Kansas lottery sales continue to grow, as the third quarter of the fiscal year gets under way. Current sales reflect a $10 million increase over projected sales for the 2004 Fiscal Year.
"We believe our sales increases are a result of change we made in game development and marketing practices," reports Executive Director Ed Van Petten. "We have introduced more instant games in the market, and these games have shown the largest increase. The Powerball game also boosts sales when the jackpots increase quickly. Keno and Super Kansas Cash remain popular games as well, with strong sales."
The Kansas Lottery also continues researching new ideas for games and new partnerships with Kansas businesses for special games and second-chance drawings. Games launched with Cabela's and Dodge City Steak Company have proven very successful. The latest such venture is with the County Stampede, which is held in Manhattan, Kansas.
"We hope to add value to our games by including Kansas businesses to promote economic development while also offering big cash prizes and a variety of other prizes in our second-chance drawings," Van Petten added.
Calendar Year sales for January through December 2003 reached $223 million. A breakdown of 2003 calendar year sales by product:
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