With still no winner Saturday, the Italian lottery jackpot grew to a record 63 million euros (US$75 million) for the Wednesday drawing.
While no one picked the six lucky numbers, there were four winners for the second prize, each of whom won just under 900,000 euros (US$1.02 million).
Players hoping to win the SuperEnalotto prize have to guess in any order the first six numbers between one and 90 extracted from the lottery wheels of Bari, Florence, Milan, Naples, Palermo and Rome.
The jackpot has been piling up for 22 successive weeks (44 draws), the longest in the history of the popular low-wager betting game.
The lottery draws millions to their television sets as the game is played each Saturday and Wednesday.
The company organizing the game said would-be millionaires played 103 million combinations on Saturday, an increase of 15 per cent over the preceding week. The chances of a single string of six numbers winning are about one in 622 million. But that has not diminished the lure: according to some estimates, the number of people betting has shot up about 60 percent in recent weeks as the jackpot has skyrocketed.