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Lottery desperation NOT selling enough tickets
After economy collapse in recession lot of state lotteries ain't doing good due to economy recession. The results, more tv lottery marketing showing more winners but not losers which are more obviously, more marketing everywhere you go, jackpots will turn in great amounts to get you dollar .
Jun 28, 2022, 7:45 am - NOcubaNoPROBLEM - Lottery Discussion Forum

$835 MILLION: Powerball jackpot set to deliver ultra-wealthReply
It is a nice $$ figure to take home(Cash Value)....Bit disappointing on the ratio being under 47%. Marketing ploys are enticing aren't they ?? Good luck to all of the LP folks that are participating tomorrow nights draw.(or tonight if you are in the MM draw)
Sep 26, 2023, 10:37 am - CDanaT - Lottery News

Two $31 million Mega Millions lottery jackpots won in Massachusetts in one weekReply
MA spends a ton of money on marketing and advertising the lottery. Also, if people dug into the statistics, including number of tickets sold, they would see that MA was/is overdue for some jackpot and/or 2nd place (match 5 numbers) winners on both Powerball and Mega Millions. The statistics are simply reverting back to the mean. Unfortunately, the jackpot winners ended up winning at the lower end of the spectrum of prize amounts. Either way, if they're smart they'll be set for life.
Feb 5, 2023, 3:51 pm - DDBagger519 - Lottery News

Ireland National Lottery spent majority of unclaimed prize money on advertisingNews Story
Lottery CEO defends use of unclaimed winnings for marketing as best way to promote good causes By Kate Northrop The Ireland National Lottery is defending itself against criticism for spending nearly the entire amount of unclaimed prize money on advertising. Premier Lotteries Ireland (PLI), the operator of the Ireland National Lottery, is dismissing claims that it did something wrong when it allocated an overwhelming majority of unclaimed winnings to marketing. The Public Accounts
Dec 9, 2022, 5:03 pm - Todd - Lottery News

Ireland Lottery advertising claims under scrutinyNews Story
The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community. The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee. The television ad in question featured a shopkeeper and a customer. When the customer placed her lot
Jan 24, 2024, 10:51 am - Todd - Lottery News

Ireland Lottery advertising claims under scrutinyReply
Who were the Einsteins that negotiated the sale of the 20-year National Lottery licence, on behalf of the Irish Government? The committee said it noted that under the terms of the lottery licence, unclaimed prize money should be used solely for the promotion of the National Lottery, with the proviso that the promotion includes the funding of special draws and additional top-up prizes; and which may include incremental marketing and advertising of the National Lottery and/or Lottery Games .
Jan 25, 2024, 3:43 am - dannyct - Lottery News

Florida Scratch Offs - Post Pictures if posibleReply
Yep it sure looked that way, with the $2 Money Multiplier having come out instead. The marketing is sloppy, as the initial pic of the new $50 Spectacular displayed a different top prize count that what the game eventually had. In the pic about the $10 game looks interesting in that more double ticket cost min win games seem more prevalent lately, as the pic of the ticket shows min win is $20.
Mar 14, 2023, 5:51 pm - Cape $cratcher - Instant ("Scratch-Off") Games Forum

Massachusetts lottery and it's success
How is Massachusetts able to run one of the most successful and well managed lottery in the nation. I think, per capita, its residents play at a higher percentage than most states and win more prizes. I guess it doesn't hurt when two neighboring states' (Rhode Island and New Hampshire) residents come to your state to play as well. It's surprising there aren't that many high profile jackpot winners for national games considering the number of players on average. Pretty cool and all but not sure i
Mar 4, 2023, 4:28 pm - thaencyder - Lottery Discussion Forum

$790 MILLION: Fourth-largest lottery jackpot in history to be drawn TuesdayReply
I mean if your getting 50k tickets wouldn't you go to Lotto HQ to get them, not circlek..... Great marketing tho, saw it on a bunch of sites.....i like how they make it sound like each person is getting a ticket
Jul 27, 2022, 1:18 am - redaxe - Lottery News

$1.05 BILLION: Mega Millions keeps rolling after no winner FridayReply
one could buy MM and PB online in IL, but I think the system should send buyer a confirmation email to validate the purchase or else their web admin could log on and mess around with your account. I thought someone is going to win the jackpot with those nicely distributed numbers (right down QP algo's alley). for marketing purpose, MM people should raise the jackpot to $1.081 to make it the sixth largest jackpot ever.
Jul 29, 2023, 3:38 pm - TwoMillion - Lottery News