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$49,000 Mercedes is Washington Lottery's marketing toolNews Story
Some folks may think it's just a new way for Washington's Lottery to take suckers for a ride. That's not quite the agency mission, insists Lottery director Bill Hanson. So what is it? Hanson said Friday the agency bought a $49,000 Mercedes Sprinter van as a marketing tool to boost Lottery ticket sales at the Puyallup Fair and other big festivals where it sets up for marketing. He said it is an idea the agency dreamed up to boost revenues and help fill the state's yawning budget hole.
Oct 3, 2011, 2:21 am - Lottery News

Florida Lottery to update branding, Web siteNews Story
The Florida Lottery is not aging gracefully. Voters enthusiastically approved state-run gambling 25 years ago, but the Lottery is struggling to keep up with today's demands. Sales are lagging. Its approach to online media is sluggish. And other forms of gambling, such as Indian-run casinos and Internet cafes, are luring customers away from lucky numbers and scratch-offs. State officials are well aware of the shortcomings. Gov. Rick Scott's choice to lead the agency is a branding expe
Aug 1, 2011, 6:56 am - Lottery News

Maryland Lottery to tackle budget constraints with social mediaNews Story
The Maryland Lottery will rely more on social media and less on D.C.'s massive media market to tout its games as the state slashes its advertising budget. The state agency said it will look at Twitter, Facebook and other online networking sites to save money after statewide budget cuts slashed its ad spending by $5.5 million. And instead of buying pricey ads on local television stations that reach the entire D.C. market, it may buy Comcast cable ads that target certain neighborhoods, lottery
Jul 31, 2009, 8:37 am - Lottery News

Tenn. Lottery's Hargrove named chair of the Powerball GroupNews Story
Rebecca Hargrove, president and CEO of the Tennessee Education Lottery, earlier this month was named Chair of the Powerball Group of the Multi-State Lottery Association. In the position announced July 10, Hargrove will oversee the management and marketing of the brand, its budget, its rules and new membership. A 24-year lottery industry veteran, Hargrove has served as the chief executive of four U.S. lotteries and was hired in 2003 to launch Tennessee's lottery. The Multi-State Lottery
Jul 29, 2009, 12:16 pm - Lottery News

Sweet dreams in hard times add to lottery salesNews Story
When gasoline prices shot up this year, Peggy Seemann thought about saving the $10 she spends weekly on lottery tickets. But the prospect that the $10 could become $100 million or more was too appealing. So rather than stop buying Mega Millions tickets, Ms. Seemann, 50, who lives in suburban Chicago and works in advertising sales for a financial Web site, saved money instead by packing her lunch a few days a week, keeping alive her dreams of hitting a jackpot and retiring as a multimillionair
Sep 14, 2008, 9:49 pm - Lottery News

Privatization of Texas lottery may get 2nd look in 2009News Story
Texans could buy lottery tickets at the checkout lines in supermarkets and big-box department stores, at coffee shops and cabarets. They could pay with credit cards or personal checks and play online or the old-fashioned way with a ticket that's also a tiny ad for anything from soft drinks to sporting events. Those are just some of the proposals offered to state officials by some of the nation's largest financial firms that have an interest in remaking the 16-year-old government-run Texas Lot
Apr 8, 2008, 10:42 am - Lottery News

Mass. Lottery to target younger playersNews Story
State Lottery officials are wagering a new advertising campaign will persuade young adults to take a chance on the Numbers Game, a contest with an aging player population. The state Lottery Commission last week extended its contract with advertising firm Hill Holliday of Boston for one year at $10 million, Executive Director Joseph Sullivan said. Part of the strategy will be to focus advertising in a place where Lottery officials believe they can reach more people in their 30s and 40s th
Jul 7, 2006, 6:50 am - Lottery News

Tennesse lottery markets tickets as Christmas giftsNews Story
Buying lottery tickets as Christmas gifts hasn't caught on at east Nashville's Community Market, one of the city's most popular convenience stores for players to buy games.The idea never dawned on Seneca Bradley, 28, who plays there occasionally.But a $1 or $5 lottery game just may be the perfect alternative to a Christmas card, which would cost about the same, he said.Holiday-themed TV and radio commercials encourage people to buy lottery items everything from scratch-off games to Powerball tic
Dec 21, 2004, 9:56 am - Lottery News

Marketing scholarships a challenge for Tennessee LotteryNews Story
Myron Oglesby-Pitts imagines advertisements for the Tennessee HOPE Scholarship on TV screens, billboards, hot-air balloons and buses.She can see herself and staff members driving a HOPE Hummer, a Humvee that could navigate the hills and valleys of the state's 95 counties, giving high school students and guidance counselors an impressive symbol of a college education made more affordable by lottery revenues.All of those things, she said, might be necessary to get the word out about requirements
Nov 3, 2003, 6:45 am - Lottery News