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Oklahoma Lottery revamping after lawmakers pass legislation to increase prizes

Jun 21, 2017, 7:42 am

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Oklahoma LotteryOklahoma Lottery: Oklahoma Lottery revamping after lawmakers pass legislation to increase prizesRating:

OKLAHOMA CITY — The Oklahoma Lottery is revamping its products and marketing strategy in light of a recent law change removing the requirement that 35 percent of its profits go to education.

The changes were discussed Tuesday during a meeting of the Lottery Commission.

Supporters of House Bill 1837, which was signed into law by Gov. Mary Fallin, say the removal of the 35 percent requirement will increase prizes, resulting in more players and more funding for education.

The change in the law means the lottery will be able to provide a projected $335 million to education in the next five years, said Jay Finks, director of marketing and administration for Oklahoma Lottery.

Without the change, the figure would be $225 million, Finks said.

Lottery officials have a goal of increasing sales by 30 percent next year, he said, and they are hoping to increase sales on instant tickets by almost $40 million.

In the past, Oklahoma Lottery prizes were the worst in the nation, resulting in 12 years of lower payouts, Finks said.

Getting players to return to the game is going to involve new marketing strategy, he said.

Lottery officials are in the process of replacing all instant tickets with brand new tickets with higher payouts, Finks said.

Part of the new strategy is to educate players about the changes, he said.

According to research, the public has low confidence that money from the lottery goes to education, Finks said, but the new push will attempt to change that perception.

Because the lottery has now become "a real lottery," it will need more marketing to act like one, said Rollo Redburn, executive director.

Since its inception in 2005 and through the end of fiscal year 2017, the lottery will have given the state $805 million, Redburn said.

Lottery officials have a goal of giving the state $58 million in fiscal year 2018, Redburn said.

The figure is expected to rise to $65 million in fiscal year 2019, Finks said.

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6 comments. Last comment 3 years ago by dh5164.
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Cassie8620's avatar - oGH0ok
0806 4766 1359 2432 6231
California
United States
Member #180566
March 13, 2017
4041 Posts
Offline
Posted: June 21, 2017, 4:18 pm - IP Logged

I hope for OK. it produce much more winner's out there.

Won over 13G's!( Spring 2020 ) + total (2019) 22,000! Time 2 break the bank, baby! $ $ $ Banana

 

0806 0764 1061 1476 4374  4761 4762 4764 0860

5925 6023 6231 6800 7411 7460 7664 7678 8150

7077 8779 8999 9199 9899 

    music*'s avatar - DiscoBallGlowing
    Fresno, California
    United States
    Member #157851
    August 2, 2014
    3927 Posts
    Offline
    Posted: June 21, 2017, 6:16 pm - IP Logged

    I hope for OK. it produce much more winner's out there.

    I Agree! More winners in Oklahoma!!! Great for schools.

     "We are all in this together!" 

      Avatar
      Kentucky
      United States
      Member #32651
      February 14, 2006
      8931 Posts
      Offline
      Posted: June 21, 2017, 8:56 pm - IP Logged

      The Oklahoma Lottery is revamping its products and marketing strategy in light of a recent law change removing the requirement that 35 percent of its profits go to education.

      The changes were discussed Tuesday during a meeting of the Lottery Commission.

      Supporters of House Bill 1837, which was signed into law by Gov. Mary Fallin, say the removal of the 35 percent requirement will increase prizes, resulting in more players and more funding for education.

      The change in the law means the lottery will be able to provide a projected $335 million to education in the next five years, said Jay Finks, director of marketing and administration for Oklahoma Lottery.

      Without the change, the figure would be $225 million, Finks said.

      Lottery officials have a goal of increasing sales by 30 percent next year, he said, and they are hoping to increase sales on instant tickets by almost $40 million.

      In the past, Oklahoma Lottery prizes were the worst in the nation, resulting in 12 years of lower payouts, Finks said.

      Getting players to return to the game is going to involve new marketing strategy, he said.

      Lottery officials are in the process of replacing all instant tickets with brand new tickets with higher payouts, Finks said.

      Part of the new strategy is to educate players about the changes, he said.

      According to research, the public has low confidence that money from the lottery goes to education, Finks said, but the new push will attempt to change that perception.

      Because the lottery has now become "a real lottery," it will need more marketing to act like one, said Rollo Redburn, executive director.

      Since its inception in 2005 and through the end of fiscal year 2017, the lottery will have given the state $805 million, Redburn said.

      Lottery officials have a goal of giving the state $58 million in fiscal year 2018, Redburn said.

      The figure is expected to rise to $65 million in fiscal year 2019, Finks said.

      Supporters of House Bill 1837, which was signed into law by Gov. Mary Fallin, say the removal of the 35 percent requirement will increase prizes, resulting in more players and more funding for education.

      The smart states are the ones that don't demand "X" amount from their lottery for scholarships or an unreasonable percentage. The OK lottery online games payoffs are on par with other states, especially their Cash 5 game so unless they offer some new games, I don't see how they will entice new/more games.

      Maybe off topic, but the OK Lottery offers Hot Lotto and knowing Hot Lotto games were fixed, why are people still playing?

        Avatar
        New Member
        ok
        United States
        Member #179764
        February 4, 2017
        5 Posts
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        Posted: June 22, 2017, 12:43 pm - IP Logged

        Maybe off topic, but the OK Lottery offers Hot Lotto and knowing Hot Lotto games were fixed, why are people still playing?

         

        Would you care to elaborate?

          Avatar
          Kentucky
          United States
          Member #32651
          February 14, 2006
          8931 Posts
          Offline
          Posted: June 22, 2017, 4:20 pm - IP Logged

          Maybe off topic, but the OK Lottery offers Hot Lotto and knowing Hot Lotto games were fixed, why are people still playing?

           

          Would you care to elaborate?

          If you're not familiar with the Hot Lotto scandal, start here and follow the links. The reason I mentioned the scandal is all three of OK state games and Hot Lotto are RNG drawings. The question is not "can RNG drawings be rigged", but "how many times were they rigged".

            Avatar
            New Member
            ok
            United States
            Member #179764
            February 4, 2017
            5 Posts
            Offline
            Posted: June 22, 2017, 4:51 pm - IP Logged

            Thanks for the link.

             

            Not seen this before.

            Won't stop me playing Hot lotto/ Cash 5

            ($miley face)