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Lottery competition between two border states

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A close look at the Georgia and Tennessee Lotteries 

University of Georgia demographer exemplifies general lack of understanding; buys into lottery myth: "There aren't people in Brooks Brothers suits holding briefcases standing in line for tickets."

Bob Kilgore lives in Jasper, Tenn., but he regularly buys lottery tickets in neighboring Georgia.

"I started playing the lottery in Georgia when it started (in 1993), and I've just kept buying most of my tickets in Georgia," Mr. Kilgore said last week while buying Jumbo Bucks scratch-off games and Mega Millions tickets at the Fast Food and Fuel market in Wildwood, Ga. "I occasionally buy Tennessee Lottery tickets, but Tennessee doesn't seem to have as many winners."

Georgia's 14-year-old lottery continues to attract more lottery sales than does Tennessee's lottery, which began in January 2004.

In the most recent fiscal year, per capita lottery sales in Georgia rose to more than $339, or the equivalent of 93 cents per day for every person in Georgia. That was more than double Tennessee's lottery sales of just over $163 per person, or 45 cents per day for all Tennesseans, in the same year.

In Georgia, with a population of nearly 9.4 million, lottery sales last year were more than triple the volume in Tennessee with a population of just more than 6 million.

As only the second state behind Florida to have a lottery in the Southeast, Georgia debuted its lottery in 1993 with the highest per capita sales of any lottery begun to that point. Tennessee has not matched the $165 per capita spending for Georgia's lottery in its first year.

Among the eight states in the Southeast with a lottery, Georgia had the highest lottery sales for its size, according to the most recent data from the North American Association of State and Provincial Lotteries. Tennessee placed sixth among the eight states, ahead of only North Carolina and Louisiana.

Georgia sales last year also grew faster than in Tennessee, spurred in part by a record high Mega Millions prize in March and a slightly higher payout ratio than in Tennessee throughout the year.

Nonetheless, officials in both states said their lotteries continue to grow and generate more money for both college scholarships and preschool programs.

Tale of two states

Rebecca Hargrove, president of the Tennessee Education Lottery Corp., who previously headed lotteries in Georgia, Florida and Illinois, said it's problematic to compare one state lottery with another because there are so many variables that account for differences. Among other factors, she cited differences in state games, spending patterns, tourism makeup and a lottery's age.

Listen to Rebecca Hargrove speak about the financial considerations of a state lottery. (MP3 audio)

Listen to Rebecca Hargrove speak about the financial considerations of a state lottery. (MP3 audio)

Watch the video presentation, including lottery players speaking about their games.

Watch the video presentation, including lottery players speaking about their games.

Tennessee judges its lottery's performance based upon what it provides for education, she said.

"We're really happy with the dollars we've been able to raise for education," she said. Within the next few months, Tennessee's lottery program will surpass $1 billion raised for education to date.

Even so, the lottery had a smaller percentage increase in total education dollars in the fiscal year ending in June compared with the previous year, figures show.

Total education funding increased about 3 percent this past fiscal year, compared with about 18 percent growth in fiscal year 2006, according to lottery data.

Ms. Hargrove said one reason for the smaller increase in 2007 is that there were no Powerball jackpots that reached more than $300 million. There were two Powerball jackpots larger than $300 million in the previous fiscal year, she said.

But Ms. Hargrove said the current fiscal year that began July 1 is already looking strong because of a Powerball jackpot that reached more than $300 million in August.

Conversely in Georgia, a record high $390 million jackpot in March swelled Georgia's lottery sales in the week before the drawing to more than $96 million -- the highest week on record. Georgia benefited by having one of two winners of the record 12-state Mega Millions jackpot. Ed Nabors, a 52-year-old truck driver from Rocky Face, Ga., took home a cash prize of $116 million from what turned out to be the biggest award in lottery history.

Even after 14 years of operation, the Georgia lottery in fiscal 2006-07 still managed to make bigger sales gains than did its nearly 4-year-old counterpart in Tennessee. Georgia lottery sales grew 7.5 percent in the most recent fiscal year, outpacing the 6.1 percent gain in lottery ticket sales in Tennessee.

