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Lottery Post ranked among biggest lotto Web sites in March

Lottery Post Site NewsLottery Post Site News: Lottery Post ranked among biggest lotto Web sites in March
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Mega Millions $656 million jackpot causes traffic spike at lotto sites

The record $656 million Mega Millions jackpot on March 30 caused a huge lift in traffic to lottery-related Web sites, according to the latest comScore Media Metrix report released today, with LotteryPost.com cited among the industry's biggest winners.

comScore reported  that the Lotto/Sweepstakes category attracted nearly 29 million visitors in March, a 25 percent increase, making it the top-gaining category for the month — by far.  The next-highest gaining category was Travel (transactions), with an increase of 12 percent (3.8 million visitors).

The top lottery-related Web sites on the comScore report for the month of March were:

  1. MegaMillions.com (6.4 million visitors, up 590 percent)
  2. CALottery.com (3.2 million visitors, up 101 percent)
  3. LotteryPost.com (1.5 million visitors, up 62 percent)
  4. Powerball.com (1.5 million visitors, no increase noted)

(Two Web sites mentioned in the comScore report, EPrize.net and SwagBucks.com, are not lottery-related, so they are excluded from this "top-4".)

"The record Mega Millions jackpot climb was an amazing phenomenon to watch and experience," said Todd Northrop, Founder of Lottery Post.  "It was equally wonderful to see that lottery players from around the USA — and from around the world — found that Lottery Post was a great place to find information about the Mega Millions game and to get the winning numbers after the drawing."

But, according to Northrop, the actual Web visitor picture may be even better than reported by comScore, which estimates traffic volumes.

"Because Lottery Post has a big, loyal following that comes directly to our site, many of our visitors do not get counted by comScore, so the count of Web visitors to Lottery Post is actually more than twice as large as comScore reports," Northrop explained.

The record Mega Millions jackpot was also a boon for lottery sales nationwide, as millions of people who don't normally play the lottery lined up for tickets for the unprecedented drawing.

At the La Fleur's Lottery Symposium held in Washington, D.C. this week, lottery staffers universally spoke of Mega Millions glowingly.  Northrop, who attended the conference, says it was clear that Mega Millions provided a windfall to the lottery industry.

"Even in conference topics that didn't deal with jackpot games, the Mega Millions record jackpot was discussed with a certain amount of glee," Northrop said.  "Of course, there was also sympathy expressed for the Florida director, because Florida is one state that doesn't offer the game, and couldn't reap the same financial benefits as everyone else in the room."

Lottery Post is currently ranked by QuantCast as the 821st-largest Web site in the United States, with only a few government-run lottery sites above it in the rankings.  It is by far the largest non-government (independent) lottery-related Web site on the Internet today.

"We are proud of the work we have accomplished  in becoming a vital part of the lottery industry, and very optimistic about the future with all the things we have planned," said Northrop.  "Most of all, we are grateful to the millions of members and visitors who continue to come here every day and make our community their home for lottery information and winning numbers."

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59 comments. Last comment 5 years ago by haymaker.
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RedStang's avatar - tallman zps6gf4inoc.jpg
NY
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Posted: April 25, 2012, 10:39 am - IP Logged

    Avatar
    Idaho
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    June 18, 2009
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    Posted: April 25, 2012, 10:52 am - IP Logged

    Well, this is a fun and very resourceful web site so I'm not exactly surprised..... but all the same, CONGRATULATIONS!!!

    La Maga Della Spaziometria

      Jill34786's avatar - Lottery-006.jpg
      Windermere, FL/Franklin, TN
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      Posted: April 25, 2012, 10:56 am - IP Logged

      Cheers

        dallascowboyfan's avatar - tiana the-princess-and-the-frog.jpg
        Oklahoma
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        Member #82391
        November 12, 2009
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        Posted: April 25, 2012, 10:56 am - IP Logged

        I Love Pink & Green 1908

          dk1421's avatar - Lottery-024.jpg
          North Carolina
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          Member #64582
          September 1, 2008
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          Posted: April 25, 2012, 10:57 am - IP Logged

          Congrats, Todd - you deserve it!!!!

          "Don't be a schmuck, always take the cash." -Coin Toss

            Scott311's avatar - 311 logo01.jpg
            N.C.
            United States
            Member #59229
            March 9, 2008
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            Posted: April 25, 2012, 10:58 am - IP Logged

            Congrats Todd! Awesome site ya got here! Thumbs Up

              JonnyBgood07's avatar - Patriots logo1.jpg
              Connecticut
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              May 29, 2008
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              Posted: April 25, 2012, 11:09 am - IP Logged

              Well, this is a fun and very resourceful web site so I'm not exactly surprised..... but all the same, CONGRATULATIONS!!!

              I Agree!

              "No matter how bad things may get, I'd like to thank my middle finger

              for always sticking up for me.."

               


                Cletu$2's avatar - Lottery-050.jpg
                S.E.Iowa
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                December 21, 2011
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                Posted: April 25, 2012, 11:15 am - IP Logged

                Hurray!  Congratulations on a job well done,Todd!

                When I was a boy I was told that anybody could become President; I'm beginning to believe it. ~Clarence Darrow

                There ought to be one day - just one - when there is open season on senators. ~Will Rogers

                  JAP69's avatar - alas
                  South Carolina
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                  November 4, 2001
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                  Posted: April 25, 2012, 11:23 am - IP Logged

                  Congrats Todd. Thumbs Up

                  You deserve one of the old WTGs

                  Oo'Ka

                    sully16's avatar - sharan
                    Ringleader
                    Michigan
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                    October 28, 2009
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                    Posted: April 25, 2012, 11:25 am - IP Logged

                    Congratulations Todd, Job well done.Hyper

                     HyperBe Happy.

                      dpoly1's avatar - driver
                      PA
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                      October 16, 2008
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                      Posted: April 25, 2012, 11:43 am - IP Logged

                      Congrats Todd Vader!      Dance Happy Happy Joy Joy ........

                      dpoly1 - Playing the lottery to save the jobs of those that build, transport, sell & maintain luxury items! -

                       

                      Eschew Poverty ........... Vote Conservative!

                        CDanaT's avatar - tiger avatar_04_hd_pictures_169016.jpg
                        TX
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                        Member #121193
                        January 4, 2012
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                        Posted: April 25, 2012, 11:52 am - IP Logged

                        Kudos Todd..............Great job !!!!

                        Stay Positive, Believe and good things will come your way

                          emilyg's avatar - cat anm.gif

                          United States
                          Member #14
                          November 9, 2001
                          31553 Posts
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                          Posted: April 25, 2012, 11:55 am - IP Logged

                          Congratulations!

                          love to nibble those micey feet.

                           

                                                       

                            LottoGuyBC's avatar - Lottery-050.jpg
                            British Columbia
                            Canada
                            Member #116101
                            September 4, 2011
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                            Posted: April 25, 2012, 12:17 pm - IP Logged

                            "You have to be in it to win it!"