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Ireland Lottery advertising claims under scrutinyNews Story
The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community. The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee. The television ad in question featured a shopkeeper and a customer. When the customer placed her lot
Jan 24, 2024, 10:51 am - Todd - Lottery News

Ireland Lottery advertising claims under scrutinyReply
Who were the Einsteins that negotiated the sale of the 20-year National Lottery licence, on behalf of the Irish Government? The committee said it noted that under the terms of the lottery licence, unclaimed prize money should be used solely for the promotion of the National Lottery, with the proviso that the promotion includes the funding of special draws and additional top-up prizes; and which may include incremental marketing and advertising of the National Lottery and/or Lottery Games .
Jan 25, 2024, 3:43 am - dannyct - Lottery News