Margaret R. DeFrancisco, president and CEO of the Georgia Lottery, said Georgia sales swelled last year by the addition of $20 scratch-off tickets, which opened up a different market segment, and by record high multi-state jackpots, which lured more buyers eager to share in the chance for bigger prizes.

"We really had a great year all the way around," she said. "We certainly see when we get a Mega jackpot that is really high that we get a lot more players and sell a lot more tickets."

Mr. Bottorff said Tennessee devotes slightly less to prizes than does Georgia to give a bigger share of the lottery proceeds to education. Although the lower pay-out ratio may encourage some lottery players such as Mr. Kilgore to play in Georgia rather than Tennessee, Mr. Bottorff said the Tennessee Lottery board "is very conscious of our social responsibility.

Bob Kilgore, left, of Jasper, Tenn., buys Georgia Lottery tickets from Nickie Davis at the Mapco Fast Food and Fuel market in Wildwood, Ga."We want to continue to grow our lottery sales, but we are not going to simply raise the prize ratio to get more sales when what we are really after is more money for education," he said.

Lottery lucky for education

Lottery supporters say the proceeds from the state-sponsored games have helped boost both the number and quality of students in Tennessee and Georgia colleges by offering scholarships for the best students to stay in their home states.

Dennis Bottorff, chairman of the Tennessee Lottery Corp., said the lottery has exceeded its goals in each of its first three years of operation "and is one of the most successful startups of any lottery in the country."

"The amount of money that was projected to be needed for scholarships has been exceeded, and surpluses are being created so that the governor and the Legislature are talking about ways to channel that extra money into other parts of education," Mr. Bottorff said.

Nearly $1 billion has been given for educational programs and scholarships in Tennessee since the lottery's inception, resulting in colleges such as the University of Tennessee having freshman classes with record high academic profiles.

"We are an undereducated state, and we need ways to improve access to education in our state," Mr. Bottorff said.

Taylor Winn, 18, a freshman at the University of Tennessee at Chattanooga from Jackson, Tenn., said the lottery scholarship is allowing her to take out fewer student loans to finance college.

"I didn't really think about going to college out of state because of it (the lottery scholarship)," she said. "I'm saving money by going in-state."

Since its start in 1993, the Georgia Lottery has transferred nearly $10 billion to the state Treasury Lottery for Education Account.

Ms. DeFrancisco said more than 1 million college HOPE scholarships have been awarded and 850,000 children in preschool have received lottery-funded scholarships and grants.

"Over the past 14 years, we've pretty much impacted every family in our state," she said. "I have people tell me all the time that they play to win, but they also know that even if they don't win, they know where part of their money goes."

Gambling concerns

Critics contend that the educational gains flow primarily to middle- and upper-income individuals while lottery sales come disproportionately from low- and middle-income families.

David Fowler, a former state senator from Signal Mountain who now heads the Family Action Council of Tennessee, said he worries the lottery sends the wrong message about how individuals should try to accumulate wealth.

"It's an indictment on our society that people don't see education, hard work and savings as necessarily the route to making more money today," he said.

U.S. Rep. Steve Cohen, D-Tenn., a former state senator from Memphis who led the effort to establish the lottery, said the lottery has been a success because of the gains it has produced in higher education and pre-k.

"There have been no adverse social or economic affects as were forecast by the opponents who suggested catfish would come from the sky, Lookout Mountain would crumble or that Rock City would melt," he said.

Dr. Doug Bachtel, a demographer at the University of Georgia, said the reason for the success of Georgia's lottery is a high poverty rate and low average educational attainment level.

"There aren't people in Brooks Brothers suits holding briefcases standing in line for tickets," he said.

According to the U.S. Census Bureau, about 14 percent of Georgia's population was in poverty in 2004, the most recent year that poverty statistics are available. Tennessee stands at 15 percent.

Dr. Bachtel said because its poverty rate is similar to Georgia's, Tennessee's lottery likely will grow.

He said analysts, however, should be careful when determining the reasons people play the lottery because for some people, it's a source of entertainment.

The success of that "entertainment" from the Georgia Lottery helped convince a 58 percent majority of Tennessee voters to approve a constitutional amendment in November 2002 to allow a state-run lottery, according to both critics and supporters of lottery.

