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Lottery Post ranked among biggest lotto Web sites in March

Apr 25, 2012, 10:30 am

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Lottery Post Site NewsLottery Post Site News: Lottery Post ranked among biggest lotto Web sites in MarchRating:

Mega Millions $656 million jackpot causes traffic spike at lotto sites

The record $656 million Mega Millions jackpot on March 30 caused a huge lift in traffic to lottery-related Web sites, according to the latest comScore Media Metrix report released today, with LotteryPost.com cited among the industry's biggest winners.

comScore reported  that the Lotto/Sweepstakes category attracted nearly 29 million visitors in March, a 25 percent increase, making it the top-gaining category for the month — by far.  The next-highest gaining category was Travel (transactions), with an increase of 12 percent (3.8 million visitors).

The top lottery-related Web sites on the comScore report for the month of March were:

  1. MegaMillions.com (6.4 million visitors, up 590 percent)
  2. CALottery.com (3.2 million visitors, up 101 percent)
  3. LotteryPost.com (1.5 million visitors, up 62 percent)
  4. Powerball.com (1.5 million visitors, no increase noted)

(Two Web sites mentioned in the comScore report, EPrize.net and SwagBucks.com, are not lottery-related, so they are excluded from this "top-4".)

"The record Mega Millions jackpot climb was an amazing phenomenon to watch and experience," said Todd Northrop, Founder of Lottery Post.  "It was equally wonderful to see that lottery players from around the USA — and from around the world — found that Lottery Post was a great place to find information about the Mega Millions game and to get the winning numbers after the drawing."

But, according to Northrop, the actual Web visitor picture may be even better than reported by comScore, which estimates traffic volumes.

"Because Lottery Post has a big, loyal following that comes directly to our site, many of our visitors do not get counted by comScore, so the count of Web visitors to Lottery Post is actually more than twice as large as comScore reports," Northrop explained.

The record Mega Millions jackpot was also a boon for lottery sales nationwide, as millions of people who don't normally play the lottery lined up for tickets for the unprecedented drawing.

At the La Fleur's Lottery Symposium held in Washington, D.C. this week, lottery staffers universally spoke of Mega Millions glowingly.  Northrop, who attended the conference, says it was clear that Mega Millions provided a windfall to the lottery industry.

"Even in conference topics that didn't deal with jackpot games, the Mega Millions record jackpot was discussed with a certain amount of glee," Northrop said.  "Of course, there was also sympathy expressed for the Florida director, because Florida is one state that doesn't offer the game, and couldn't reap the same financial benefits as everyone else in the room."

Lottery Post is currently ranked by QuantCast as the 821st-largest Web site in the United States, with only a few government-run lottery sites above it in the rankings.  It is by far the largest non-government (independent) lottery-related Web site on the Internet today.

"We are proud of the work we have accomplished  in becoming a vital part of the lottery industry, and very optimistic about the future with all the things we have planned," said Northrop.  "Most of all, we are grateful to the millions of members and visitors who continue to come here every day and make our community their home for lottery information and winning numbers."

Lottery Post Staff

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59 comments. Last comment 9 years ago by haymaker.
Page 1 of 4
RedStang's avatar - laughing chimp.gif
United States
Member #121957
January 21, 2012
3169 Posts

    GGStarlings's avatar - skinalien
    United States
    Member #76085
    June 18, 2009
    872 Posts

    Well, this is a fun and very resourceful web site so I'm not exactly surprised..... but all the same, CONGRATULATIONS!!!

    La Maga Della Spaziometria

      Jill34786's avatar - Lottery-006.jpg
      Windermere, FL/Franklin, TN
      United States
      Member #50208
      March 1, 2007
      843 Posts


        dallascowboyfan's avatar - chi
        United States
        Member #82389
        November 12, 2009
        6371 Posts

        I Love Pink & Green 1908

          dk1421's avatar - Lottery-024.jpg
          North Carolina
          United States
          Member #64580
          September 1, 2008
          349 Posts

          Congrats, Todd - you deserve it!!!!

          "Don't be a schmuck, always take the cash." -Coin Toss

            Scott311's avatar - 311 logo01.jpg
            United States
            Member #59227
            March 9, 2008
            335 Posts

            Congrats Todd! Awesome site ya got here! Thumbs Up

              JonnyBgood07's avatar - Patriots logo1.jpg
              United States
              Member #61621
              May 29, 2008
              20581 Posts

              Well, this is a fun and very resourceful web site so I'm not exactly surprised..... but all the same, CONGRATULATIONS!!!

              I Agree!

              "No matter how bad things may get, I'd like to thank my middle finger

              for always sticking up for me.."


                Cletu$2's avatar - Lottery-050.jpg
                United States
                Member #120500
                December 21, 2011
                534 Posts

                Hurray!  Congratulations on a job well done,Todd!

                When I was a boy I was told that anybody could become President; I'm beginning to believe it. ~Clarence Darrow

                There ought to be one day - just one - when there is open season on senators. ~Will Rogers

                  JAP69's avatar - DiscoBallGlowing
                  South Carolina
                  United States
                  Member #6
                  November 4, 2001
                  8873 Posts

                  Congrats Todd. Thumbs Up

                  You deserve one of the old WTGs

                  Numbers are where you find them.

                  [0*1*2*3*4] [5*6*7*8*9]

                  [LLL LLH LHH HHH] [EEE EEO EOO OOO]

                    sully16's avatar - sharan
                    Dr.President Elect
                    United States
                    Member #81738
                    October 28, 2009
                    81515 Posts

                    Congratulations Todd, Job well done.Hyper

                    See Ya!

                      dpoly1's avatar - driver
                      United States
                      Member #66139
                      October 16, 2008
                      1998 Posts

                      Congrats Todd Vader!      Dance Happy Happy Joy Joy ........

                      dpoly1 - Playing the lottery to save the jobs of those that build, transport, sell & maintain luxury items! -


                      Eschew Poverty ........... Vote Conservative!

                        CDanaT's avatar - Nolz june15.jpg
                        Central TN
                        United States
                        Member #121189
                        January 4, 2012
                        4994 Posts

                        Kudos Todd..............Great job !!!!

                        Integrity: There is just no substitute.

                          emilyg's avatar - cat anm.gif

                          United States
                          Member #14
                          November 9, 2001
                          31615 Posts


                          love to nibble those micey feet.



                            LottoGuyBC's avatar - Lottery-050.jpg
                            British Columbia
                            Member #116097
                            September 4, 2011
                            4034 Posts

                            "You have to be in it to win it!"