018

You got that right Terry!

 

asleep GIF

NG I don't know what that animal is, but that is kind of funny lol.

jjtheprince14

“Can’t win” is extremely strong with this current PB and MM run.

Horsegeek40

Also on lotto America. Jackpot at $11 million and climbing.

mikeintexas's avatarmikeintexas

Quote: Originally posted by MsBee18 on Nov 26, 2018

NG I don't know what that animal is, but that is kind of funny lol.

I don't know either, but thanks to the Internet, I should be able to ferret out an answer.  I'll get back to you.

music*'s avatarmusic*

"the Iowa lottery consistently makes more from the sales of scratch games". This is why I do not play scratchers or as the Aussies say, Scratchies.

 I am content on not giving my money to the State that sells scratch-offs. I will stay with MM & PB.

Good Luck!Roll Eyes

bobby623's avatarbobby623

Maybe this is the first story that will eventually lead to a matrix change for one or both games.
The next story will be one where a group of unknown players will say that they think adding balls to the games is a good idea and will provide
higher jackpots.
The unknown players will no doubt be lottery employees.

music*'s avatarmusic*

Quote: Originally posted by bobby623 on Nov 27, 2018

Maybe this is the first story that will eventually lead to a matrix change for one or both games.
The next story will be one where a group of unknown players will say that they think adding balls to the games is a good idea and will provide
higher jackpots.
The unknown players will no doubt be lottery employees.

Green laughI Agree!

Think's avatarThink

Here Come Better Odds with New Matrixes at $3 per ticket and $2 PowerPliers

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