To minimize the potential adverse impact from the lottery on compulsive gamblers or low-income persons, the lottery board in Tennessee urges players on all tickets to "play responsibly" and prize payouts and advertised claims are limited to avoid luring persons to playing the lottery more than they should.

"You are always asking yourself if we are being part of something to promote habitual gambling," Mr. Bottorff said. "I don't think there is any proof anyway that that has happened anywhere across the country."

Ms. DeFrancisco of the Georgia Lottery said she urges all ticket buyers "to play within their means."

"We encourage people to play responsibly, and that's all over our literature, our Web site and our ads."

In Georgia, the lottery also provides $240,000 a year for a gambling hot line operated by Hodac Inc., a contractor for the Division of Mental Health, Developmental Disabilities and Addictive Diseases. The hot line receives, on average, 145 calls a month and makes 35 referrals per month, according Taka L. Wiley, a spokeswoman for the Georgia Department of Human Resources.

Tennessee in spring 2005 launched a state-funded $200,000 program that added gambling addiction to the state's drug-and-alcohol abuse hot line called the Redline.

The hot line this year through August has received an average of 58 calls per month for gambling issues, according to data provided by the Tennessee Association of Alcohol, Drug and other Addiction Services.

By the Numbers

Tennessee lottery

  • 60,000 — approximate number of college students who received lottery-funded awards in 2006-07
  • 290 — Number of prekindergarten classes funded by the lottery in 2006-07
  • 4,700 — Number of retailers selling Tennessee lottery tickets
  • $3.3 billion — Total ticket sales as of June, 30, 2007 since the lottery began in 2004
  • $919 million — Total raised for education as of June 30, 2007 since the lottery began in 2004.

Georgia lottery

  • 207,508 — number of students who received lottery-funded awards in 2006-07
  • 850,000 — Number of pre-kindergarten students who have benefited from lottery proceeds to date.
  • 7,800 — Number of retailers selling Georgia lottery tickets
  • $30 billion — Lottery ticket sales in Georgia since program began in 1993
  • $9.3 billion — Total amount transferred from the Georgia Lottery to the Lottery for Education Account.

Sources: Tennessee and Georgia lottery boards

Chattanooga Times Free Press

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10 comments. Last comment 9 years ago by Tnplayer805.
Page 1 of 1
konane's avatar - wallace
Atlanta, GA
United States
Member #1265
March 13, 2003
3333 Posts
Offline
Posted: October 5, 2007, 3:31 pm - IP Logged

Great article, Todd!

Georgia has ball drop drawings where the general public gets to witness them live on tv as they're drawn.

Georgia now has a lottery director who listens to player concerns, who has begun having second chance drawings, contests and sends out buy one get one free ticket coupons.  We have had so many wonderful improvements since she came, it's like night and day.

___________

"Not a (Georgia Lottery) Players Club member?
Membership is FREE, so register today!" 

 http://www.galottery.com/stc/home/index.jsp

Good luck to everyone!

    Dr Lottery's avatar - 10847
    Albany,Georgia
    United States
    Member #45615
    August 24, 2006
    2135 Posts
    Offline
    Posted: October 5, 2007, 5:06 pm - IP Logged

    Great article, Todd!

    Georgia has ball drop drawings where the general public gets to witness them live on tv as they're drawn.

    Georgia now has a lottery director who listens to player concerns, who has begun having second chance drawings, contests and sends out buy one get one free ticket coupons.  We have had so many wonderful improvements since she came, it's like night and day.

    ___________

    "Not a (Georgia Lottery) Players Club member?
    Membership is FREE, so register today!" 

     http://www.galottery.com/stc/home/index.jsp

    if Georgia change from this method of using the balls I would stop playing I like the live ball drops !!

    One day I will Hit BIG!!

      Ms. Pat's avatar - Lottery-032.jpg
      Fayetteville, Georgia
      United States
      Member #3593
      February 2, 2004
      2285 Posts
      Offline
      Posted: October 5, 2007, 5:20 pm - IP Logged

      I Agree!

