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Ireland Lottery advertising claims under scrutinyNews Story
The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community. The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee. The television ad in question featured a shopkeeper and a customer. When the customer placed her lot
Jan 24, 2024, 10:51 am - Lottery News

New UK Lottery operator Allwyn sets sights on Irish National LotteryNews Story
Allwyn Entertainment plans to bid for majority stake in Ireland Lottery By Kate Northrop Allwyn Entertainment, the new operator of the UK National Lottery, is planning to place a bid for a majority stake in the Irish National Lottery and expand its hold as Europe's largest lottery group. Now the biggest lottery operator in Europe, Allwyn is setting its sights on the Ireland National Lottery and is expected to enter the race to buy a majority stake. In March, Allwyn completed its
May 3, 2023, 10:49 am - Lottery News

Ireland National Lottery spent majority of unclaimed prize money on advertisingNews Story
Lottery CEO defends use of unclaimed winnings for marketing as best way to promote good causes By Kate Northrop The Ireland National Lottery is defending itself against criticism for spending nearly the entire amount of unclaimed prize money on advertising. Premier Lotteries Ireland (PLI), the operator of the Ireland National Lottery, is dismissing claims that it did something wrong when it allocated an overwhelming majority of unclaimed winnings to marketing. The Public Accounts
Dec 9, 2022, 5:03 pm - Lottery News

Daughter gifts her dad lottery ticket worth $675,000 for Father's DayNews Story
Father's Day gifts will be hard to top from now on By Kate Northrop For one dad, nothing says Happy Father's Day than being gifted a lottery ticket that turns out to be worth $675,000 (US$523,036). This year's Father's Day present will be hard to top after a daughter gifted her dad a winning lottery ticket worth six figures. John and Anne Bartlett, of St. John's, Newfoundland and Labrador, couldn't have been more stunned with the little gift slipped inside a Father's Day card f
Jun 30, 2022, 6:38 am - Lottery News