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'4 This Way' is a Big Hit with New Mexico Lottery Players

New Mexico LotteryNew Mexico Lottery: '4 This Way' is a Big Hit with New Mexico Lottery Players

The New Mexico Lottery Authority has announced that its newest lotto game, "4 This Way!" has averaged more than three top prize winners a week since its launch in September.

To date, 42 players from across the state have won the game's top $4,000 prize by matching all four winning numbers in the order they were drawn, a release from the Lottery says.

Each play costs $1 and there are four prize levels, ranging from $4,000 to $1.

It's difficult to compare the success of the Lottery's various games in terms of numbers of winners, says Lance Ross, the Lottery's media spokesperson. "Each game is different. Players have their favorites. Because the odds and the prizes and play styles are all unique, it's difficult to compare the number of winners between games."

In terms of the player base for each game, sales of "4 This Way!" are comparable to Pick 3 sales when it started several years ago, Ross says. In July 2003, sales of Pick 3 amounted to $29,000 a week; they rose to $38,000 to $40,000 a week since Thanksgiving of this year. By comparison, sales of "4 This Way" have reached $20,000 to $27,000 per week since Thanksgiving 2004.

"Hopefully, sales of '4 This Way' will match Pick 3's dventually. But there's probably some overlap [in players]," Ross says. He adds that when the Lottery adds new games to its repertoire, sales of existing games stabilize, but do not suffer.

Based on sales through November and a corresponding fund transfer in late December, the New Mexico Lottery will have raised almost $230 million for New Mexico education since the Lottery was launched in April 1996. Of that, more than $163 million will have been earmarked for the Lottery Success Scholarship program, which has provided in-state tuition at colleges and universities for more than 32,000 college students. Another $66.5 million had previously been used for school construction and repairs.

American City Business Journal

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3 comments. Last comment 12 years ago by Todd.
Page 1 of 1

United States
Member #379
June 5, 2002
11296 Posts
Posted: December 31, 2004, 9:16 am - IP Logged

I still believe NM should offer Hot Lotto.

    LOTTOMIKE's avatar - Lottery-063.jpg
    United States
    Member #7853
    October 15, 2004
    11338 Posts
    Posted: January 1, 2005, 2:46 am - IP Logged

    i wish i was there to play that

      Todd's avatar - Cylon 2.gif
      Chief Bottle Washer
      New Jersey
      United States
      Member #1
      May 31, 2000
      23353 Posts
      Posted: January 1, 2005, 9:53 am - IP Logged
      Quote: Originally posted by LOTTOMIKE on January 1, 2005

      i wish i was there to play that

        I wish NJ offered that game, because I would play Pick 4 more often then.


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