        LOTTOMIKE's avatar - cash money.jpg
        Tennessee
        United States
        Member #7853
        October 15, 2004
        11338 Posts
        Offline
        Posted: October 5, 2007, 5:41 pm - IP Logged

        tennessee is stupid.the damage is done.the director here needs to go.the difference is night and day between georgia and tennessee.georgia is every example of WHAT to do in running a lottery.tennessee is every example of WHAT NOT to do in running a lottery.

          Dr Lottery's avatar - 10847
          Albany,Georgia
          United States
          Member #45615
          August 24, 2006
          2135 Posts
          Offline
          Posted: October 5, 2007, 5:44 pm - IP Logged

          tennessee is stupid.the damage is done.the director here needs to go.the difference is night and day between georgia and tennessee.georgia is every example of WHAT to do in running a lottery.tennessee is every example of WHAT NOT to do in running a lottery.

          the director of the Tennessee Lottery use tobe director of Flordia & Georgia she got me paid in Georgia off that 27 million pay out on the trip 777 she got me set for life!!

          One day I will Hit BIG!!

            Avatar
            New Member

            United States
            Member #55454
            October 2, 2007
            4 Posts
            Offline
            Posted: October 5, 2007, 8:24 pm - IP Logged

            "There aren't people in Brooks Brothers suits holding briefcases standing in line for tickets," he said.

             

            Very good point Doc. So why are they (Tennessee and other states) giving away briefcases to players as prizes? I'd like to see the market research behind that decision Ms. Paul, I mean Hargrove. You do conduct market research to back up your game concepts, right?

              LOTTOMIKE's avatar - cash money.jpg
              Tennessee
              United States
              Member #7853
              October 15, 2004
              11338 Posts
              Offline
              Posted: October 6, 2007, 1:24 am - IP Logged

              pepper.when tennessee first started i hit 486 ten times for 5 grand.i was set for a while too.then.....

                jarasan's avatar - new patrick.gif
                Harbinger
                D.C./MD.
                United States
                Member #44103
                July 30, 2006
                5583 Posts
                Online
                Posted: October 6, 2007, 7:47 pm - IP Logged

                It looks like Becca has been around, she left 3 A+ rated lotteries in her wake.  Is it because she left them? 

                If that isn't the case then:

                One might ask: "Why on earth would Becca abandon a successful formula?"

                I believe Becca is trying to scrape off some expenses by going computerized, and tweak the bottom line up even further, to try and better her past success. 

                As an observer and uncompensated consultant, I would say to her:

                "Becca your experiment in Tennessee has failed, you have created a Frankenstein-sized maelstrom of controversy and lost a sea of revenue.  Return to the ball draws, go back to the successful formula.  It is OK, you'll go from 3-1 to 4-0, a win-win-win-win. I believe the people of Tennessee will understand it was a trial and is eligible to revert back to ball draws.  If this happens the Tenn. Lottery will regain the trust of the people, sales will go back up, and all this controversy will have a happy ending." 

                "Becca, I recommend (beckon) you to go back to what works, it's what the people of Tennessee want.  The children of Tennessee deserve a well funded education just like in Illinois, Georgia, and Florida." 

                  konane's avatar - wallace
                  Atlanta, GA
                  United States
                  Member #1265
                  March 13, 2003
                  3333 Posts
                  Offline
                  Posted: October 7, 2007, 10:35 am - IP Logged

                  Biggest problem with Becca ........ she's totally deaf to player input, never, ever, ever listened in Georgia.  Period.  Why begin now when she's headed up 4 lotteries and can do no wrong????????

                  Even the most simple organism learns and evolves from changes in its surroundings.

                  However it appears some higher on the food chain believe if they do enough damage control and stall long enough, then they can force players to give up fighting.

                  Good luck to everyone!

                    Tnplayer805's avatar - G 14_v78828750_Small.JPG
                    North Dakota
                    United States
                    Member #13397
                    April 5, 2005
                    1623 Posts
                    Offline
                    Posted: October 8, 2007, 10:32 pm - IP Logged

                    WOW, My neighbor is on this News Clip...  Strange...  Anyway, I do the same.  I go to wildwood because the GA lottery is honest. 

                    How are you going to win if you don't play?