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TagResults 61 - 62 of 62 for advertising. (0.00 seconds)

California Lottery Kicks Off Review
The California Lottery today posted to its Web site a request for proposal for its four-year, $100 million general market advertising account.The 95-page document, which comes after the lottery issued a draft RFP and solicited feedback from agencies, was accompanied by a letter from lottery CEO Anthony Molica. In the letter, Molica said the final RFP was constructed with the spirit of showing the advertising community that the California Lottery listened to their concerns and welcomes them to p ...
Nov 18, 2003, 5:05 am - Lottery News forum

Mass. Lottery advertising will focus on jackpots, not scratch tickets
Sometime before the end of the year, television viewers will be treated to their first glimpse of advertising for the Massachusetts Lottery in nearly a decade.The new $5 million advertising campaign will focus on encouraging casual players to plunk down money for jackpot games like Megabucks and Mega Millions, while steering clear of plugging games like scratch tickets and Keno, according to state Treasurer Tim Cahill.Cahill said he wants to boost Lottery revenues among higher income and casual ...
Oct 3, 2003, 2:46 pm - Lottery News forum