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Oklahoma Lottery revamping after lawmakers pass legislation to increase prizes

Jun 21, 2017, 7:42 am

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Oklahoma LotteryOklahoma Lottery: Oklahoma Lottery revamping after lawmakers pass legislation to increase prizesRating:

OKLAHOMA CITY — The Oklahoma Lottery is revamping its products and marketing strategy in light of a recent law change removing the requirement that 35 percent of its profits go to education.

The changes were discussed Tuesday during a meeting of the Lottery Commission.

Supporters of House Bill 1837, which was signed into law by Gov. Mary Fallin, say the removal of the 35 percent requirement will increase prizes, resulting in more players and more funding for education.

The change in the law means the lottery will be able to provide a projected $335 million to education in the next five years, said Jay Finks, director of marketing and administration for Oklahoma Lottery.

Without the change, the figure would be $225 million, Finks said.

Lottery officials have a goal of increasing sales by 30 percent next year, he said, and they are hoping to increase sales on instant tickets by almost $40 million.

In the past, Oklahoma Lottery prizes were the worst in the nation, resulting in 12 years of lower payouts, Finks said.

Getting players to return to the game is going to involve new marketing strategy, he said.

Lottery officials are in the process of replacing all instant tickets with brand new tickets with higher payouts, Finks said.

Part of the new strategy is to educate players about the changes, he said.

According to research, the public has low confidence that money from the lottery goes to education, Finks said, but the new push will attempt to change that perception.

Because the lottery has now become "a real lottery," it will need more marketing to act like one, said Rollo Redburn, executive director.

Since its inception in 2005 and through the end of fiscal year 2017, the lottery will have given the state $805 million, Redburn said.

Lottery officials have a goal of giving the state $58 million in fiscal year 2018, Redburn said.

The figure is expected to rise to $65 million in fiscal year 2019, Finks said.

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6 comments. Last comment 4 years ago by dh5164.
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Cassie8620's avatar - oGH0ok
California
United States
Member #180563
March 13, 2017
4962 Posts
Offline

I hope for OK. it produce much more winner's out there.

Won(2020) $22,000. Let's Go NC! Time 2 break the bank, baby! 1034 1021 1061 1117

0708 0806 2264 2446 2274 4764 4774 4662 4667 6035 6230 6231 6223 6442

2660 2134 2143 2670 2680 4213 5593  7446 7447 7661 7664 7898 8307 8743 8486 9290 9470 9780

    music*'s avatar - DiscoBallGlowing
    Fresno, California
    United States
    Member #157849
    August 2, 2014
    3959 Posts
    Offline

    I hope for OK. it produce much more winner's out there.

    I Agree! More winners in Oklahoma!!! Great for schools.

     "We are all in this together!" 

      Avatar
      Kentucky
      United States
      Member #32651
      February 14, 2006
      9237 Posts
      Offline

      The Oklahoma Lottery is revamping its products and marketing strategy in light of a recent law change removing the requirement that 35 percent of its profits go to education.

      The changes were discussed Tuesday during a meeting of the Lottery Commission.

      Supporters of House Bill 1837, which was signed into law by Gov. Mary Fallin, say the removal of the 35 percent requirement will increase prizes, resulting in more players and more funding for education.

      The change in the law means the lottery will be able to provide a projected $335 million to education in the next five years, said Jay Finks, director of marketing and administration for Oklahoma Lottery.

      Without the change, the figure would be $225 million, Finks said.

      Lottery officials have a goal of increasing sales by 30 percent next year, he said, and they are hoping to increase sales on instant tickets by almost $40 million.

      In the past, Oklahoma Lottery prizes were the worst in the nation, resulting in 12 years of lower payouts, Finks said.

      Getting players to return to the game is going to involve new marketing strategy, he said.

      Lottery officials are in the process of replacing all instant tickets with brand new tickets with higher payouts, Finks said.

      Part of the new strategy is to educate players about the changes, he said.

      According to research, the public has low confidence that money from the lottery goes to education, Finks said, but the new push will attempt to change that perception.

      Because the lottery has now become "a real lottery," it will need more marketing to act like one, said Rollo Redburn, executive director.

      Since its inception in 2005 and through the end of fiscal year 2017, the lottery will have given the state $805 million, Redburn said.

      Lottery officials have a goal of giving the state $58 million in fiscal year 2018, Redburn said.

      The figure is expected to rise to $65 million in fiscal year 2019, Finks said.

      Supporters of House Bill 1837, which was signed into law by Gov. Mary Fallin, say the removal of the 35 percent requirement will increase prizes, resulting in more players and more funding for education.

      The smart states are the ones that don't demand "X" amount from their lottery for scholarships or an unreasonable percentage. The OK lottery online games payoffs are on par with other states, especially their Cash 5 game so unless they offer some new games, I don't see how they will entice new/more games.

      Maybe off topic, but the OK Lottery offers Hot Lotto and knowing Hot Lotto games were fixed, why are people still playing?

        Avatar
        New Member
        ok
        United States
        Member #179761
        February 4, 2017
        5 Posts
        Offline

        Maybe off topic, but the OK Lottery offers Hot Lotto and knowing Hot Lotto games were fixed, why are people still playing?

         

        Would you care to elaborate?

          Avatar
          Kentucky
          United States
          Member #32651
          February 14, 2006
          9237 Posts
          Offline

          Maybe off topic, but the OK Lottery offers Hot Lotto and knowing Hot Lotto games were fixed, why are people still playing?

           

          Would you care to elaborate?

          If you're not familiar with the Hot Lotto scandal, start here and follow the links. The reason I mentioned the scandal is all three of OK state games and Hot Lotto are RNG drawings. The question is not "can RNG drawings be rigged", but "how many times were they rigged".

            Avatar
            New Member
            ok
            United States
            Member #179761
            February 4, 2017
            5 Posts
            Offline

            Thanks for the link.

             

            Not seen this before.

            Won't stop me playing Hot lotto/ Cash 5

            ($miley face)